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Gearbox pulls out of G2A Bulletstorm: Full Clip partnership

Gearbox pulls out of G2A Bulletstorm: Full Clip partnership

Gearbox has announced it is pulling out of its partnership with controversial and fraud-laden key reseller site G2A to launch Bulletstorm: Full Clip Edition.

Following considerable backlash over its decision to partner with controversial key reselling marketplace G2A on the publishing of Bulletstorm: Full Clip Edition, Gearbox has announced it has 'begun executing on [its] extraction process' after the company failed to agree to basically completely abandon its current business model.

As detailed in our hands-on preview, Bulletstorm: Full Clip Edition is effectively a rehashing of the 2011 first-person shooter under IP holder People Can Fly. Gearbox, which was responsible for the questionable choice to add Duke Nukem as a character to the game, announced that it would be producing a collector's edition of the game as part of its publishing agreement - then, for reasons known only to the company itself, decided to partner with G2A, a company which allows third parties to resell game keys that often turn out to be fraudulent, stolen, or paid for with stolen credit cards, on said edition.

The result was predictable: As soon as game bloggers and YouTubers got wind of the deal, they turned on Gearbox. Equally controversial YouTube personality John Bain (AKA TotalBiscuit) announced a Gearbox boycott despite G2A's 2016 moves to lower fraud levels on its platform. When others followed Bain, Gearbox released a statement which failed to explain why it had chosen G2A in the first place but came with a bizarre string of demands which effectively required G2A to completely overhaul its business model.

The demands, a copy passed to Vice reveals, include: G2A making its 'Shield' fraud protection service free of charge for all customers, rather than a nicely profitable add-on; a restructured payment system with no hidden charges for sellers or buyers; a throttling system which prevents sellers from flooding the market with stolen or fraudulent game keys then disappearing before the publishers can respond; and the creation of a 'web service or API' which publishers can use to find and flag fraudulent or stolen keys, with no charges due for its use. Gearbox also set some extremely tight deadlines: G2A Shield had to be made free by April 14th, while the new payment system must be implemented within a month, the throttling within two months, and the API within three.

G2A, unsurprisingly, has not responded publicly to the demands - and, apparently, hasn't spoken to Gearbox, either, as the company has stated it is to begin the process of terminating the partnership. 'As there has been no public movement from G2A by the time Bulletstorm: Full Clip Edition launched now on PC, Gearbox Publishing will be doing their part to not directly support a marketplace that did not make the new public commitment to protecting customers and developers requested by Gearbox Publishing,' the company has said in a statement to press. 'We do not control G2A’s marketplace or where they may obtain keys from parties outside of Gearbox Publishing, but we can confirm that today we have begun executing on our extraction process.'

The timescale of this 'extraction process' is not know; at present, the Bulletstorm re-release and collector's edition remain available for purchase on G2A.

9 Comments

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Mankz 10th April 2017, 12:10 Quote
As Totalbiscuit says in his video, check out LevelCaps video on G2A, its about 9 months old and covers the shady shady stuff they pull in good detail.

mBakPg6x63Q
SinxarKnights 10th April 2017, 17:35 Quote
I can't say I bought a lot of games from G2A but I have used it. More recently they charged me for G2A shield. Turns out you cannot cancel it until it is three days from expiring. What is the reason for that other than to hope people forget and get free money from people?

It was then I realized G2A is far more shady than I gave them credit for.
B1GBUD 10th April 2017, 17:51 Quote
Quote:
Originally Posted by Mankz
As Totalbiscuit says in his video, check out LevelCaps video on G2A, its about 9 months old and covers the shady shady stuff they pull in good detail.

mBakPg6x63Q

But levelcap still has an active G2A referral link https://www.g2a.com/?reflink=levelcap

What's that all about?

Funny that JackFrags et al were happy to promote their site to line their own pockets and were probably aware at how dubious G2A operates.
Mankz 10th April 2017, 18:44 Quote
Quote:
Originally Posted by B1GBUD
But levelcap still has an active G2A referral link https://www.g2a.com/?reflink=levelcap

What's that all about?

Funny that JackFrags et al were happy to promote their site to line their own pockets and were probably aware at how dubious G2A operates.

He hasn't advertised it, in a long time, and doesn't have it listed anywhere, so id imagine thats more to do with them keeping the link active, than him - but i could very much be wrong.

After the whole CSGO Lotto stuff came to light, none of it is that surprising.. they all seem to think illegal stuff on a digital platform is somehow 'not illegal'...
fix-the-spade 10th April 2017, 19:05 Quote
Quote:
Originally Posted by B1GBUD
But levelcap still has an active G2A referral link https://www.g2a.com/?reflink=levelcap

What's that all about?

Funny that JackFrags et al were happy to promote their site to line their own pockets and were probably aware at how dubious G2A operates.
Neither Jackfrags nor Levelcap are listed on G2A's partners anymore, nor do either of them promote it. If the referral links still work that's G2A not bothering to turn them off.

G2A spend a lot of money and time on marketing themselves. I think it's entirely plausible that people get suckered into deals with them when they roll up with their cheque book open and very glossy presentation. Lots of people talk smack about companies after all, it would be easy for G2A to brush off a lot of the stuff claimed about them as forum spew.

At least it would have been at the time when they signed up people like Levelcap, Gearbox must have been completely asleep at the wheel to deal with them after all the reports from actual devs and publishers about how shady they are.
Mankz 11th April 2017, 08:05 Quote
Quote:
Originally Posted by fix-the-spade
G2A spend a lot of money and time on marketing themselves. I think it's entirely plausible that people get suckered into deals with them when they roll up with their cheque book open and very glossy presentation. Lots of people talk smack about companies after all, it would be easy for G2A to brush off a lot of the stuff claimed about them as forum spew.
.

Two words.

Due. Diligence.
XXAOSICXX 11th April 2017, 08:58 Quote
Quote:
Originally Posted by Mankz
Quote:
Originally Posted by fix-the-spade
G2A spend a lot of money and time on marketing themselves. I think it's entirely plausible that people get suckered into deals with them when they roll up with their cheque book open and very glossy presentation. Lots of people talk smack about companies after all, it would be easy for G2A to brush off a lot of the stuff claimed about them as forum spew.
.

Two words.

Due. Diligence.

+1
Cthippo 11th April 2017, 11:07 Quote
You ever get the feeling that there are no good guys in the world aymore? :(
fix-the-spade 11th April 2017, 17:50 Quote
Quote:
Originally Posted by Mankz
Two words.

Due. Diligence.

Well, yes. But it is a sad reality of life that people are idiots.
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