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THQ unveils new logo

Published on 13th January 2011 by Joe Martin

THQ has unveiled a new logo which 'epitomizes the change, innovation and creative growth that are our cornerstones.'

THQ has unveiled a new logo to replace the old white-on-black branding which has long been associated with the publisher.

According to THQ's CEO, Brian Farrell, the new logo is meant to reflect the changing state of THQ and it's continuing commitment to innovation.

'Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ,' said Farrell in the official press release.

The 'new THQ' that Farrell refers to is likely a reference to the way the publisher has restructured and refocused over the last few years. The company has gone from lay-offs and $430m losses in 2009 to poaching top staff from Ubisoft and brokering new deals with film-maker Guillermo Del Toro.

The new logo will start appearing on all new packaging and marketing material this February, rolling out everywhere else shortly afterward. Let us know what you think of the new logo in the forums.

53 Comments

Discuss in the forums Reply

Jamie 13th January 2011, 10:58

Someone needs to tell them the h is back to front.

RickTheSnake 13th January 2011, 11:07

someone needs to tell them that the new logo epitomizes their awful taste in the matters of typography...

DragunovHUN 13th January 2011, 11:07

Oh blimey that's awful. THQ, please hire a designer and start over.

maximus09 13th January 2011, 11:08

also the question mark ?

wuyanxu 13th January 2011, 11:17

Quote:

Originally Posted by maximus09
also the question mark ?

they are doubting their abilities.

mattbailey 13th January 2011, 11:17

Now they just need to put the same amount of effort and resources into product - i've always thought that redesigning new logo's for the sake of it is a distraction and a waste of time - I dont care who made what, or their logo/style - just make it good!

Jack_Pepsi 13th January 2011, 11:40

HA!

That is all.

tristanperry 13th January 2011, 11:45

Eww.

Did they hire the same people who did the London 2012 logo?

(They must have paid more though since the THQ logo is better than the London 2012 one, to be fair... even though both suck)

What is it with big companies trying to be cool and refreshing when 'updating' a logo/design/interface (etc), but instead cocking up and coming off as outdated and out of touch?

suenstar 13th January 2011, 11:47

Wow, how long did it take them to think that one up?
I'm almost speechless.

crayfish 13th January 2011, 12:18

TH-Poo.

Fizzban 13th January 2011, 12:27

They should have stuck with the old logo. The old one was decent enough and professional. This one looks crap.

Canon 13th January 2011, 12:29

looks like something you would expect to see on a small rectangular sign in a plain boring smelly industrial site and never know what the hell they make or service they provide. Change my arse.

Manu_Otaku 13th January 2011, 12:33

That is an H or a 4 turn upsidedown?, now iam confuse is THQ or T4Q? i think they change their name also and they didnt realized yet

Unknownsock 13th January 2011, 12:37

To be fair everyone would complain regardless.

kosch 13th January 2011, 12:47

Should have also changed the company name to QHT whilst they were at it then it quite sounds like quit :p

SMIFFYDUDE 13th January 2011, 12:59

I actually like it, didn't think that much of the old one so for me its an improvment. It may even help me begin to end my petty belief that its only good for making WWE games and games based on cartoons and toys.

maximus09 13th January 2011, 13:39

the designer or design agency must be laughing! it would have been more work to pitch the logo to THQ than it would have been to design it. I wonder what the pitch was like LOL

notmeagain 13th January 2011, 14:08

it looks like a fat guy is ashamed of falling off his picnic table.

Singularity 13th January 2011, 14:21

It... uh... I was thinking of making a silly comparison, but gave up. I'll settle for "it looks like ****"...

Unknownsock 13th January 2011, 14:36

Quote:

Originally Posted by maximus09
the designer or design agency must be laughing! it would have been more work to pitch the logo to THQ than it would have been to design it. I wonder what the pitch was like LOL

I'm guessing you have no clue how design works?

Just because the final outcome is simple, or minimalistic, doesn't mean there wasn't alot of work put into this.

mjm25 13th January 2011, 15:13

Boring, generic, no imagination... much like THQs games catalogue! Huzzah! (kidding) It is Sh*t though.

DragunovHUN 13th January 2011, 15:15

Quote:

Originally Posted by Unknownsock

I'm guessing you have no clue how design works?

Just because the final outcome is simple, or minimalistic, doesn't mean there wasn't alot of work put into this.

I'm guessing you have no clue how design works either.

This isn't simple or minimalistic, it's just stupid. It's as if THQ hired some designer wannabe in his early teens with no education or sense for design who thinks he's just supposed to make letters as different as possible for no rhyme or reason.

Just using Times New Roman would be an improvement over this. And THAT would even be minimalistic.

jcb121 13th January 2011, 15:38

it looks like the really basic brand stuff thery sell in asda etc, the name escapes me at the moment though

The_Beast 13th January 2011, 15:43

Ohh noes, another dumb logo redesign

Kaiwan 13th January 2011, 15:47

Not overly impressed. Even the last logo was better. Hopefully this will grow on us or they will change it.

Toploaded 13th January 2011, 15:51

Terrible.

g2tegsown 13th January 2011, 15:57

Thats just terrible... How does a company with so much money and resources come up with some crap a 12 year old could accomplish in 5 minutes?

BTW THQ I can make a better one for you ;)

SMIFFYDUDE 13th January 2011, 16:08

Quote:

Originally Posted by g2tegsown
Thats just terrible... How does a company with so much money and resources come up with some crap a 12 year old could accomplish in 5 minutes?

BTW THQ I can make a better one for you ;)

Go on then, show us

knuck 13th January 2011, 16:11

it's alright. I don't mind it.

In a week time, you guys won't even remember

Valinor 13th January 2011, 16:56

Er, yeah, guys, this is just a logo, right? Does it really matter what the logo looks like?

If it turns out that they halted all game development to focus on this logo (not a suggestion) then you'd be more justified in having a go at it, but unless you like printing off all the company logos and hanging them on your wall (who wouldn't if they had the time?) then it shouldn't be a problem... should it?

pimlicosound 13th January 2011, 17:19

If you didn't already know that this logo belonged to THQ, could you identify the company from the logo? I mean, can you actually read it without being told what it says? I think the fact I even have to ask shows that this is a poor piece of design.

Niftyrat 13th January 2011, 18:01

Reality is who cares? Does anyone in here actually buy a game cause the logo is great?

This smacks of management book says new logo will change our image 1980's theory as opposed to slightly more modern thinking like why do people buy games? (large advertising spend) EA/Activision thinking.

Truth is we buy games either cause they are good (dawn of war) or part of a franchise that was good so give it a shot (dawn of war 2) or cause it was cheap in a sale x3 (£4 for gold version on impulse still not played it)

frontline 13th January 2011, 19:36

Always looked forward to seeing Monolith's logo on games...

Eiffie 13th January 2011, 20:02

I like the T and the H but the Q doesn't exactly look like a Q to me, if I didn't know it was the new THQ logo and just saw it on a box I might not put two and two together.

jimmyjj 13th January 2011, 22:13

Quote:

Originally Posted by Unknownsock
To be fair everyone would complain regardless.

This

Toploaded 13th January 2011, 23:26

Quote:

Originally Posted by Unknownsock
I'm guessing you have no clue how design works?

Just because the final outcome is simple, or minimalistic, doesn't mean there wasn't alot of work put into this.

http://www.youtube.com/watch?v=Xk1kNqZrfUQ

Your comment reminded me of the first skit in this episode of Monkey dust.

LordPyrinc 14th January 2011, 01:00

How's this for minimalistic....

It's hideous.

outlawaol 14th January 2011, 05:21

Looks like THS to me... I liked the old one, this one looks like it was designed by a retard..

xaser04 14th January 2011, 08:31

Quote:

Originally Posted by Article
Our new logo epitomizes the change, innovation and creative growth that are the cornerstones of the new THQ,

Seriously what does this PR twadle actually mean?

I am suprised they didn't manage to squeeze "culture" into that statement seeing as that's the new "in" word in business.

Adnoctum 14th January 2011, 08:37

Just to be contrary and earn some member wrath, I like it.

And no, I'm not joking or trolling. It appeals to me.

Ola.l 14th January 2011, 09:04

Trlg ? I don't find it tasteful at all. To med THQ is a "hard"name meaning that they shouldve made each letter look sharp. The Q that has been made into a g (or a very sad C) is way too round around the edges for a name like that :)

sotu1 14th January 2011, 10:27

Hideous. Hideous hideous hideous. Uncharismatic, convoluted crap that looks like it was dragged from the 80's. Ugly. Unapproachable. THQ, you can publish some fine games but pick some hideous logos.

lenne0815 14th January 2011, 10:41

Quote:

Originally Posted by notmeagain
it looks like a fat guy is ashamed of falling off his picnic table.

Oh lord, i loled so hard, this will never leave me :D

livesabitch 14th January 2011, 20:40

far to say i perfer the old THQ logo! the new one is not to my taste!

Sloth 14th January 2011, 22:59

Quote:

Originally Posted by Unknownsock
To be fair everyone would complain regardless.

There you have it, really.

Quote:

Originally Posted by Canon
looks like something you would expect to see on a small rectangular sign in a plain boring smelly industrial site and never know what the hell they make or service they provide. Change my arse.

This one actually made me laugh. Take a three letter acroynym, add "Industries", and put it on a white background. Instant industrial park :D

Quote:

Originally Posted by knuck
it's alright. I don't mind it.

In a week time, you guys won't even remember

I had to look up what the old THQ looked like to even make a comparison. I like the new one quite a bit more, looks like it's trying to be less "X-TREME".

The steeply slanted lettering and background, the "shiny" silver text (in some versions), the red "racing stripe"... the old logo is pretty trash as well.

thehippoz 14th January 2011, 23:04

it's the way things are going.. from cool to fat and shitty :D

kylesaisgone 15th January 2011, 06:32

This is worse than the recent Comedy Central rebranding.

SMIFFYDUDE 15th January 2011, 16:51

You all secretly read the Daily Mail. I just know it.

dangerman1337 15th January 2011, 17:14

Am I the only one thinks that this looks eeriely similar to the SyFy channel logo? .

sear 15th January 2011, 17:30

Does this new logo also symbolise THQ's policy of 60-day, 24/7 crunch time for their developers?

Xtrafresh 16th January 2011, 16:42

doesn't look like a company that's supposed to entertain as core business, it looks like they make some boring SAP plugins.

Repo 16th January 2011, 17:17

That's pretty shabby. I'm not a great fan of their 'old' logo but that is just pants

Infring 18th January 2011, 16:12

Should have just stuck to the orignal looks beter and is instantly recognised. took the time and money they spent on the new one and put it in there games.