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Google buys Twitch in $1B deal

Google buys Twitch in $1B deal

The Twitch game streaming platform is reportedly now a Google subsidiary, following a $1 billion acquisition deal.

Google has reportedly purchased game streaming specialist Twitch in a deal valued at $1 billion, with the plan of integrating the system into its YouTube video sharing platform.

Although not yet announced by either company, the acquisition - first rumoured by Variety back in May - has been confirmed by multiple independent sources and sees Twitch become a wholly-owned subsidiary of advertising giant Google. Launched just three years ago, Justin.tv subsidiary Twitch rapidly became one of the most popular methods of streaming live gameplay and eSports matches. Its position as the pre-eminent game streaming service was assured when the company signed deals to have its software used on both Microsoft's Xbox One and Sony's PS4 consoles.

The deal to merge Twitch functionality into Google's YouTube platform makes sense, but is a major move for the advertising company: it has previously shied away from focusing on one particular type of content, preferring instead to offer a platform suited to any video type. It also opens the company up to potential legal trouble: certain games publishers have been targeting streamers with claims of copyright infringement, allowing their titles to be broadcast only if the lion's share of advertising revenue is given up.

The precise terms of the deal, and whether Google plans to continue to operate Twitch as a subsidiary company or roll it completely into the YouTube platform, have not yet been announced.

6 Comments

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Corky42 25th July 2014, 11:12 Quote
I know the days of Ballmer are behind us, but i wonder how Microsoft is going to react to the news that one of their services on the Xbox is going to be provided by a company that Ballmer said such classic as...
Quote:

Google's not a real company. It's a house of cards.
Or this unconfirmed rant...
Quote:
"F*****g Eric Schmidt is a f*****g p***y. I'm going to f*****g bury that guy, I have done it before, and I will do it again. I'm going to f*****g kill Google."

I'm going to miss Ballmer, he could always be relied upon to make a fool of himself :D
Gareth Halfacree 25th July 2014, 11:16 Quote
Quote:
Originally Posted by Corky42
I know the days of Ballmer are behind us, but i wonder how Microsoft is going to react to the news that one of their services on the Xbox is going to be provided by [Google]
YouTube is already available on both the Xbox 360 and Xbox One as a native app, so I'm guessing they'll be pretty sanguine about the whole thing.
Corky42 25th July 2014, 11:34 Quote
IDK that. ;)
Although i guess Twitch gets more use than YouTube on gaming consoles. You are right of course, that Microsoft probably couldn't care less, I get the feeling on the other hand that if Ballmer was still around he would be apoplectic.
Beasteh 25th July 2014, 14:21 Quote
Will G+ accounts become compulsory to use Twitch in the future?

PS Good job on identifying Google as an ad company :)
JohnRogers24 25th July 2014, 16:38 Quote
Please no... please.
Zentaaa 26th July 2014, 04:21 Quote
Google are just gunna kill twitch....
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