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Report suggests the UK is a console nation

Report suggests the UK is a console nation

According to a report by the NPD Group, UK gamers are predominantly choosing consoles over PCs while their German counterparts are doing the opposite.

Industry analyst the NPD Group has released details of its investigation into gaming in the US and Europe, and it has come up with some interesting statistics about different nations' attitudes to gaming.

Perhaps the biggest surprise was that the tide of console gamers is a cultural phenomenon which does not appear to cross every border. According to NPD's research, while the UK has the highest incidence of console usage out of all the markets analysed Germany boasts the biggest number of PC gamers.

France, meanwhile, is clinging on to dedicated hand-held consoles like the Nintendo 3DS and Sony PlayStation Portable at a time when NPD's analysis shows that gamers in most other nations have ditched theirs in favour of getting their portable gaming fixes on smartphones and tablets.

It's a trend in which America is leading: NPD's figures claim that portable hardware usage is a fraction that of what it terms 'app device usage,' with around half of all gamers with dedicated portable devices also playing games on their phones. Europe, meanwhile, isn't far behind: gaming on smartphones and tablets sits at around the same level as that on dedicated portable devices.

French gamers are traditional in another way, too. While gamers in the UK and Germany are buying their games almost equally in physical and digital formats, those in France are almost completely ignoring digital distribution platforms in favour of heading to a bricks and mortar store in order to get their hands on a physical product.

NPD's research also suggests that US gamers are typically older than those in Europe, a conclusion that may be called into question by anyone who has played a console FPS online. According to the analysis, Europe has a higher percentage of gamers in the 13-34 age bracket than the US.

The research, to be released in a pair of reports entitled US Games Market Dynamics and Europe Games Market Dynamics, suggests that developers and publishers need to target their wares carefully in order to maximise sales in particular regions. What the reports fail to investigate, sadly, is the reason for the geographical split: with roughly similar pricing and availability in both UK and German markets, it's unclear why the UK has embraced console gaming while German gamers are remaining true to where it all started with PCs proving the most popular platform.

One thing is clear, however: portable gaming is shifting to the smartphone, and with Sony betting heavily on the success of its upcoming PlayStation Vita hand-held console that's not likely to be welcome news for the company.

55 Comments

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mute1 14th February 2012, 12:40 Quote
Ich bin ein PCer...
Holding out against the tide of the console forces intent on global conquest and the advent of a proletarian paradise where everyone has exactly the same graphical experience.
B1GBUD 14th February 2012, 13:01 Quote
I'm a PC.....
Gunsmith 14th February 2012, 13:09 Quote
report fails to mention Britain is full of retards.
dactone 14th February 2012, 13:11 Quote
Quote:
Originally Posted by Gunsmith
report fails to mention Britain is full of retards.

don't you mean chav's ?
Madness_3d 14th February 2012, 13:16 Quote
moving to germany because of this
Krikkit 14th February 2012, 13:18 Quote
Presumably the study itself isn't public so we can review it then?
andrew8200m 14th February 2012, 13:20 Quote
I think PC gamers have better things to do than reply to a survey.
r8bwp 14th February 2012, 13:29 Quote
Quote:
Originally Posted by dactone
Quote:
Originally Posted by Gunsmith
report fails to mention Britain is full of retards.

don't you mean chav's ?

And foreign criminals!
thil 14th February 2012, 13:36 Quote
Quote:
Originally Posted by Gunsmith
report fails to mention Britain is full of retards.

No, it didn't; it said most of Britain plays consoles.
Bauul 14th February 2012, 13:39 Quote
Quote:
Originally Posted by dactone
Quote:
Originally Posted by Gunsmith
report fails to mention Britain is full of retards.

don't you mean chav's ?

Nope, I'm pretty sure he meant chavs. Bad apostrophe is bad!

This kind of doesn't surprise me. Brits seem to love their gadgets, whereas in my limited experience of Germans they seem to place more emphasis on proper quality equipment.
Woodspoon 14th February 2012, 14:04 Quote
Oh the shame of being from Britain.
To combat the consoles I pledge to spend even more time gaming on my PC :)
mjm25 14th February 2012, 14:06 Quote
Oh dear Britain.

We also have PC World and DSGi Group, so it isn't surprising :p

"Intel HD3000 graphics for amazing visuals!" (seriously, i work in field marketing)
r3loaded 14th February 2012, 14:15 Quote
Well, it's to be expected from a country full of FIFA and CoD idiots, as well as being dominated by DSGi who sell craptastic plastic laptops with ancient hardware.
Gareth Halfacree 14th February 2012, 14:19 Quote
Quote:
Originally Posted by Krikkit
Presumably the study itself isn't public so we can review it then?
Sadly not; the reports are designed to be sold to industry types for $LARGEMONEY.
mjm25 14th February 2012, 14:53 Quote
when i was at NVIDIA the other day they told me how frustrated they are with "a certain retailer in the UK" as they focus on price over performance/customer satisfaction with performance.

They've created a focus in the UK on sub £400 being the focus for laptop manufacturers as this is what consumers expect to pay. Apparently this is only true of the UK and the rest of Europe is far more focussed on performance (as evidenced by Germany it would seem...)
Shirty 14th February 2012, 15:04 Quote
I like Germans even more since I read this story.
loftie 14th February 2012, 15:25 Quote
Quote:
Originally Posted by Gunsmith
report fails to mention Britain is full of retards.
Quote:
Originally Posted by dactone
don't you mean chav's ?

It's a bad sign when I was thinking the same thing just by reading the title, and I scroll down to find I'm not alone...
SMIFFYDUDE 14th February 2012, 16:16 Quote
Ahh the Germans. They truly are the master race.
azrael- 14th February 2012, 16:31 Quote
Quote:
Originally Posted by SMIFFYDUDE
Ahh the Germans. They truly are the master race.
Ve haf waiz to mak you plai PC! :)
t.y.wan 14th February 2012, 16:31 Quote
Pretty sure because the 2nd hand games are too cheap, and PC hardware prices being unrealistic...
Check the price against "outside" EU, it's much more affordable...
Most Brits don't know **** about computers... even the younger generations, completely retarded, computer and most other things wise...
Krikkit 14th February 2012, 16:47 Quote
Quote:
Originally Posted by Gareth Halfacree
Sadly not; the reports are designed to be sold to industry types for $LARGEMONEY.

:( Even just a sample size and who they got the names from would be a good start.
Stewb 14th February 2012, 16:56 Quote
"13-34 age bracket"

Most useless age bracket ever.
DarkFear 14th February 2012, 17:13 Quote
I'm kinda tempted to shout "Sieg PC!" now. :p
Scroome 14th February 2012, 17:31 Quote
Another reason for me to be happy about moving to Frankfurt.

England has just become too much for me. (obviously more than just console gaming issues)
Unicorn 14th February 2012, 18:04 Quote
I'd still rather play PC games that have dedicated servers, with French people spamming the mic with French curse words and German hackers (no offence, but srsly every other German clan has h4xed at some point...) than be forced to play XBL with squeaky voiced 13 year olds who are crap at the game in console matchmaking.

PC gaming for life. The Console generation (aforementioned kids) are bad at gaming in general. I've had a ridiculous number of bad match made Halo:Reach games in the past couple of months because of it.

Hey, parents... Hey, yeah you... Come here. Listen carefully:

THE GAME SAYS PEGI 16. GET THOSE LITTLE JUMPED UP NOOBS OFF THE CONSOLE AND INTO BED BEFORE THEY LOSE ME ANOTHER EASY GAME, YEAH?

That's pretty much how I feel about console games. MS lost my support and respect when they first 'kidified' the 360 dashboard. The Xbox used to be the grown-ups console. That is definitely no longer the case.
Lenderz 14th February 2012, 18:08 Quote
Quote:
Originally Posted by Stewb
"13-34 age bracket"

Most useless age bracket ever.

Exactly what I thought, I work in marketing (yes I have no soul) but even without getting more data I can tell you in my opinion the whole thing is rendered useless by this one simple statement.

Honestly, 13-34 as a bracket, in a study? Like nothing changes to a persons purchasing powers in that time, or as if people don't put emphasis on different things as they mature. I'd say that 23-34 is a bit wide, but having a bracket as wide as in this study ruins any credibility.
Bazz 14th February 2012, 18:19 Quote
Sorry to ask, but what is a console?

Hehe
Jack_Pepsi 14th February 2012, 18:22 Quote
I haven't owned a console since my SNES. I won't be owning a console unless I make one, which will in fact be a PC with a controller plugged in.
dancingbear84 14th February 2012, 18:31 Quote
I own a wii, xbox, xbox 360, psp, ps3, nintendo DS, 2 laptops and a PC so I would probably screw the figures somewhat. That said, the last time I gamed on anything other than the pc was a long time ago. Then again with my recent motherboard failure, gran turismo may be getting an outing for a bit, or any of the other games I never finished
mucgoo 14th February 2012, 19:23 Quote
Quote:
Originally Posted by mjm25
They've created a focus in the UK on sub £400 being the focus for laptop manufacturers as this is what consumers expect to pay. Apparently this is only true of the UK and the rest of Europe is far more focussed on performance (as evidenced by Germany it would seem...)
What's wrong with that. The average laptop will be used for office and web, nothing more.
Poacher886 14th February 2012, 19:27 Quote
When consoles can produce military simulators, strategy games like TW ect better than PC's, then an only then will i consider a console.
Fizzban 14th February 2012, 21:18 Quote
Oh PC how you have fallen... We all knew this to be true here in the UK though. Anyone I ask what they game on I get the same reply; Xbox. Point is you don't need a PC to game on these days. If you NEEDED a PC to play the latest titles then people would buy one, but you don't.

I frequently get surprised looks when I say I game on PC. :S People just don't factor PC's into the equation any more. They see them only as dull white boxes you use to write emails on. A f****** travesty! It is the best platform going, and one you can upgrade! Bloody public so used to sealed boxes they don't even consider tweaking them. Bit-tech is a lifeline from the ill-informed masses..
The_Beast 14th February 2012, 21:27 Quote
Quote:
Originally Posted by Gunsmith
report fails to mention Britain is full of retards.

I laughed out loud in the middle of a class reading this
Fizzban 14th February 2012, 21:33 Quote
Quote:
Originally Posted by Gunsmith
report fails to mention Britain is full of retards.
Quote:
Originally Posted by The_Beast
I laughed out loud in the middle of a class reading this

I am loathed to concur with this. I live here after all...but, well Gunsmith is sadly right. >:(
The_Beast 14th February 2012, 21:36 Quote
Quote:
Originally Posted by Fizzban
I am loathed to concur with this. I live here after all...but, well Gunsmith is sadly right. >:(



'merica is full of retards too, they are all over (console players that is)
r3loaded 14th February 2012, 21:45 Quote
Quote:
Originally Posted by Bazz
Sorry to ask, but what is a console?

Hehe
Console n.
An electronic device, similar to a computer but with underpowered hardware that can only play expensive games. Allows only for gamepads to interact with said games, even FPS.
feathers 14th February 2012, 22:11 Quote
It's what we already knew. UK is a nation dominated by poorly educated console zombies.
Fizzban 14th February 2012, 22:23 Quote
Quote:
Originally Posted by feathers
It's what we already knew. UK is a nation dominated by poorly educated console zombies.

But now the world knows!!! Before we could just pretend we didn't know them.. or push them under a train. Now it is over! Over I tell you!..*sobs*
fix-the-spade 15th February 2012, 00:02 Quote
Hmmm... could the German gamer's love of the PC stem from it's being the only platform able to circumvent the German government's hilariously over bearing censorship of 'violent' media'?
mighty_pirate 15th February 2012, 09:00 Quote
Is everyone under the pretence that back in the day PC was bigger than the SNES & Megadrive? Because it wasn't. As long as there have been major league consoles they've dominated the market.
scott_chegg 15th February 2012, 10:15 Quote
Vorsprung durch PC's
mjm25 15th February 2012, 10:57 Quote
Quote:
Originally Posted by mucgoo
What's wrong with that. The average laptop will be used for office and web, nothing more.

Too true, HOWEVER they falsely market the product as being good for gaming, so when a punter wanders back into PC World and buys BF3, they get it home and wonder why it won't run.
x5pilot 15th February 2012, 10:58 Quote
Does this mean that we're better sourcing our hardware purchases in Germany, ie thru German websites?
Surely if there is a high demand/emphasis on PC gaming in Germany the prices of components (Im thinking motherboards, cpus here) are worth sourcing there?
Can anyone recommend the equivalent of Scan in Germany?!
Jedibeeftrix 15th February 2012, 11:21 Quote
Quote:
Originally Posted by Madness_3d
moving to germany because of this

agreed! :D
daletur328 15th February 2012, 12:48 Quote
Pcspezialist is in some ways similar to scan. You also have case king and Aquatuning for all those special water parts, but who ever said the prices are similar, has never shopped over here. I live in Germany and still shop in uk stores, especially for games, ( my German isn't great). They Are extortionate, but in general their knowledge of the PC surpasses us Brits by miles, sorry to say. Their schools are great in teaching the IT subjects and virtually everyone from teenagers to grannies have some sort of PC and all know how to use it.
As long as Uk schools teach our younger generation to only us the mouse and software, they will continue to use consoles, and the likes of the IT industry will continue to keep moving forward stronger over here and other countries surrounding than in the UK.
daletur328 15th February 2012, 12:57 Quote
What's also good over here in Germany is that you can go in to shop, either supermarket or equivelant of Curries and still get Pc software and games, and some places the section is bigger than console. Just a pity about the "non-violent, won't upset your granny versions". And the price!
azrael- 15th February 2012, 14:47 Quote
Quote:
Originally Posted by mighty_pirate
Is everyone under the pretence that back in the day PC was bigger than the SNES & Megadrive? Because it wasn't. As long as there have been major league consoles they've dominated the market.
You obviously don't know much about computer gaming history. That "domination" you speak about started with the first PlayStation, if anything.
Xir 15th February 2012, 20:00 Quote
Comes from the love for producing and playing point-n-click adventures...they just don't exist for consoles :D
Quote:
Originally Posted by x5pilot
Does this mean that we're better sourcing our hardware purchases in Germany, ie thru German websites?
Surely if there is a high demand/emphasis on PC gaming in Germany the prices of components (Im thinking motherboards, cpus here) are worth sourcing there?
Can anyone recommend the equivalent of Scan in Germany?!

Nope...USA is way cheaper. UK is cheaper for games.

You can try:
For checking prices the best website for the German region is:
Geizhals.at (then choose Germany (the german flag) or europe, the european flag) as it defaults to Austria, which is a tad more expensive.

Good Webshops (that have existed for a long time):
Hardwareversand.de (in english)
Mindfactory.de
alternate.de
kmcomputer.de
mikeuk2004 15th February 2012, 20:21 Quote
Skip
mikeuk2004 15th February 2012, 21:26 Quote
Quote:
Originally Posted by azrael-
You obviously don't know much about computer gaming history. That "domination" you speak about started with the first PlayStation, if anything.

Come again? I must have slept through the Personal Computer domination (for gaming) prior1995. The BBC, acorns, electron, Atari ST and Amigas etc were very popular back then but when it came to gaming these PC's were still dominated by console gamers.
azrael- 15th February 2012, 21:43 Quote
Quote:
Originally Posted by mikeuk2004
Come again? I must have slept through the Personal Computer domination (for gaming) prior1995. The BBC, acorns, electron, Atari ST and Amigas etc were very popular back then but when it came to gaming these PC's were still dominated by console gamers.
We must remember the last 30 odd years very differently. There was the Commodore 64, followed by the Commodore Amiga and then the PC came into its prime in the early 90s. During that period consoles played only a very minor role, mostly as kids' toys.
mighty_pirate 16th February 2012, 14:11 Quote
Quote:
Originally Posted by azrael-
Quote:
Originally Posted by mikeuk2004
Come again? I must have slept through the Personal Computer domination (for gaming) prior1995. The BBC, acorns, electron, Atari ST and Amigas etc were very popular back then but when it came to gaming these PC's were still dominated by console gamers.
We must remember the last 30 odd years very differently. There was the Commodore 64, followed by the Commodore Amiga and then the PC came into its prime in the early 90s. During that period consoles played only a very minor role, mostly as kids' toys.
That "very minor role" was around 50million sales worldwide for the SNES alone. The PC's best sellers of that time; Doom, Myst, Theme Park, Populous were all overshadowed by the premiere titles of each console, let alone their combined sales. And the sales of A500's & A1200's would I doubt be more than a few million combined.
You're right that most consoles were for kids, they still are. But that doesn't mean they have less market power.
The PS1 was just the first console to top 100m sales. Escalating consoles market representation surely, but not pushing them ahead, they already were.
driftingphil 16th February 2012, 21:04 Quote
Forza 4 is xbox only! that is the reason i have an xbox, very annoying when your playing with kids which punt you off on the first corner.
tp148 16th February 2012, 21:22 Quote
My reason for being a PCer and nothing else is the versatility of said machine. The overall gaming experience walks all over consoles of today. I can do so much more with a PC than just play games. However I don't object to people who have consoles just for playing games, because let's be honest not everyone lives for 60fps, full 1080p visual magic, they just want to shoot stuff!

Sent from Bittech Android app
stealth2k 21st February 2012, 22:12 Quote
"NPD's analysis shows that gamers in most other nations have ditched theirs in favour of getting their portable gaming fixes on smartphones and tablets."

Is this why in europe, japan, US the 3ds has already shattered records? It was the number 1 selling game device in 2011 in 9 months
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