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Dixons launches digital distribution platform

Dixons launches digital distribution platform

Dixons has launched a new digital distribution for games, competing with services such as Steam.

Dixons started selling downloadable PC games yesterday and is offering four free Sega games to the first 10,000 customers to register. The service is using digital distributor, ZTorm.

Customers can chose between a pack including Medieval II:Total War Gold Edition, Condemned: Criminal Origins, Alpha Protocol and The Club and a pack including Sonic & Sega All-Stars Racing, Sonic the Hedgehog 2, Sega Megadrive Collection 1 UK and the original Sonic the Hedgehog, first released in 1991.

Dixons will perform an age verification through online directory 192.com to ensure that customers are of a legal age to buy their games and are located within the UK.

The service is also running promotions on other games including recently released The Witcher 2: Assassins of Kings and already has an extensive library.

Manager of Gaming at Dixons Retail, Chris Rogers, said: 'With hundred of games readily available, we're confident that the download site will be hugely popular.'

The site joins the ranks of other online competitors such as Microsoft's Games For Windows Live, Gamestop owned Impulse and Valve's Steam.

The free downloadable games are offered 'while stocks last.' Let us know how you think they can run out of digital copies of software in the forums.

40 Comments

Discuss in the forums Reply
mi1ez 20th May 2011, 14:32 Quote
Downloaded my sonic classics 4 yesterday. Yet to play though...
mi1ez 20th May 2011, 14:33 Quote
192.com? never heard of it...
Bindibadgi 20th May 2011, 14:36 Quote
Link??
Sareon 20th May 2011, 14:38 Quote
Got my 4 games yesterday too. 4 free games? Thank you very much! Did buy 2 other games because they were much cheaper than they currently are on Steam though, (especially the empire / napoleon total war pack) which is great as you still get the benefits of Steam.

And isn't the 'while stocks last' because they have only bought a certain number of product keys which they can distribute, so while physical stocks can't run out they can only have so many keys to give away.
Sketchee 20th May 2011, 14:50 Quote
Got the 'Adult Pack' of free games. They're sitting pretty in my account at the moment but I wont have teh internetz til the first of June. Anyone know if there is a time limit on downloading or are they there for good now?
Quote:
Originally Posted by Bindibadgi
Link??

http://dixonsdownloads.co.uk/
Sketchee 20th May 2011, 14:51 Quote
double post
DragunovHUN 20th May 2011, 14:51 Quote
I'm guessing 9001 of their first 10000 lucky users only signed up for the free games and will never return.
Quote:
Originally Posted by Bindibadgi
Link??
Haha owned.
Paradigm Shifter 20th May 2011, 14:52 Quote
I'll stick with the services I already use, I think. No need to sign up for this one as well.
Zinfandel 20th May 2011, 14:54 Quote
Quote:
Originally Posted by DragunovHUN
I'm guessing 9001 of their first 10000 lucky users only signed up for the free games and will never return.


Haha owned.

As with any promotion there will be a conversion rate. I bought Golden Axe already, granted it was 49p but there's a chance I'll buy again. I get 150% higher dowload speeds with Dixons that I get with steam...
Aracos 20th May 2011, 14:55 Quote
Just got my sonic games, used their own address for registration :)
Kris 20th May 2011, 14:56 Quote
hmm, so if i do not live in the uk i cannot even register at the site to buy any games? (excluding the free game offer for example).
r3loaded 20th May 2011, 15:04 Quote
Meh, Steam works fine for me. Unlike other services, you can always redownload a game for life.
Jake123456 20th May 2011, 15:04 Quote
Just go on the Dixons website Bindi, they have in advertised on the front page.

Edit: Ninja'd by 10 people...
Bindibadgi 20th May 2011, 15:05 Quote
Quote:
Originally Posted by Jake123456
Just go on the Dixons website Bindi, they have in advertised on the front page.

Edit: Ninja'd by 10 people...

I was there, doesn't appear for me. Maybe an IP issue since Im not calling from the UK.
Aracos 20th May 2011, 15:09 Quote
Quote:
Originally Posted by Zinfandel
As with any promotion there will be a conversion rate. I bought Golden Axe already, granted it was 49p but there's a chance I'll buy again. I get 150% higher dowload speeds with Dixons that I get with steam...

I was getting good speeds then I tried downloading the allstar racing and the megadrive collection and I'm getting less than 512 Kbit/s so yeah, there servers must be getting hammered. Also none resumable downloads? Boooo
Toploaded 20th May 2011, 15:22 Quote
Cool, free games is always a good thing, I'll never use this service though.
Ferrero94 20th May 2011, 15:46 Quote
lol i got all 8 ;P
SMIFFYDUDE 20th May 2011, 15:47 Quote
Just chose the adult pack. Now I own three copies Medieval II: Total War and I'll probably never bother playing the other games but free is free.
leveller 20th May 2011, 16:12 Quote
The thing is, what with the attention the Steam Bargains thread gets and the wide variety of places with bargains that are mentioned on it, I would hazard a guess we'll be hearing more from Dixons, especially at bargain times!

On a side note, an interest in gaming like this from a big player could prove to be more than just a thorn in Game Group's side ...
DwarfKiller 20th May 2011, 16:13 Quote
Excellent, now which pack to choose?
SMIFFYDUDE 20th May 2011, 16:16 Quote
Quote:
Originally Posted by DwarfKiller
Excellent, now which pack to choose?

make 2 accounts
Salty Wagyu 20th May 2011, 16:29 Quote
Looks like they use torrenting to distribute, can see a few torrent files in my temp folder for Sega All Stars. Would explain why I was seeing a lot of uploading going on.
DragunovHUN 20th May 2011, 16:36 Quote
Quote:
Originally Posted by Salty Wagyu
Looks like they use torrenting to distribute, can see a few torrent files in my temp folder for Sega All Stars. Would explain why I was seeing a lot of uploading going on.

That would be quite cheeky in a market where traffic caps are still common for household connections. As a matter of fact, even without a traffic cap i wouldn't want to help a company's distribution for free!
kenco_uk 20th May 2011, 16:47 Quote
You can delete the torrent files after downloading, but if you keep/store the folder that's there you can re-install the game from that. I was getting about 3Mb on a 16Mb line yesterday d/l Total War 2.
maximus09 20th May 2011, 16:48 Quote
nice done and done, looks like they may have some bargins on here too. Thanks for the link!
Mitcian 20th May 2011, 16:59 Quote
have they met the first 10000 already? where do i find these free packs?
SMIFFYDUDE 20th May 2011, 17:04 Quote
click on big purple box saying choose and download
Mitcian 20th May 2011, 17:27 Quote
Quote:
Originally Posted by SMIFFYDUDE
click on big purple box saying choose and download

ahh yea found it on homepage. ty
Waynio 20th May 2011, 17:39 Quote
Quote:
Originally Posted by Salty Wagyu
Looks like they use torrenting to distribute, can see a few torrent files in my temp folder for Sega All Stars. Would explain why I was seeing a lot of uploading going on.

I thought nice, an alternative for when steam region lock a game & possible bargains but wow they are using torrents honestly?, madness.
Neoki 20th May 2011, 17:51 Quote
I got my free games :) I got the Adult Pack
thom804 20th May 2011, 18:44 Quote
Non-resumable downloads suck balls.... especially when they start hogging bandwidth yet still only dl'ing at 50kbps >.<
B1GBUD 20th May 2011, 18:55 Quote
pah, pack 1 was sold out, got me a pack 2 though! sweet
azrael- 20th May 2011, 22:08 Quote
Might have been prudent to mention in the article that registration is only possible within the UK. Especially, since Dixons' service is mentioned alongside STEAM, GfWL and Impulse, which are all services available worldwide.
Madness_3d 21st May 2011, 15:57 Quote
Pack 2 for me too. Might download them for the laptop sometime
Eggy 22nd May 2011, 14:05 Quote
Just checked the site. 25 GBP/28 EUR for Witcher 2. Game prices are cheap in the UK. Too bad steam still has ridiculous pricing on the continent.
liratheal 23rd May 2011, 11:00 Quote
The downloader needs work, but the prices appear reasonable..
[-Stash-] 23rd May 2011, 12:27 Quote
That seems pretty smooth. Free is always good :) It's good to have another player in the market, with any luck this *might* mean that Steam's general prices ease their way down a little - who knows ;)
Kris 23rd May 2011, 16:12 Quote
Indeed...

games in the US: 49$
games in the EU: 49€ (=69$)

that's why i would say that dixons has similar pricing as the US which is applaudable. How can i buy games from them as a citizen outside the UK? :S
azrael- 23rd May 2011, 21:03 Quote
Quote:
Originally Posted by [-Stash-]
That seems pretty smooth. Free is always good :) It's good to have another player in the market, with any luck this *might* mean that Steam's general prices ease their way down a little - who knows ;)
STEAM prices are typically already way lower for UK citizens than for us having to pay the Euro tax.
Quote:
Originally Posted by Kris
Indeed...

games in the US: 49$
games in the EU: 49€ (=69$)

that's why i would say that dixons has similar pricing as the US which is applaudable. How can i buy games from them as a citizen outside the UK? :S
That's the general idea. You can't...
dibengineering 23rd May 2011, 22:24 Quote
Joined and downloaded sega classics, looks ok. hard to play sonic on a keyboard ...or is that me !
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