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EA: 'PC could be our biggest platform'

EA: 'PC could be our biggest platform'

EA Games President Frank Gibeau says the PC could be the biggest platform for the publisher.

Electronic Arts' Frank Gibeau has said he sees the PC as the future of the company and that the platform could conceivably become the biggest platform for EA in the future.

'The user base is gigantic,' Gibeau told Gamasutra. 'PC retail may be a big problem, but PC downloads are awesome.'

Electronic Arts recently announced that free-to-play PC shooter Battlefield: Heroes averages 368,241 new users a month on the PC alone and has over 7 million registered users total.

'If you look at the way people play in Asia, PC is the model,' continued Gibeau. 'I think that free to play model is coming to the West in a big way.'

'The margins are much better and we don't have any rules in terms of first party approvals. From our perspective, it's an extremely healthy platform. It's totally conceivable it will become our biggest platform.'

EA's big PC releases for the future include Star Wars: The Old Republic, an MMO that's being developed by Bioware. The publisher has just released Dragon Age 2 as well, also from Bioware. Check out our Dragon Age 2 review for more information.

Let us know your thoughts in the forums.

25 Comments

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wuyanxu 9th March 2011, 11:03 Quote
you missed out BF3 in your shortlist for EA's big releases. :)

the BF Heroes has a few accounts from me, but not a penny from me. i personally don't see how microtransaction game can take off, apart from expansion packs, i've never really bought into this DLC or "spend a few quid for a flashy gear" business.
CardJoe 9th March 2011, 11:10 Quote
Quote:
Originally Posted by wuyanxu
you missed out BF3 in your shortlist for EA's big releases. :)

the BF Heroes has a few accounts from me, but not a penny from me. i personally don't see how microtransaction game can take off, apart from expansion packs, i've never really bought into this DLC or "spend a few quid for a flashy gear" business.

BF3 isn't PC exclusive.

Games like BF Heroes can monetise users without them spending cash though, remember: http://www.bit-tech.net/news/gaming/2009/10/16/free-facebook-games-make-20-per-user/1
sotu1 9th March 2011, 11:15 Quote
Quote:
Originally Posted by wuyanxu
you missed out BF3 in your shortlist for EA's big releases. :)

the BF Heroes has a few accounts from me, but not a penny from me. i personally don't see how microtransaction game can take off, apart from expansion packs, i've never really bought into this DLC or "spend a few quid for a flashy gear" business.

Umm...Microtransactions are becoming very big very fast. Maybe not for you, but for the millions using it on Facebook (Zynga et al), the appstore (they're definitely microtransactions at 59p a game), and in even game microtransactions (Capcom Smurfs game?). And BFBC2 skins and little upgrades? How many people have you shot and killed with a DLC skin? Big big business.
Albion Boris 9th March 2011, 11:19 Quote
Quote:
Originally Posted by sotu1
Umm...Microtransactions are becoming very big very fast. Maybe not for you, but for the millions using it on Facebook (Zynga et al), the appstore (they're definitely microtransactions at 59p a game), and in even game microtransactions (Capcom Smurfs game?). And BFBC2 skins and little upgrades? How many people have you shot and killed with a DLC skin? Big big business.
If your video card supports dual monitors, then you can just plug in another cable (from the new screen to the tower). or you could buy a VGA splitter.
wuyanxu 9th March 2011, 11:25 Quote
but BF3 is a completely different game on PC compared to consoles. 64 player alone says it all. ;)

good point about facebook games, hadn't thought of that. but i just hope and pray it will not make games unbalanced for people who don't pay. Infinity Blade on iphone for example every update, they add more and more expensive gears, that has become too expensive for the player to buy without microtransaction.
leveller 9th March 2011, 11:27 Quote
For EA to show support to PC like this, it warms my cockles.

Also, free-to-play and micro-transactions work because people who pay for these things subsidise those who don't. Gold diggers in WoW are micro-transactions. Take the WoW model, delete the Chinese diggers and incorporate the transactions in to your game, that would subsidise a lot ...

Imagine an MMO where you started as a peasant in another player's castle. You could be a grunt and fight for the castle owner for years, earning a pittance and sharpening your sword on the teeth of Orc's. Or you could slip in £20 and buy yourself a house, with a little land, employ some peasants (players) and go off and have an adventure yourself ... Copyright (c) 2011.
Quote:
Originally Posted by wuyanxu
but i just hope and pray it will not make games unbalanced for people who don't pay.

Good point. But for those who dedicate time and energy instead of their hard-earned real cash, you can equally reward both and both will get the same rewards, but the person who uses their time and energy gets it free ... that's kind of a bigger reward both in financial terms and as a personal achievement.

Added: assuming the access is there for time/effort rewards. If it isn't then you just get the bare bones for free. But then what do you expect for free? ;)
[PUNK] crompers 9th March 2011, 12:03 Quote
Haha does anyone feel the console life cycle coming round? Everyone wants to be our friend again! Devs keep praising the PC like a drunk husband returning home to the wife, but I remember 2008/2009 when we were the annoyance sticking to the bottom of their multi-million dollar console fed shoes
steveo_mcg 9th March 2011, 12:09 Quote
Quote:
BF Hero's has "7 million registered users total."


Not exactly a good metric, i'm a registered user. I played it for an hour got bored haven't even thought about it since.
Landy_Ed 9th March 2011, 12:24 Quote
Quote:
Originally Posted by steveo_mcg
Quote:
BF Hero's has "7 million registered users total."


Not exactly a good metric, i'm a registered user. I played it for an hour got bored haven't even thought about it since.

Sort of ditto, except I didn't even manage to complete the tutorial before getting bored!
[PUNK] crompers 9th March 2011, 12:46 Quote
yeah me neither, why would i play that when i have BC2 sat there?
Denis_iii 9th March 2011, 13:02 Quote
future of gaming should be platform independant preferbly all browser based with scaling so can run on any PC, Mac, Mobile device or Tablet.
Onlive and GaiKai are the future so i wish all the dev's would get together and fund a open source online platform they can all use/share equally.
Aracos 9th March 2011, 13:05 Quote
Quote:
EA's big PC releases for the future include Star Wars: The Old Republic, an MMO that's being developed by Bioware. The publisher has just released Dragon Age 2 as well, also from Bioware. Check out our Dragon Age 2 review for more information.
No good games then? Ooooo burn. Sorry, I'm not interested in anything EA are releasing this year apart from BF3 :)
leveller 9th March 2011, 13:16 Quote
Quote:
Originally Posted by Denis_iii
future of gaming should be platform independant preferbly all browser based with scaling so can run on any PC, Mac, Mobile device or Tablet.
Onlive and GaiKai are the future so i wish all the dev's would get together and fund a open source online platform they can all use/share equally.

All these are broadband speed and volume dependent, so although it may become a large part of the future, we'll always need bigger and beefier computers to play those games that will always be speed and volume hungry. Unless we get completely unlimited speeds and unlimited download volumes ... will that ever happen though? Is it physically possible to hit the limit of what games can do and the amount of data they need to do it?
TWeaK 9th March 2011, 13:51 Quote
Quote:
Originally Posted by [PUNK
crompers]Haha does anyone feel the console life cycle coming round? Everyone wants to be our friend again! Devs keep praising the PC like a drunk husband returning home to the wife, but I remember 2008/2009 when we were the annoyance sticking to the bottom of their multi-million dollar console fed shoes

My thoughts exactly. I've been telling my friends for the last couple months that by the end of the current gen of consoles lifetime PC will be king again, and that it was starting now. Lo and behold
Woodspoon 9th March 2011, 13:54 Quote
Quote:
Originally Posted by [PUNK
crompers]Haha does anyone feel the console life cycle coming round? Everyone wants to be our friend again! Devs keep praising the PC like a drunk husband returning home to the wife, but I remember 2008/2009 when we were the annoyance sticking to the bottom of their multi-million dollar console fed shoes
Yup was thinking something similar.

This is just EA declaring that they've taken as much as then can from consoles for now and that it's time to rip pc gamers off for a while now.
[PUNK] crompers 9th March 2011, 14:22 Quote
Exactly. It wasn't so long ago everyone (including devs) were talking about the death of the pc gaming industry.
fingerbob69 9th March 2011, 15:11 Quote
So true ...now witness Bit-tech's on blog piece on the eol of the Xbox...

Inreality what this means is that PC will be the lead platform for the next couple of years while Devs wait on a new Xbox/PS.

So where will M$ draw their metaphorical line in the sand ... i5-2600+6950DX11 or lower or higher spec ...it's claimed they've just started developemnet on the 360's replacement.
Redphyve 9th March 2011, 18:56 Quote
Yeah RIIIIIGHT!!!!

EA says the PC could be there biggest platform...sure.

I'll just ask anyone who believes this crap to go to the official EA Need For Speed forums...and take a look at the Hot Pursuit sub-forum...

The biggest gripe there? NO SUPPORT.

Consoles have up to know received about 8 DLC packs...and two additional game modes and types. The PC?

ZIP...ZERO...ZILCH...we did get1 patch to make the game playable and 3 cars...oh and the single oft-repeated post that they value us PC-users and will have something for us soon...

Meh...
frontline 9th March 2011, 19:41 Quote
Probably more to do with the second hand game sales market on consoles ruining their income streams. Plus Sony and Microsoft seem intent on banning the accounts of half their users.
erratum1 10th March 2011, 00:35 Quote
It seems to me the best time to be a pc gamer is in the last few years of a consoles life, then the new gen of consoles is released and the pc is forgotten again and so it continues.
slothy89 10th March 2011, 01:05 Quote
Quote:
Originally Posted by Albion Boris
Quote:
Originally Posted by sotu1
Umm...Microtransactions are becoming very big very fast. Maybe not for you, but for the millions using it on Facebook (Zynga et al), the appstore (they're definitely microtransactions at 59p a game), and in even game microtransactions (Capcom Smurfs game?). And BFBC2 skins and little upgrades? How many people have you shot and killed with a DLC skin? Big big business.
If your video card supports dual monitors, then you can just plug in another cable (from the new screen to the tower). or you could buy a VGA splitter.
could you be more off topic? lol..

good to hear EA are seeing the light RE: Console vs PC. Consoles are too far behind these days tech wise. DX11 needs more titles!
will_123 10th March 2011, 08:55 Quote
Well thats nothing but good news when all companies seem talk about is the death of PC platform.
PQuiff 10th March 2011, 11:06 Quote
EA's no longer the baddie? Daaaaammmm time are a changing. If BF3 is as good as i hope, i may become a EA fanboye.

Im a bit perplexed as i to am far to cheap to pay for micro transactions. Ive played the bf2 browser game and was not impressed. Still if they can make more money and deliver good quality and value, more power to em.
javaman 11th March 2011, 11:11 Quote
Well considering Onlive is growing and that it is basically a super PC doing all the heavy lifting, soon designing for consoles will be a waste of time. I still think that onlive is a rival to consoles, as I've said before the solution depends on broadband speeds. Since PC hardware is always improving and if developers design for onlive, I don't see why PC users won't benifit from Onlives success. Fast enough Broadband speeds with "unlimited" data plans is gonna prevent onlive from overtaking PC in terms of quality and even if broadband speeds increase enough, chances are more people will start streaming TV, using video phones or even find other uses for high speed connections. So easy to think that if we had only a slight bit more speed we wouldn't need much more but when it becomes avaible someone will put it to use and fairly quickly.
kosch 11th March 2011, 11:42 Quote
EA: 'PC could be our biggest platform'
Kosch: 'Everyone needs oxygen to live!'
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