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Apple and Google fighting for mobile exclusivity deals

Apple and Google fighting for mobile exclusivity deals

Plants Vs Zombies 2 was given a prominent position in the Apple App Store in exchange for a two month exclusivity window on the platform.

Apple and Google are offering popular games premium placement in their app stores in order to win exclusivity for their platforms.

According to the Wall Street Journal, sources close to the matter say promotional boosts are being used to ensure that popular games are appearing on one mobile operating system before the other in an effort to win a larger user base.

Plants Vs Zombies 2 received one such deal, launching in August 2013 on iOS and featuring prominently in the Apple App Store. In exchange for this placement, EA withheld the game from Android devices until October. Cut the Rope 2 also had a similar deal in place which saw it available on iOS for three months before an Android version was released.

Whilst exclusivity deals are nothing new for console games, it is something that has been avoided with mobile games up until now. Historically, however, the pattern of a game appearing on iOS first and then Android later is less surprising as developers have previously found iOS to be a more lucrative platform.

Securing exclusivity on popular mobile games is considered to be a sign of the mobile device war stepping up. Amazon has also tried gaining exclusivity deals in the same manner for its Kindle devices which have access to a different Android app ecosystem.

‘When people love a game, and it's not available on an alternate platform, they'll change platforms,’ head of Kongregate Emily Greer told the Wall Street Journal. ‘The level of attachment a person has to a game can exceed almost anything.’

For mobile developers, a game gaining a featured spot in the App Store can mean the difference between financial success or failure. Apple has recently been experimenting with new ways of curating gaming content and last month unveiled the Indie Game Showcase section in an attempt to promote more titles.

What do you think of such exclusivity deals? Are they likely to sway you one way or another when it comes to choosing your mobile platform? Let us know your thoughts in the forums.

10 Comments

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jrs77 22nd April 2014, 11:36 Quote
Quote:
‘When people love a game, and it's not available on an alternate platform, they'll change platforms,’ head of Kongregate Emily Greer told the Wall Street Journal. ‘The level of attachment a person has to a game can exceed almost anything.’

Seriously?!? WTF?!?

People need to get their lives sorted, if they buy a new $400 smartphone just to play a new game a few month early.
fodder 22nd April 2014, 11:57 Quote
Agreed. This may be the case for a console, that is it's function, but a phone? Smart phones are more than a gaming platform, they are a digital assistant, phone, camera, portal to your cloud data and social networks. Why would you ditch a device that integrates so well with your digital life just to play a game that will be available to you in a couple of months?
Shirty 22nd April 2014, 12:02 Quote
you're both talking as if sense and/or rational thought come in to play for 99% of smartphone purchasers.

You should know better. People will gladly pay a month's mortgage if they can play Angry Birds at 2560 x 1600 @ 100fps on a 4.5" screen.
jrs77 22nd April 2014, 12:22 Quote
Quote:
Originally Posted by Shirty
you're both talking as if sense and/or rational thought come in to play for 99% of smartphone purchasers.

You should know better. People will gladly pay a month's mortgage if they can play Angry Birds at 2560 x 1600 @ 100fps on a 4.5" screen.

Then we need to build more mental institutions I guess, as all these people are not able to make rational decisions anymore.
loftie 22nd April 2014, 12:24 Quote
S**t man, what am I going to do, I'm on WP8! My life is over. Oh wait I don't care....

I never know if the majority of people are senseless, or if when they do research to see if doing things like this would be worthwhile they end up always picking a whole bunch of stupid.
Shirty 22nd April 2014, 12:28 Quote
Quote:
Originally Posted by jrs77
Then we need to build more mental institutions I guess, as all these people are not able to make rational decisions anymore.

We might be the 1% who are still capable of rational tech purchasing decisions, but we have to accept that the majority of the rest of the population just don't care - they want shiny.

That includes the unwashed masses as well as the ruling classes sadly.
rollo 22nd April 2014, 12:32 Quote
Happens in console so why not in phones or tablets I guess. They are not exactly paying for content just offering them high spot spaces long term which bring more money.

Smart phones are more than a gaming system for the older user for the younger user that is not the case
RichCreedy 22nd April 2014, 19:45 Quote
Quote:
Originally Posted by Shirty
Quote:
Originally Posted by jrs77
Then we need to build more mental institutions I guess, as all these people are not able to make rational decisions anymore.

We might be the 1% who are still capable of rational tech purchasing decisions, but we have to accept that the majority of the rest of the population just don't care - they want shiny.

That includes the unwashed masses as well as the ruling classes sadly.

ooohhh shiny, lmao, I also don't care, i'm on wp8 as someone else said.
Nexxo 22nd April 2014, 19:48 Quote
WP8 here myself. Care-o-meter reads zero.
r3loaded 22nd April 2014, 20:05 Quote
People will switch platforms for a mobile game? No way! I wouldn't swap my Nexus phone for an iPhone, and conversely I wouldn't swap my iPad for an Android tablet. It's not like a games console, there's far more to consider than just which games are available.
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