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Microsoft defends Kinect pricing

Microsoft defends Kinect pricing

Microsoft has defended the £130 UK price point of the new Kinect controller after poor initial reactions.

Microsoft has defended the £129.99 GBP price point of the new Kinect controller for Xbox 360s since the initial announcement did not go down well with consumers or critics.

Microsoft UK's marketing manager, Brett Siddons, told TechRadar that the price was justified because it provided an all-in-one multiplayer solution.

"The camera tracks six people...you don't have to buy anything else," said Siddons. "I'll let you do the maths, but when you say Nintendo Wii or PlayStation Move you buy this and this, even for a two player game."

"What do you need and what do actually have to spend for a two player game for this device versus that device?" asked Siddons. "You actually find that [Kinect] is very competitively priced."

Siddons has got a point too - a full PS3 Move set-up for two players would consist of an initial Move and PS Eye bundle, plus a second Move controller, costing around £150.

With a Wii however, you'd only need to buy a second Wiimote and Nunchuck on top of the initial console purchase - costing around £40, if you shop around.

Let us know your thoughts in the forums.

26 Comments

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BentAnat 29th July 2010, 12:14 Quote
...They have a point, you know.
While I don't quite see me buying Kinect, 6player controller (albeit a pure fun controller) for 130GBP is rather on the cheap side...
Gareth Halfacree 29th July 2010, 12:14 Quote
Microsoft defends the Kinect pricing by describing it as an "all in one unit" where "you don't have to buy anything else" - apart from a >£100 Xbox 360, of course.

All in two unit? Not quite as catchy.
memeroot 29th July 2010, 12:32 Quote
yes a all in one price is great.. imagine a console with wifi a hd and blueray all together - that'd be a deal a consumern couldnt possibly pass up for 425 quid - even if there is a cheaper entry option from a competitor...

what? ps3 bombed at that price? oh
TickleOnTheTum 29th July 2010, 13:05 Quote
Yes, but not so cheap if you are only ever going to be playing it alone!
LeMaltor 29th July 2010, 13:26 Quote
130 rofl
Hustler 29th July 2010, 13:29 Quote
The higher the price, the bigger the flop it will be....

The bigger the flop, the quicker they will bring an all new Xbox to market.....

Lets hope its a miserable failure......
Unknownsock 29th July 2010, 14:18 Quote
So who has 6 people round all the time? :o
flaming_goat 29th July 2010, 14:19 Quote
Considering the price of game packs such as guitar hero which have accessories only for one game i think this is pretty good value.
Stewb 29th July 2010, 14:59 Quote
The playstation lollipop is £35 and then you need to spend £25 to be able to move (the analogue stick part). So if you think that for the same money you can "only" get 2 people playing on the PS3 it doesn't seem so bad... Though I still think they are both utterly stupid and i hope they die a horrible death.
javaman 29th July 2010, 15:06 Quote
Even so nearly all console gamers I know spend the majority of time on single player and any multiplayer is done online. Personally I wouldn't want to buy something thats priced for 2players when I could of just bought one controller for single player for PS3 and not have to find a mate to justify spending extra money on something I rarely would use.
As I use consoles for multiplayer partys tho their pricing does make sense but still seems like a kid who sees his older brother do something and then justify copying him with "He's doing it so I done it too!" PS3 move still looks better tho and the wii is still fine for parties.
Bob1234 29th July 2010, 15:44 Quote
Would have done better by selling it cheaper and having plug in modules that allowed more users.

Doubt people would object to paying £40-50 for the 1 player experience, then an extra £15-20 per additional user, up to 6 total.
Deadpunkdave 29th July 2010, 15:53 Quote
The thinking is generally to let the software sales bring in the cash, the only reason I can see for launching the hardware at this price is that even M$ think the games are going to be crap.
Blademrk 29th July 2010, 17:03 Quote
Far too expensive for single player users.
Nikumba 29th July 2010, 17:10 Quote
Also unless its changed, you can only have 3 player on PS Move as the PS3 can only handle 7 bluetooth devices, and since move is two separate controllers you can only get 3 pairs.

So makes the Kinect look even better value for money
Bob1234 29th July 2010, 18:24 Quote
Of course, if you have 6 people playing a 6 player game, all flailing themselves around like morons, what size room are you going to need?

Not everyone lives in a vast mansion lol.
ssj12 29th July 2010, 18:49 Quote
Ya, but who will buy a product that only has one game that plays properly and that game is made by a third party studio and made for Dance Dance Revolution lovers?
HourBeforeDawn 29th July 2010, 20:33 Quote
They have a point, when you figure buying 2-3 wii remotes, or the same for ps3 you come close to the same price, and I mean buying name brand not 3rd party. But it would be nice if they brought it down just a bit more.
BentAnat 30th July 2010, 08:36 Quote
The thing is, not many people buy these things for single player.
I for one wouldn't buy a Kinect so I can look like a tosser while playing Forza. Just not happening. What might happen is that I buy a Kinect to play... i dunno - pinhata bash on with my friends, mainly because then playing games becomes a spectator sport... sortof like the guitar hero nights we ahve, where half the people play GH and the other half sit and laugh at how stupid everyone that's playing looks.
In that light, the kinexct is AWESOME value for money.
Saying you wouldn't buy one for single player is like saying that you wouldn't buy the GH world tour pack for single player: Absolutely right. You'd buy it to play with friends.

As for the "but you still need a >100 pound PS3" - please...
Bob1234 30th July 2010, 10:31 Quote
Quote:
Originally Posted by BentAnat
The thing is, not many people buy these things for single player.
I for one wouldn't buy a Kinect so I can look like a tosser while playing Forza. Just not happening. What might happen is that I buy a Kinect to play... i dunno - pinhata bash on with my friends, mainly because then playing games becomes a spectator sport... sortof like the guitar hero nights we ahve, where half the people play GH and the other half sit and laugh at how stupid everyone that's playing looks.

Assuming your friends visit you regularly, it is good value. If its more of an infrequent occurance, then its much like the single player problem.

And its only a matter of time before theres "Microsoft Flail-like-a-moron Exercise Studio".
sotu1 30th July 2010, 10:45 Quote
Wow people here want this to fail! Personally I'm looking forward to it and see 130 as a reasonable price point.

If I was an Xbox owner I'd never end up playing a Kinect game on my own and to have all my mates on it with minimal tech hassle and a low entry cost (PS Move = 60 per person...) makes this look like a good deal.

And besides...people might be bitching about Kinect's price point but at least people are talking about it. No one is really talking about the Move.
Blademrk 30th July 2010, 11:41 Quote
Quote:
Originally Posted by BentAnat
Saying you wouldn't buy one for single player is like saying that you wouldn't buy the GH world tour pack for single player:

I did buy the GH world Tour pack for single player, I love playing the Drums & Guitar on it (not at the same time obviously) and the GH:WT pack was the best option for getting both. But saying that, it was on offer at the time I bought it.

I like the idea of the Kinect as an Interface for controlling the xbox UI, but that seems a bit of a waste considering the only game I like the look of on it at the momment is the keep fit one (if only for the Tai Chi training).
BentAnat 30th July 2010, 13:24 Quote
Yes, GH:WT is possibly a bad example, as the whole package DOES actually offer replayability to the game, which the Kinect seem unlikely to do at this point.

The point is though, that this is (IMHO) targeted at the social multiplayer market more than the guy that does real serious gaming. As such, 130 Quid seems a reasonable price point. ESPECIALLY considering the price point of the competitive products.

As for whether or not it's actually gonna be worth it, that would depend entirely on what games are going to support it, and how.
No doubt there'll be a "flail like an idiot fitness" "game" soon after launch.
I have no doubt that some other games will support it in way cooler ways though. I can see it in boxing games, something like a dance-dance-revolution type of effect, a snowboarding/skating game, and a bucnh of others. It's got potential (for social gaming), but admittedly not that much for serious gaming. I doubt that it's gonna make playing Forza 3 the best experience you can have while dressed.
Bob1234 30th July 2010, 15:17 Quote
Quote:
Originally Posted by BentAnat
I have no doubt that some other games will support it in way cooler ways though.

Ooooh, a WW2 fighter plane game, where you hold your arms out like wings and run around the room like you once did as a child :D
kenco_uk 30th July 2010, 15:23 Quote
Quote:
Originally Posted by Nikumba
Also unless its changed, you can only have 3 player on PS Move as the PS3 can only handle 7 bluetooth devices, and since move is two separate controllers you can only get 3 pairs.

I'd imagine an update could probably cure this.
Kiytan 31st July 2010, 14:14 Quote
yes overall it works cheaper for 6 people, if only one person if playing for it. But like guitar hero (or the Wii) most people buy it for use in single player, then take over a controller to thier friends for multiplayer, which isn't really possible with the kinect (unless you are happy to shell out money to only have it some of the time)
Chocobollz 1st August 2010, 15:14 Quote
Quote:
Originally Posted by Unknownsock
So who has 6 people round all the time? :o

LOL That's exactly my thought too. And for a 1st time buyer, I would rather try it out first, buy 1 or 2 of the controller, then if it's good (and really add much to the experience) then *maybe* I would add another one. And like another posters have already said, why would I buy something designed for 6 people if I rarely (if not never!) will use it.

Oh and I hope someday you can use it in Street Fighter. just imagine how much fun would you get when you're doing those "flying spinning kick" like Ken/Chun Li does! (especially Chun Li! :D)
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