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The War Z re-brands to Infestation: Survivor Stories

The War Z re-brands to Infestation: Survivor Stories

The War Z was released in October 2012 and got a huge amount of press thanks to its unfinished state and ability to incite rage in its players.

Infamous zombie survival MMO The War Z has changed its name to Infestation: Survivor Stories.

According to developers Hammerpoint Interactive and publishers OP Productions, the re-brand is to avoid confusion among players and is the only change being made to the game.

'OP Productions initially filed The War Z trademark early last year, but soon found out from the United States Patent and Trademark Office that the name was comparable to another property,' the companies explain in a press release announcing the change.

The development team were apparently reluctant to change the name so far after launch but thought that the new name would still resonate with the existing community and would benefit fans and future players by eliminating confusion.

The War Z launched in October 2012 and made headlines for its seemingly unfinished state. The game's misleading feature list in Steam even led to Valve offering refunds to anyone who bought the game through the digital distribution platform and the title was pulled whilst changes were implemented.

The confusion that Hammerpoint Interactive is referring to is most likely the comparisons that are often drawn between The War Z and the hugely successful Arma II mod, DayZ. DayZ won critical acclaim earlier on in 2012 and has a standalone version of the game currently in development.

In a Reddit Ask Me Anything back in January, DayZ creator Dean Hall expressed his anger at The War Z due to how similar the names are and how individual people can easily get the two mixed up. He also mentioned that he had close friends and family muddle the two and confront him about what they considered to be The War Z's unethical business behaviour.

The other possibility is that Hammerpoint is worried people will confuse The War Z with World War Z, a zombie-based 2006 horror novel that has recently received the silver screen treatment courtesy of Brad Pitt's production company.

10 Comments

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Lance 20th June 2013, 12:18 Quote
I made the MASSIVE mistake of buying this when some friends were playing it. I haven't bought a game on their recommendation since. I'd quite happily have a refund for this, and the 3 hours of my life I wasted playing it.

I'm glad they've had the name changed, as it was diluting the brand of the other War Z products from what I've heard.
Artanix 20th June 2013, 12:45 Quote
More likely that they've re-branded to try and get away from the terrible press they've had recently. Some people might think its a completely different game or something.
CrazyJoe 20th June 2013, 13:13 Quote
It was nothing to do with confusion, they never trademarked the name in the 1st place and their trademark application was suspended in November as it was similar to another trademark (presumably World War Z) so they had no choice but to change the name.

Also, what a terrible new name.
Jack_Pepsi 20th June 2013, 13:35 Quote
I will never buy this game.

On topic; the name really is pish!
Pete J 20th June 2013, 13:48 Quote
We all know it was deliberately called War Z to be associated with Day Z in the first place. They should be suitably punished for this (though I hear they've gone bankrupt IIRC).
Quote:
Originally Posted by Artanix
More likely that they've re-branded to try and get away from the terrible press they've had recently. Some people might think its a completely different game or something.
I agree.
Stanley Tweedle 20th June 2013, 14:21 Quote
Reminds me of those cowboy builders who get their vans sprayed with a different company name to avoid paying back money they've stolen for dodgy builds.
Malvolio 20th June 2013, 16:41 Quote
So, let me get this straight: they brand their game deceitfully to attract not just the DayZ crowd, but also the Max Brooks crowd (World War Z), and when confronted with their fraudulent behaviour they then re-brand with a new title that could double as a description for either of the two franchises they were ripping off in the first place?

Seems legit.
pbryanw 21st June 2013, 07:11 Quote
Annnd it was #1 on Steam's bestseller list when it was recently on sale there, so apparently some people never learn...
Sloth 21st June 2013, 17:55 Quote
Quote:
Originally Posted by pbryanw
Annnd it was #1 on Steam's bestseller list when it was recently on sale there, so apparently some people never learn...
It was selling for a ridiculously low price, so many sale hungry Steam users took the bait instantly...
Elton 22nd June 2013, 07:06 Quote
Greatest part about this?

The name is just as awful and ironically it probably increased the confusion leading to more prospective buyers.

Clever gits.
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