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OnLive chair speaks up about his company's future

OnLive chair speaks up about his company's future

OnLive isn't dead yet, claims OnLive chair and majority owner Gary Lauder, despite the unfortunate circumstances of last August.

OnLive, the troubled cloud gaming company that shut down, abandoned its investors and laid off its entire staff only to resurface as a phoenix company of the same name, has broken cover to reassure people that it isn't quite dead yet.

OnLive generated plenty of column inches when it announced plans to launch a cloud-gaming service that would push the heavy lifting work that normally requires an expensive graphics card and powerful CPU - physics calculations, rendering, that sort of thing - off to remote servers. At the time, it was a novel idea, although it was quickly joined by rival services including the Israel-based Playcast and Gaikai, a cloud gaming start-up founded by Dave Perry and now a wholly owned subsidiary of Sony Computer Entertainment.

OnLive continued to grab headlines with the launch of a tablet client that worked alongside its 'Micro-Console' device, given away free in a publicity push shortly before its creative accountancy move that resulted in the shedding of its mounting debts - and, more importantly, its investors.

Now, Gary Lauder, the chair and majority owner of the reborn OnLive, has broken silence to reassure fans that things are still on-track for the cloud gaming pioneer. 'When the restructuring of OnLive happened in August, many misunderstood it to mean that the service and company were shutting down. Neither occurred, nor did we go bankrupt,' Lauder writes in an official blog post. 'It has been seven months since I jumped in to save OnLive from a financing mishap, and I have had the opposite of buyer’s remorse: buyer’s elation!'

Blaming poor communication for the reports of OnLive's demise, Lauder is keen to claim that 2013 is going to be a great year for the company. 'We have already delivered some significant milestones for the OnLive Game Service, in particular, being incorporated into our first third party device, the Vizio Co-Star, and into Google TVs, starting with the impressive LG G3 Series — with more to come,' claims Lauder. 'We continue to bring new game publishers and games into the mix, and released Witcher 2: Assassins of Kings Enhanced Edition from CD Projekt on Thursday, February 28 with a special promotion, which includes a free digital download copy of the game for PCs with purchase of a Full PlayPass. This is an important paradigm shift towards enabling our users to get their games in as many formats as they’d like, even if they are not delivered by our platform. We are busy exploring other new ways to serve our users’ and publishers’ interests capitalising on our unique abilities.'

Despite mentioning the OnLive Desktop app, which access to Windows apps on an iPad, Lauder was silent on forthcoming partnerships or additional plans for his company. The post is also quiet on the success of OnLive's rivals, with Gaikai's acquisition by Sony, presence in Samsung TVs, and high-profile partnership with Nvidia in particular likely to be weighing heavily on Lauder's mind whether he admits it or not.

Despite growing interest in cloud gaming - in particular Sony's use of the technology in the upcoming PlayStation 4 and Nvidia's upcoming Project Shield hand-held console which allows for 'local cloud' streaming from a PC equipped with an Nvidia graphics card, it remains a niche technology - and, thus far, Lauder has yet to prove the reborn OnLive will be able to change that in the near future.

12 Comments

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lacuna 21st March 2013, 11:35 Quote
You would have to be mad to buy into that now.
DaBigDog 21st March 2013, 13:00 Quote
nevermind the technology, morally - would you want to support a company and product which ethics as loose as Katie Price's knickers ?
xaser04 21st March 2013, 13:09 Quote
Quote:
Originally Posted by Article
OnLive, the troubled cloud gaming company that shut down, abandoned its investors and laid off its entire staff only to resurface as a phoenix company of the same name, has broken cover to reassure people that it isn't quite dead yet.

People - We don't care, **** off.
XXAOSICXX 21st March 2013, 15:32 Quote
Quote:
Originally Posted by DaBigDog
nevermind the technology, morally - would you want to support a company and product which ethics as loose as Katie Price's knickers ?

Well...judging from the sales of Apple products, it seems people don't give a s**t about the ethics of the companies they buy from....
benji2412 21st March 2013, 16:02 Quote
One word: NOPE.
Andy Mc 21st March 2013, 22:52 Quote
After that dick move they pulled last year I have stopped using the service, which is a shame as it's a great idea in theory. The douchebag management just lets it down.
Sloth 21st March 2013, 23:18 Quote
I miss-read the title as "OnLive chair speaks up about his company's failure". After reading the article it seems like that would still have been a fitting title.
Madness_3d 22nd March 2013, 01:25 Quote
Lag, Compression Artefacts, Not the best Graphics to start with, Cost of servers at the other end, Restricted game selection, Playing as a "user" rather than a super-user/admin (Mods, Tweaks, Degugging)

It's just a bad idea to start with. If we lived in a world where you could go 100 miles underground and still have a solid wireless 1Gb/s to the net then maybe, but even then the rest of the above still apply. Wish companies would stop acting like we're all hooked into these perfect pipes all the time and prioritise Offline Functionality First!
Griffter 22nd March 2013, 08:05 Quote
"We have already delivered some significant milestones..." - translated from business BS to honesty = not going bankrupt again.
Blackshark 22nd March 2013, 11:47 Quote
Madness, I agree with the current implementation, but there are few techs that come in and disrupt an industry in their first increment. The UK is not and is unlikely in the next 10-15 years to be the right country for this. Scandinavia, parts of the US, Asia - 100Mb is the norm, 1Gb is not unusual. I hope that Onlive does not kill the idea. It would be rather nice not having to have a hot air blower or three under the TV and in our spare rooms, just play the latest games on consoles/PC.

I agree about the announcement. Its typical marketing, PR, BS. From start to end.

Also agree that the whole always online model makes no sense. At least not until if brings the user real benefits. At the moment, if costs more (average cost for these games is more than non always online games), causes endless problems. Just plainly doesnt work.
Roskoken 24th March 2013, 19:26 Quote
I wonder how much money he managed to hide offshore before declaring bankruptcy
Rhydian 24th March 2013, 19:42 Quote
Seems like a last chance to grab the jackpot before jetting off to some south American country with few laws.
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