Jade Raymond Returns to EA To Run New Studio Motive

Written by Jake Tucker

July 14, 2015 // 11:25 a.m.

Tags: #amy-hennig #jade-raymond #motive #star-wars

Companies: #ea #electronic-arts #ubisoft #ubisoft-toronto

Jade Raymond, former managing director of Ubisoft Toronto and executive producer on some of the studios biggest games, has announced she will be heading up new EA studio Motive in Toronto.

She’ll also oversee Visceral Studios in California.

In a statement, Raymond claims: “Motive will be a creative-driven team, incubating entirely new IP and taking on some amazing projects. The first one is going to be really exciting – we’re going to work on Amy Hennig’s Star Wars game!”

"I’m thrilled that the first big project that we will work on in Montreal will have Amy as Creative Director. An opportunity to work with her and the Visceral team, and to play in the Star Wars universe, is once-in-a-lifetime stuff."

Hennig’s untitled Star Wars game has been described as “Star Wars in the style of Uncharted” and Raymond’s involvement is enough to make certain people very excited. (Me, I’m talking about me. I am excited.)

During her time with Ubisoft Raymond served as producer on the original Assassins Creed, and executive producer on Assassins Creed 2, Watch Dogs and Tom Clancy’s Splinter Cell Blacklist and this role will see her directly responsible for some of the new IP's coming out of EA.

Motive will also be working “in close quarters” with the Bioware team based in Montreal, although no official announcements have been made.

Raymond quit Ubisoft Toronto last year after 10 years with the company but claims “I cannot think of a more exciting time to be a part of EA than right now. It’s energizing to see EA today bringing more passion than ever to the games they make, and passion to getting it right for players.”
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