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MS trademarks interactive ads for Kinect

Published on 14th June 2011 by Joe Martin

Microsoft has filed a new trademark to cover interactive advertising that uses Kinect.

Microsoft has filed for a new trademark which hints that interactive advertising could be coming to the Xbox 360 through the new Kinect sensor.

The trademark, which was spotted by TechCrunch, is called NUAds and would allow users to interact with adverts directly.

'Advertising services, namely, promoting and marketing the goods and services of others through online interactive video games by enabling consumers to interact with third-party advertising content through voice or body gestures via computer game console and sensor devices,' reads the filing.

Microsoft has made now official announcement regarding the filing, so it's possible that Microsoft could merely be attempting to protect itself and may not be intending to expand in that direction.

Kinect is Microsoft's new camera-based sensor for the Xbox 360 which detects movement and vocal commands from users. Check out our Kinect for Xbox 360 review for more information.

Let us know your thoughts in the forums.

12 Comments

Discuss in the forums Reply

Xir 14th June 2011, 11:14

Advertisement that reacts to my movement.....
.
.
*shudder*

Lowsidex2 14th June 2011, 11:22

Lovely. $600 bucks for game, console, and accessories so that I can play 'Attack of the Ads!'. Dodge, duck, dip, dive, and dodge the adverts. Fun for the whole family. Reminds me of a certain Futurama episode.

DwarfKiller 14th June 2011, 12:32

Unless I can flip them off and then the Ads just go away, I'm still not buying a Kinect.

Blanx3_Bytex 14th June 2011, 13:07

Has anyone actually bought ANYTHING because of an advert?
Whenever I see one my cynical side kicks in and I cant help but think that the product is totally overrated already.

snootyjim 14th June 2011, 13:20

Hopefully, otherwise virtually all of the web, television and radio is screwed. And I'd probably miss those.

SMIFFYDUDE 14th June 2011, 13:49

Quote:

Originally Posted by Blanx3_Bytex
Has anyone actually bought ANYTHING because of an advert?

Once as a little kid. It was a board game called Beware the Bog, it wasn't very good, ignored adverts since.

Arkanrais 14th June 2011, 15:03

Quote:

Originally Posted by DwarfKiller
Unless I can flip them off and then the Ads just go away, I'm still not buying a Kinect.

^ beat me to it.
Wonder if they'll have a voice recognition device that I can use to tell ads to f*** off with? I would love that.

shanky887614 14th June 2011, 16:34

Quote:

Originally Posted by Blanx3_Bytex
Has anyone actually bought ANYTHING because of an advert?
Whenever I see one my cynical side kicks in and I cant help but think that the product is totally overrated already.

nope, not even games, if you see someone trying to advertise a game on tv you think, "it must be a **** game if there going to this much trouble to get people to buy it"

Jehla 14th June 2011, 16:45

Quote:

Originally Posted by Blanx3_Bytex
Has anyone actually bought ANYTHING because of an advert?
Whenever I see one my cynical side kicks in and I cant help but think that the product is totally overrated already.

No, but I've watched lots of things on TV because of an ad. Conversely I've missed lots of things on the BBC since they refuse to let you know that a new series of something is starting. Unless that something is doctor who, then you will hear about it ever hour.

DriftCarl 14th June 2011, 18:19

i dont knowingly buy anything because of adds. As in i dont see an add and then buy it from amazon or something.
I may become aware of a certain product by seeing adds over a long period of time.
I would hate to be playing a game and some annoying add pops up that wants me to zap the fly on the xbox 360

LordPyrinc 14th June 2011, 21:49

Quote:

Originally Posted by Blanx3_Bytex
Has anyone actually bought ANYTHING because of an advert?
Whenever I see one my cynical side kicks in and I cant help but think that the product is totally overrated already.

Sometime's when I see a beer advert, it makes me go out and buy beer, though not the brand shown in the advert. Then again, I would've likely bought the beer anways without seeing an ad. Hum... game adverts maybe, but not based on the advert by itself. Usually read a review first.

Xir 15th June 2011, 13:17

Nope...reviews, yes.
Ad's...nope. Actually, the more ad's, the more negative i'm inclined