2K Games has announced that it will release a feature-length documentary on the artistic culture behind contemporary gaming, dubbed The Art of the Game, free of charge later this month.
2K has produced a feature-length documentary following art students and their attempts to break into the games industry, and is releasing it free of charge.
Created in partnership with Story Developing and to be published through Machinima, the film uses a series of interwoven stories to explore the artistry behind modern gaming - a means of helping to correct the often misunderstood culture behind the creation and consumption of video games, the company has claimed.
'The financial success of interactive entertainment in recent years has propelled the medium past film in the eyes of Wall Street, yet too often games are still treated as time-wasting toys,
' claimed Matthew Davis Walker, director of The Art of the Game, in 2K's announcement. 'People overlook that games have tremendous impact on how we learn, communicate ideas, and convey empathy, and they do it in ways we've previously never imagined possible.
The documentary follows a group of students at the Academy of Art University in San Francisco as they compete for a job in the games industry - an industry which is becoming ever more competitive, and one in which employees are often expected to work extreme hours to get multi-million-dollar projects finished in time for launch.
'The interactive entertainment industry is full of creative and passionate people whose work touches millions of people worldwide,
' added Matt Gorman, vice president of marketing at 2K. 'When 2K partnered with the Academy of Art University last year we saw just how much talent the students have, and it inspired us to share their passion and creativity with the world through this documentary.
The film is to debut with a live broacast tomorrow at 9PM BST, repeated again at 2AM, on the Machinima Twitch channel
. Xbox One and Xbox 360 owners will then be able to stream the film on-demand using the Machinima app for free from the 9th to the 11th of May, with the film going general-access on the 12th via Machinima's YouTube channel
and the film's official Facebook page