bit-gamer.net

Microsoft 'extremely committed' to Xbox

Microsoft 'extremely committed' to Xbox

Microsoft's Phil Spencer has indirectly responded to hints that the company could be considering selling its Xbox division, stating the company is 'extremely committed' to the brand.

Microsoft has denied rumours that it may be looking to sell off its Xbox division, with Phil Spencer claiming the company remains 'extremely committed' despite rumblings of discontent among shareholders.

The launch of Microsoft's Xbox console in 2001 was a considerable departure from the company's core competency of software provision. Although Microsoft had dabbled in hardware before, it had typically limited itself to supporting products for its Windows operating system - mice, keyboards, and the occasional joystick. The Xbox, by contrast, was a fully-fledged games console featuring integrated network connectivity and a custom operating system incompatible with software written for its Windows OS.

The departure proved successful: Microsoft sold tens of millions of Xbox units, and its follow-up the Xbox 360 has sold more than 80 million units to date. Its latest revision of the hardware, the Xbox One, however, is having something of a shaky start. Launching alongside Sony's PlayStation 4 - rather than the year-long head-start enjoyed by its predecessor - the Xbox One sells for a higher price thanks to a bundled Kinect camera system and features lower-performance graphics hardware, although Microsoft has stated that its soon-to-launch cloud computing system will let developers tap into additional power in future titles.

The result: figures suggest that Sony is outselling Microsoft by as much as 2:1 in this latest console generation, and that has shareholders antsy. So much so, in fact, that it has been reported that two major shareholders are attempting to convince new chief executive Satya Nadella to sell off the Xbox brand to the highest bidder and concentrate more on the company's traditional software roots.

For those who have bought an Xbox One, though, the news that such a move seems unlikely will come as a relief. 'Xbox is a really critical brand for us as a company as Microsoft; when you think about consumers, what they love about our company, Xbox is one of the most beloved brands that the company has,' Polygon reports Microsoft's Phil Spencer as stating during a gaming panel at SXSW. 'It's something that resonates well inside the walls when you're talking to the teams, or when I stand in front of Xbox fans, I want to make sure that they understand we are extremely committed to this product.'

Microsoft recently appointed Stephen Elop, former head of Finnish mobile specialist Nokia, as the head of its Xbox division.

6 Comments

Discuss in the forums Reply
lacuna 10th March 2014, 14:10 Quote
No smoke without fire. In their statement MS say how good the xbox with specifically saying they intend to keep it, almost sounds like a sales pitch!
sandys 10th March 2014, 14:29 Quote
don't see them winning in the mobile/tablet space without leaning on Xbox brand.
rollo 10th March 2014, 19:05 Quote
Would be a extremely dumb decision to pump 4bil into it ( that's there last estimated spend on Xbox) then sell it onwards.

Who would they sell it to would be a question as well.

Who has 8-12bil spare it would surely cost. That actually wants a part of a console market won't be many takers if any.

Xbox 360 launched with 1 year lead on ps3. By the time ps3 did launch 360 was cheaper with better game selection. They both launched together this time makes it a different battle. Price is winning currently as its enough to sway a purchase decision in favour of one or the other.

They also need to improve its popularity with asia gamers as its a market they have never really done well in.
law99 11th March 2014, 09:07 Quote
Quote:
Originally Posted by rollo
Would be a extremely dumb decision to pump 4bil into it ( that's there last estimated spend on Xbox) then sell it onwards.

Who would they sell it to would be a question as well.

Who has 8-12bil spare it would surely cost. That actually wants a part of a console market won't be many takers if any.

Xbox 360 launched with 1 year lead on ps3. By the time ps3 did launch 360 was cheaper with better game selection. They both launched together this time makes it a different battle. Price is winning currently as its enough to sway a purchase decision in favour of one or the other.

They also need to improve its popularity with asia gamers as its a market they have never really done well in.

Facebook? Then they could call it the Facebox one. This would explain MS's bizzare choice to call it the Xbox one in the first place.
fluxtatic 11th March 2014, 10:48 Quote
Quote:
Originally Posted by law99
Quote:
Originally Posted by rollo
Would be a extremely dumb decision to pump 4bil into it ( that's there last estimated spend on Xbox) then sell it onwards.

Who would they sell it to would be a question as well.

Who has 8-12bil spare it would surely cost. That actually wants a part of a console market won't be many takers if any.

Xbox 360 launched with 1 year lead on ps3. By the time ps3 did launch 360 was cheaper with better game selection. They both launched together this time makes it a different battle. Price is winning currently as its enough to sway a purchase decision in favour of one or the other.

They also need to improve its popularity with asia gamers as its a market they have never really done well in.

Facebook? Then they could call it the Facebox one. This would explain MS's bizzare choice to call it the Xbox one in the first place.

Originally, it was the DirectX-Box. That was likely just an internal codename, but making it XBox wasn't an unnatural progression.
dr-strangelove 11th March 2014, 13:18 Quote
Sure, sell the Xbox and lean back on the ever popular... Windows 8?
Log in

You are not logged in, please login with your forum account below. If you don't already have an account please register to start contributing.



Discuss in the forums