bit-gamer.net

Gamestop looking to fund exclusive DLC

Gamestop looking to fund exclusive DLC

Gamestop already offers exclusive DLC on some titles but these are normally simple cosmetic items that don't affect the game too much.

US game retailer Gamestop is looking to put up funding for games in exchange for gameplay only available from its shops, according to and investment company.

Talking to VentureBeat, investment company R.W. Baird analyst Colin Sebastian said that the retailers is looking into the possibility of ‘getting involved at the time of game development’ in order to score exclusive content.

While this exclusive content appears to refer to the sort of small cosmetic items that are currently already offered as retail exclusives, Gamestop has not ruled out the possibility that future investment models might include offering exclusive gameplay as well.

A note to investors from Sebastian also acquired states that publishers are keen to partner with Gamestop for this arrangement.

Fears have been expressed that this sort of investment could disrupt the game development process on an artistic level, but Gamestop has clarified that it is not interested in being involved in the creative process in response to questions asked by Eurogamer. The retailer further insists this is merely a continuation on the sort of exclusive content deals it currently engages in.

Exactly what sort of exclusive content would be expected in return for this level of investment is unclear. At present, Gamestop and other retailers often get unique in-game items including costumes, weapons or occasionally a whole level as incentives for gamers to pre-order at their brick and mortar stores.

7 Comments

Discuss in the forums Reply
pantalaimon 11th July 2014, 13:27 Quote
Looks like an act of desperation to me.

Mind you, high street vendors have been touting exclusive cosmetics for many years. The key difference is that they want to fund it now.
pantalaimon 11th July 2014, 13:29 Quote
-snip
loftie 11th July 2014, 15:09 Quote
Inb4 new Mass Effect DLC with Commander Shepard saying Gamestop is his favourite store on the citadel.
BD Hopkins 11th July 2014, 18:53 Quote
Gamestop "Aiming to support developers?" If you were able to type that subheadline without throwing up in your mouth, I worry about you.

No. They are aiming to steer more sales towards their stores, as any business would. Normally this shouldn't need to be said, because it's as apparent as a keyboard having keys, but had to go and add that headline.
XXAOSICXX 11th July 2014, 19:00 Quote
Quote:
Originally Posted by BD Hopkins
Gamestop "Aiming to support developers?" If you were able to type that subheadline without throwing up in your mouth, I worry about you.

No. They are aiming to steer more sales towards their stores, as any business would. Normally this shouldn't need to be said, because it's as apparent as a keyboard having keys, but had to go and add that headline.

I did a little mouth-vomit myself, reading that subtitle....

"Aiming to make great wads of cash" would be better - and fair play to them, since that's the business they're (trying to be) in.

It does smack of desperation though.
fix-the-spade 12th July 2014, 00:35 Quote
It's just a little ironic that the company that effectively forced the creation of Online Passes and digital distribution by pushing second hand now finds itself having to directly fund development to prop up it's own sales in the face of digital distribution.
schmidtbag 14th July 2014, 15:29 Quote
Quote:
Originally Posted by fix-the-spade
It's just a little ironic that the company that effectively forced the creation of Online Passes and digital distribution by pushing second hand now finds itself having to directly fund development to prop up it's own sales in the face of digital distribution.

It definitely is, but this is one of those "if you can't beat 'em, join 'em" situations. To me the really stupid thing is how anyone cares enough about a game to go out of their way to visit gamestop (as either a website or their physical stores) to get DLC that should have come with the game in the first place.
Log in

You are not logged in, please login with your forum account below. If you don't already have an account please register to start contributing.



Discuss in the forums