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Intel making GPU

Intel making GPU

Intel - leaping into your PCI-E slot.

Intel is working on creating an add-in graphics board for high-end gamers, it has been revealed.

A job posting on the Intel website has all the gory details:

Intel's Visual Computing Group (VCG) has the mission to establish the future of computing for high-throughput workloads. We are focused on developing discrete graphics products based on a many-core architecture targeting high-end client platforms. Our vision is that the resulting ingredients and technology will extend to mobile clients, servers, and embedded platforms over time. VCG will initially focus on discrete graphics products but will also expand the previous charter to include developing plans for accelerated CPU integration.

You can check out the full thing over on the Visual Computing Group webpage at Intel, which has the tagline - Create next-gen graphics and gaming experiences.

Of course, Intel is already the lead supplier of graphics chips in the industry - in the shape of its integrated motherboard chipsets that are in so many laptops. But whilst it has a massive share of the market overall, it has zero share in the discrete market for add-in boards.

The move is obviously a play against AMD, which now makes GPUs in the form of its ATI business unit. AMD can now put out GPUs, CPUs and chipsets - and now, with this new graphics division, Intel will be able to do the same.

Can Intel move in and kick the butts of NVIDIA and ATI? Given the massive amount of resources and engineering expertise the company has, we wouldn't bet against it. Let us know your thoughts over in the forums.

33 Comments

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Mister_Tad 24th January 2007, 10:34 Quote
Simply awesome.

Would be great to have another big player in the game, especially with a monstrosity like Intel backing it
DougEdey 24th January 2007, 10:35 Quote
This'll be directed to compete against FireGL/Quaddro I think.
Mister_Tad 24th January 2007, 10:38 Quote
Quote:
Originally Posted by DougEdey
This'll be directed to compete against FireGL/Quaddro I think.
...
Quote:
Originally Posted by the news item
Intel is working on creating an add-in graphics board for high-end gamers, it has been revealed.
Quote:
Originally Posted by Intel
Create next-gen graphics and gaming experiences

DougEdey 24th January 2007, 10:39 Quote
Doesn't mean it's not aimed at workstations, the game development systems at our Uni use Quattros I think, and Quattros can be modified to be FX.
unrealhippie 24th January 2007, 10:40 Quote
Hitting back at AMD :)

Well, competition is great for us, and intel certainly has the money.
xrob 24th January 2007, 11:31 Quote
lol DougEdey shh.

This can only be a good thing. And clearly isnt aimed at purely the workstation market.
Veles 24th January 2007, 11:32 Quote
We might possibly get some high end cards that actually run without needing stupid amounts of power.

More competition is always good, drives tech forward a bit faster, wouldn't mind seeing a C2D megagrafix edition :p
r4tch3t 24th January 2007, 11:51 Quote
This can only be a good thing... for the consumer/us. With three major brands, we will have more choice. And as Veles says, possibly we won't need a small power station to power our rigs.
specofdust 24th January 2007, 12:01 Quote
Little concerned here tbh. I dislike consolidation of businesses like this, I don't believe it's good for the consumer. What consolidation? You may be asking - Nvidia can't last though, not against AMD and Intel. I imagine if Intel really goes for this Nvidia will be gone in 5-10 years, leaving us with just Intel or AMD for mobo chipsets, graphics cards, and processors. Such a thing can not be good for us, the consumers.
r4tch3t 24th January 2007, 12:06 Quote
Quote:
Originally Posted by specofdust
Little concerned here tbh. I dislike consolidation of businesses like this, I don't believe it's good for the consumer. What consolidation? You may be asking - Nvidia can't last though, not against AMD and Intel. I imagine if Intel really goes for this Nvidia will be gone in 5-10 years, leaving us with just Intel or AMD for mobo chip sets, graphics cards, and processors. Such a thing can not be good for us, the consumers.
Oh... hadn't thought of that, and nVidia is my favorite GFX maker, best drivers.
But think of all the extra money that will go into R&D for graphics. I wonder what the performance differences will be between the Intel QX9x9XXX (To continue naming trends) on AMD and Intel CPU's.

EDIT: What do you think the naming convention will be for these?
GigantoR 24th January 2007, 12:10 Quote
This is gonna sound like a conspiracy theory, but I work for an electronics distributor and just took an order the other day for some normal and low profile dvi-based pci express cards to be delivered to intel. I'd been wondering what they might be for.
AndyFielder 24th January 2007, 12:22 Quote
Got any guesses on time scales??
ralph.pickering 24th January 2007, 12:26 Quote
I'd suspect that Intel will probably 'optimize' their (read: cripple competitors) processors and chipsets for their graphics processors and vice versa. Which would leave us with the choice of ATI graphics with an AMD processor, or an all Intel solution. And possibly nVidia may enter the CPU market and make an all nVidia solution. None of which will work well with each other.

I don't like it at all...
mmorgue 24th January 2007, 12:41 Quote
I don't mind competition, choice and variety -- hell, it's what drives innovation. However what worries me is that another big player thrown into the works could create a new divide whereby game devs, once again, optimize their software for brand X.

I hate the idea that, I've gone and picked up a top of the range Nvidia grafix card, only to see the new game is "Intel Insided!" or something. Much like the ATI vs Nvida days of Quake, HL2, etc..
yakyb 24th January 2007, 12:47 Quote
i personnaly think that this has been coming for a while however whether Nvidia will survive or not depends on a few things firstly will AMD/intel be allowed to make GPUs that are only compatible with with their own processors? now my knowledge of corporate Law isnt that great but this would seem like an infraction similar to the Microsoft ordeal with I.E but third player esspecially with the size of intel is great news for us.

hmm seeing as they are applying for engineers maybe Nvidia engineers will see where this is heading and move over to Intel? then intel could Buy out Nvidia when there is not much of it left.

i do however think that this is good news for smaller devices as the GPU CPU could be put onto one chip making for improved efficiencies etc (not that it really interests me all that much i just want my phone to call people)
kempez 24th January 2007, 12:50 Quote
Intel are pretty behind ATI + NV (as far as understanding and knowledge of GPU technology) right now but I see them bridging the gap very quickly.

Could mean the death of choice, but it could also mean a market driven forward by a big company adding their skills to the mix.

Time will tell I suppose :)
ch424 24th January 2007, 13:23 Quote
Quote:
Originally Posted by GigantoR
This is gonna sound like a conspiracy theory, but I work for an electronics distributor and just took an order the other day for some normal and low profile dvi-based pci express cards to be delivered to intel. I'd been wondering what they might be for.

That, or they're going to use them to drive monitors? Just maybe?
perplekks45 24th January 2007, 14:00 Quote
Quote:
Originally Posted by ch424
That, or they're going to use them to drive monitors? Just maybe?
:)

Would be nice to have another big name in the game. And I honestly don't think nVidia will go bankrupt because of Intel's move. They seem to be big enough to compete.
ChromeX 24th January 2007, 14:26 Quote
Quote:
Originally Posted by kempez
Intel are pretty behind ATI + NV (as far as understanding and knowledge of GPU technology) right now but I see them bridging the gap very quickly.

Erm they hold a majority share of integrated graphics solution, I'm fairly sure they know how to make a gpu :) The Dual-Core Itanium 2 due to be released next year I think, has about 1.7 billion transistors integrated thats the same as 5 7800 GTX's. If intel want a share of the market it would be easy for them to take it they've got the facilities, manpower, expertise and perhaps most importantly the money.
Cobalt 24th January 2007, 16:17 Quote
They may have experience making GPUs but the requirements for the crappy integrated solutions they have right now are very different to what dominates the discrete market.
kempez 24th January 2007, 16:22 Quote
Quote:
Originally Posted by Cobalt
They may have experience making GPUs but the requirements for the crappy integrated solutions they have right now are very different to what dominates the discrete market.

Exactly my point. Intel embedded solutions are a world apart from ATI and nVidia discrete solutions as far as performance is concerned, especially as far as working towards full DX10 compliance ;)
DXR_13KE 24th January 2007, 20:04 Quote
one thing could make this perfect: multi-core, low consumption and powerful graphics cards, and the ability to add more graphic cards to give it more power like SLI and crossfire. :D
Tyinsar 24th January 2007, 20:42 Quote
While I agree that competition is good I also like open standards. Closed standards are bad for competition.
Quote:
Originally Posted by specofdust
Little concerned here tbh. I dislike consolidation of businesses like this, I don't believe it's good for the consumer. What consolidation? You may be asking - Nvidia can't last though, not against AMD and Intel. I imagine if Intel really goes for this Nvidia will be gone in 5-10 years, leaving us with just Intel or AMD for mobo chipsets, graphics cards, and processors. Such a thing can not be good for us, the consumers.
Thirded
Mankz 24th January 2007, 20:53 Quote
forthed...

i think.
Evenge 24th January 2007, 20:58 Quote
Bravo!
samkiller42 24th January 2007, 21:51 Quote
What if Intel make a partnership deal with nvidia, that would then put both nvidia and Intel in very good positions.

Sam
specofdust 24th January 2007, 22:26 Quote
Doesn't matter, it would still leave us with only one group for each side. Intel/Nvidia for Intel and Nvidia stuff, and AMD for DAAMIT stuff. It opens up the potential for companies to totaly lock us in to a specific route, with graphics cards being specifically built for motherboards which are specifically built for CPU's. While this brings the potential for increased cohesiveness between those three components and therefore in theory better products, it also means that if one side is better at graphics and one side is better at CPU's then the consumer could be forced to pick an inferior graphics card, CPU, or motherboard. That's why I dislike the unification of companies like this, and that's whats got me worried.
GigantoR 25th January 2007, 03:20 Quote
Quote:
Originally Posted by ch424
That, or they're going to use them to drive monitors? Just maybe?

Ha

Ha

These weren't complete boards capable of graphics output. And I realize they are not going to be making next gen video cards on a board the size of a sound card.

I was just saying the order was kind of interesting and then I saw this article. I really have no idea what they were for, just an interesting coincidence.
DarkLord7854 25th January 2007, 03:45 Quote
We might see some raytracing coming to computers :D
Cthippo 25th January 2007, 03:48 Quote
fifthed.

The story agian and again is that most industries can only have two big names and the day you become third best, you die. nVidia's best bet is to be bought up by Intel and hope for the best.
Tyinsar 25th January 2007, 07:22 Quote
I just keep wondering what would happen if Nvidia & Via got together. I know it's a weird combo but what would Nvidia do to Via's CPUs?
bbmf 26th January 2007, 01:55 Quote
and a body at rest, Intel that is, tends to
do business in the way it has forever...
not to mention the endusers who look for
Intel CPUs and NEVER video cards or audio add-ons
intuition says to me that it is a good idea for
Intel to expand offerings into the add-on arena
but business sense says why make the investment
when leadership in the market is in place
AND
smaller computing machines are likely to become
more popular with integration of video and audio
more and more the standard configuration...
IMHO
AMD and ATi are playing catch up with Intel
finding ways to integrate high performance video
utility onto AMD boards since the video wars were
won by Nvidia, AMD was the consolation prize...
and good luck to the money losing monster AMD/ATi
Intel needs some real compettion to force a more
creative and innovative approach to development of
new products
seems the consumer is happy with whatever Intel offers
as is business so basic technologies aren't moving
very quickly...and they should be, opportunities are there
maybe agreeing on standards slow the process
but there is room for improvement of the PC
no, not that kind, or the Vista/rehash kind either.
Microsoft suffers horribly from a lack of competition, and like
M$, I fear Intel will have to be shaken up before it puts on
a thinking cap.
Colonel Sanders 26th January 2007, 03:47 Quote
I remember reading about how the Matrox Parhelia was going to revolutionize graphics, then the Sis Xabre was going to do the same thing, now Intel is going to take a stab at AMD/ATi and nVidia and I doubt Intel will be successful.

L J
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