Sony's Shuhei Yoshida has revealed that the company is finally breaking even on PS3 hardware.
Sony's worldwide studio boss, Shuhei Yoshida has revealed that the company is finally starting to break even on the PlayStation 3 and that changes in hardware costs mean that individual consoles are no longer being sold at a loss.
Sony has long since been speculated to be
losing as much as $300 on each PlayStation 3 sold, with industry analysts suggesting that the console had only edged towards profitability in the last few months.
Speaking frankly to IGN, Yoshida confirmed as much and said that, while the PS3 hardware wasn't wildly profitable, it was now a bit more viable.
"
This year is the first time that we are able to cover the cost of the PlayStation 3," said Yoshida. "
We aren't making huge money from hardware, but we aren't bleeding like we used to."
The fact that the PS3 hardware was sold at a loss wasn't necessarily a huge problem; console makers traditionally make minimal return on consoles and see the largest profits from games and licensing fees. Still,
Sony has had a tougher time of it than it may have been used to, financially.
Yoshida also said that Sony would not be issuing PS3 price cuts this year.
"
When we bring the cost of hardware down, we are looking at opportunities to adjust prices if we believe that will increase demand At the moment, we are trying to catch up our production."
Let us know your thoughts in
the forums.
39 Comments
Discuss in the forums Replyhttp://www.playstationuniversity.com/ps3-software-sales-outstrip-xbox-360s-ps3-attach-rate-up-to-8-1-3807/
dribbleopinion, the Wii is still a console - so no, the PS3 did not sell the most software 2009.Also, I'd put the lower attach rate down to the general type of consumer the Wii is marketed to. They're casual, they don't buy a lot of games.
Number of mentions of "fanboy" in Mastorofpuppetz last post = four. Quadruple sized fanboy?
Yup those are so totally facts.... You don't happen to write for the daily wail do you? You seem to have the same dictionary.
Not really suitable for a ten year old as the games are limited in that age bracket..................BUT!
It would mean you get some quallity plug and play gaming time on it quite often yes?
;)
Fanman?
I also like turtles
Now, you're perfectly entitled to have your own opinion on which statistic is more important but please, don't try to tell us the Wii is not a console then turn around and say that it is.
That made me laugh out loud, not a fake LOL you get on most forums.
many reps given
Way to completely discredit yourself there.
Implying you aren't a kid.
One question........WTF is Soccer?
Out of all the consoles Wii is the one I play the most (still very little tho). I got Killzone 2 and GTA4 with the PS3 and played them for no more than 3hours each. Later picked up Dirt2 and Little big plannet but can't really be annoyed playing them after the first race/level in each. I havent touched the PS3 since march and my brother hasnt touched it in a month since he sends more time on facebook! The wii on the other hand has mario kart, wii sports resort and wii fit all of which I play far more often since my parents are happy to join in as is my GF. All my other gaming for me is done on PC. I can't get into PS3/360 since all games are released on PC. All exclusives like killzone2 are just painful to play with a controller which ruins the experience. The wii on the other hand allows my mum, aunt, young cousins all to play together and even beat me.
There are loads of games on the pc suitable for kids. Don't just look at the latest games, there's a whole library of games from yesteryear. I think point and click games like Broken Sword would suit a ten year old.
Yeah, I never thought of utilising older titles for her, thanks.:o I have a load of classics for dosbox, and these would probably be a very good way for her to get some gaming fun in.
LOL
Ignorance st its finest, I am willing to bet my quad core beast kicks yours in the nads. Who said I never had a gaming rig? I am a PC gamer first and foremost, but continue with the arrogant ignorance.
Pot? Black? Truth hurts.
That has to be the worst case of childish willy shaking I have ever seen yet on BT. Congrats Puppet, you are that numpty!!:D:D
Though mastor, you've got me confused now. It's understood that you don't like the Wii, got it. But just what are you trying to accomplish? You were promoting the PS3's sales earlier, but now you're saying you're a PC gamer first and foremost. It seems a little contradictory for a PC gamer to so vehemently slander any one console for being too casual and shovelware worthy when, compared to a PC, all consoles are inherently casual.
Really, a Wii is a PC gamer's dream. It's too underpowered to run any sort of cross-platform games developed PC side first, its controls are too proprietary to allow for cross-platform games developed Wii-side first to ever reach PC, and keeps all the cheap workout and learning games off the PC.
If you would be so kind as to show me any kind of favouritism in any of my posts as would indicate fanboyism on anything like the scale of idiocy your earlier and in fact your more recent post demonstrate i'll eat my linux box.....
You should stop now, your not going to hit gold if you keep digging that hole deeper, your just going to look more and more like a fanboy, you started out with your first post on this thread by flaming, you havent changed your tactic in subsequent posts, so just stop, we dont want to read anymore of the bile your spewing atm.
especially since it doesnt make sense
Oh no, please don't say that. Its making really fun reading :D