Dixons has launched a new digital distribution for games, competing with services such as Steam.
Dixons started selling downloadable PC games yesterday and is offering four free Sega games to the first 10,000 customers to register. The service is using digital distributor, ZTorm.
Customers can chose between a pack including Medieval II:Total War Gold Edition, Condemned: Criminal Origins, Alpha Protocol and The Club and a pack including Sonic & Sega All-Stars Racing, Sonic the Hedgehog 2, Sega Megadrive Collection 1 UK and the original Sonic the Hedgehog, first released in 1991.
Dixons will perform an age verification through online directory 192.com to ensure that customers are of a legal age to buy their games and are located within the UK.
The service is also running promotions on other games including recently released The Witcher 2: Assassins of Kings
and already has an extensive library.
Manager of Gaming at Dixons Retail, Chris Rogers, said: 'With hundred of games readily available, we're confident that the download site will be hugely popular.
The site joins the ranks of other online competitors such as Microsoft's Games For Windows Live, Gamestop owned Impulse and Valve's Steam.
The free downloadable games are offered 'while stocks last.' Let us know how you think they can run out of digital copies of software in the forums