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APB to include audio ads

APB to include audio ads

Realtime Worlds has revealed that it will include audio ads from Voice Chat firm, Vivox.

Upcoming MMO APB, which stands for All Points Bulletin, is set to feature audio adverts according to a deal between developer Realtime Worlds and voice-chat firm, Vivox.

According to Toxico, a community officer for the official APB forums, the adverts will be played once every three hours whenever a player enters one of the game's many districts.

A press release sent out today reveals that Vivox will provide voice-chat functionality for APB. Vivox VOIP will be provided to all players for free but with ads, while a Vivox Premium option will remove the adverts at a cost. It's not be revealed how much the premium service will cost yet.

"You will receive a short audio ad once every three hours," an APB community officer told official forum goers. "HOWEVER ads will only be heard when first entering a district."

Check the step-by-step below to understand the VOIP ads as they've currently been explained to fans.

1) You start up the game and enter the social district.
2) You will hear a short audio ad.
3 You stay in social for 2 hours and then switch to an action district.
4) Upon entering the action district you will NOT hear an ad.
5) You play in the action district for 5 hours and do not hear any ads.
6) You exit the game.
7) You start up the game at a later time and enter a district.
8) You will hear a short audio ad.

APB will be financed by making users play for gametime, much like any other MMO, but it has chosen an unusual structure for doing so too. As was unveiled at the end of April, the initial APB code will cost $49.99/£34.99/€49.99 and will include 50 hours of gameplay in the 'action' districts, where players can compete in combat. After that you can buy an additional 20 hours of action gameplay for $6.99/£5.59/€6.29, or 30 days of unlimited action time for $9.99/£7.99/€8.99.

Time in the social districts, where players can chat and create new content with the various editors, is free for anyone who has bought the full game.

Let us know your thoughts in the forums.

32 Comments

Discuss in the forums Reply
MajorTom 24th June 2010, 18:40 Quote
Just in case the mediocre action wasn't enough to put you off.
NethLyn 24th June 2010, 19:14 Quote
I don't see a problem with this, given GTA has a loop of purely humorous ads which nobody complains about. It's more the fact that it's a MMO that's put me off, shame we didn't get a clone of the arcade game for those that don't want to use MAME and rip it off.
NuTech 24th June 2010, 19:17 Quote
Full retail box price
Ongoing fees
And in-game ads?

All this to play a multi-player shooter (with cool customisation) which they're pretending is a MMO?
FuzzyOne 24th June 2010, 19:20 Quote
lolz
DragunovHUN 24th June 2010, 19:21 Quote
In what i perceive to be the average gameplay session of an APB player this basically translates to 1 ad per day. And we get a pretty excellent VOIP system in return.

Nobody should QQ about this but i predict many will.
13eightyfour 24th June 2010, 19:22 Quote
Quote:
Originally Posted by NethLyn
I don't see a problem with this, given GTA has a loop of purely humorous ads which nobody complains about. It's more the fact that it's a MMO that's put me off, shame we didn't get a clone of the arcade game for those that don't want to use MAME and rip it off.

I think its the fact that rockstar wouldnt have received any income from the add in GTA, but this is a pay to play MMO, so why should ads be needed? maybe they're not expecting a big enough user base to make money?
cheeriokilla 24th June 2010, 20:13 Quote
I'd rather buy GTA 4 on Steam right now for 30$ including the new Liberty City Stories, or wait for em to go down on a special sale before july 4th than buy a PIMP MY RIDE and TOTAL MAKEOVER customization game that features shitty gameplay
CardJoe 24th June 2010, 20:19 Quote
Quote:
Originally Posted by NethLyn
purely humorous ads

Those are the key words there. The adverts in GTA aren't really adverts. They are entertainment. They are funny, non-profit and a feature that people actively look forward to.

Hell, I extracted the Vice City radio stations to my MP3 player once, ads and all.
ChaosDefinesOrder 24th June 2010, 20:32 Quote
Quote:
Originally Posted by CardJoe
Quote:
Originally Posted by NethLyn
purely humorous ads

Those are the key words there. The adverts in GTA aren't really adverts. They are entertainment. They are funny, non-profit and a feature that people actively look forward to.

Hell, I extracted the Vice City radio stations to my MP3 player once, ads and all.

The radio stations for GTA 3 on PC were just standard long MP3 files. Chatterbox was hilarious to just listen to regardless of situation!
borandi 24th June 2010, 20:35 Quote
I much prefer the pay for hours road for an MMO. The longest one I ever played was a good 100 hours, but spread over 12-14 months. Pay per hour would have been a lot cheaper :)
DragunovHUN 24th June 2010, 20:39 Quote
Quote:
Originally Posted by cheeriokilla
shitty gameplay

troll, have you even played APB? So far i have about 100 hours in the CB and PTW together, and i can hardly wait for it to go retail. Obviously it must be **** then.
FuzzyOne 24th June 2010, 20:49 Quote
Quote:
Originally Posted by DragunovHUN
troll, have you even played APB? So far i have about 100 hours in the CB and PTW together, and i can hardly wait for it to go retail. Obviously it must be **** then.

I have!, and yes its pretty **** ;)

But then again I'm not a MMO person and might have a slight bias.
Star*Dagger 24th June 2010, 20:52 Quote
And my prediction for the end of "Buy it once, play it forever" stands!

If you want ad free games they will be MMOs, stand alone games will most likely be episodic or have SOMETHING to bring money into the dev company.

What the negative nancys do not realize is that this is a GOOD thing, the devs need to be PAID to make ongoing content and patches.

PC Gaming is still one of the least expensive hobbies out there. For 800 pounds a year you can play quite well.

Enjoy!
ZERO <ibis> 24th June 2010, 21:27 Quote
While I think it is nice that they really are going you something free in exchange for the adds ie the voip there should also be an option for those who wish to save money and not have adds by not using the voip function and not hearing adds.
Tulatin 25th June 2010, 00:08 Quote
the initial APB code will cost $49.99/£34.99/€49.99 and will include 50 hours of gameplay in the 'action' districts, where players can compete in combat. After that you can buy an additional 20 hours of action gameplay for $6.99/£5.59/€6.29, or 30 days of unlimited action time for $9.99/£7.99/€8.99.

What the **** is this ****? In-game advertising, a certain amount of time you can play, AND a monthly sub? When you buy World of Warcraft, you get 30 days. I'm pretty sure heavy users could easily get through those 50 hours before a month is up.

In short, this feels like a scam. Take a look at EVE online. All you pay - all you EVER pay is the monthly sub; and that's if you don't make enough money. I've always taken the stance that if a game is going to actively advertise to me, it better be free to play. The only way I would accept ingame advertising is if it's laced into the ingame radio.
wiggles 25th June 2010, 00:30 Quote
Bit of a gamble this one
DragunovHUN 25th June 2010, 00:36 Quote
Quote:
Originally Posted by Tulatin
a certain amount of time you can play, AND a monthly sub?

It's either this or that, not both. You buy gameplay hours, or you pay the monthly sub.

...or you can sell your custom items in the marketplace and buy gameplay hours from those earnings.
Skiddywinks 25th June 2010, 00:45 Quote
Quote:
Originally Posted by Tulatin
the initial APB code will cost $49.99/£34.99/€49.99 and will include 50 hours of gameplay in the 'action' districts, where players can compete in combat. After that you can buy an additional 20 hours of action gameplay for $6.99/£5.59/€6.29, or 30 days of unlimited action time for $9.99/£7.99/€8.99.

What the **** is this ****? In-game advertising, a certain amount of time you can play, AND a monthly sub? When you buy World of Warcraft, you get 30 days. I'm pretty sure heavy users could easily get through those 50 hours before a month is up.

In short, this feels like a scam. Take a look at EVE online. All you pay - all you EVER pay is the monthly sub; and that's if you don't make enough money. I've always taken the stance that if a game is going to actively advertise to me, it better be free to play. The only way I would accept ingame advertising is if it's laced into the ingame radio.

I think you have miss understood. You get the choice between a monthly sub ( 30 days of unlimited action, however often you want to "buy" the option), or PAYG. It's just like with mobile phones. PAYG or contract. Not both.

Frankly, I think that they are really taking a stab at doing something different and potentially better. The option is still there for people who want to do 100 hours a month, but for those with less consistent free time, they can go the pre-paid route.

Having said that, I do have two issues, which could arguably be made in to one (namely price and value). I think when you pay the full price, you should get the month of unlimited if you hit the 50 hours of gameplay in that month. If you don't hit 50 hours of gameplay in the first month, you get whatever remaining hours left over as credit. This way, people who go balls deep from the beginning get a lot of value, but the people who don't have the time/lose interest/have pressing issues to attend to don't get the shaft.

Second, I think that the 20 hours pre-paid credit should be a lot cheaper. There is really little difference between the two payment options, which is likely to make people go for the monthly sub. If something like mentioned in the last paragraph happens (say, they have an accident meaning they can not play), well, they just lost a month of play, when the 20 hours pre-paid would still be credited to them had they gone that route. They need more differentiation.

EDIT:
Shame I don't actually like the game! But still, kudos for trying something different in terms of pricing.
Pieface 25th June 2010, 01:01 Quote
Please, don't call this an MMO. This is far from an MMO.
CardJoe 25th June 2010, 07:42 Quote
This reminds me of self-service check-outs. I hate those things.

If I'm going to do the work and suffer the inconvenience of packing my own GD shopping up on that tiny, awkward shelf/scale THEN GIVE ME A BLOODY DISCOUNT
rollo 25th June 2010, 09:40 Quote
Apb from playing the beta offers immense customisation, combat is a bit wierd


Final fantasy 14 beta is better
kylew 25th June 2010, 09:53 Quote
Quote:
Originally Posted by DragunovHUN
troll, have you even played APB? So far i have about 100 hours in the CB and PTW together, and i can hardly wait for it to go retail. Obviously it must be **** then.


You can't call some one a troll for not sharing your opinion on something.
DragunovHUN 25th June 2010, 11:03 Quote
Quote:
Originally Posted by kylew
You can't call some one a troll for not sharing your opinion on something.

That wasn't an opinion. "I don't like it" is not the same thing as "it's ****, period". Not even the same ballpark.

I don't like WoW but you don't see me going around calling it ****, because i know other people like it and therefore

1)the fact that other people enjoy it means it's not **** and
2)i don't want to annoy(troll) the people who do enjoy it.

I don't like soccer either but if i'd go out on the street after a match and say that it's **** i'd probably get lynched.
PQuiff 25th June 2010, 12:36 Quote
Hmmm t APB or EVE?

/me warms up the battleship and preps for lazery doom.

This pay system has Fail written all over it. its its a MMO, pay once a month and a free client. If its a pay game Pay for the client free to play-Battlefield. Not a ******* child of both..WTH!!!!!!
Hovis 25th June 2010, 17:40 Quote
The VOIP system in APB is amazing it has to be said. I mean personally, I turn it off because my crew is on Teamspeak or whatever, but as VOIP systems go it is brilliant. Basically how it works is that you can basically use VOIP to talk to anybody in earshot, which when you think about it is pretty good. Means that you actually have in game voice communications in a very dynamic way. For a lot of people it's going to be a really handy feature, specially in pick up groups, but for me playing it as a dedicated clan player it's not helping me any.

As for the payment model in general I think it's perfect for the game. There are so many subscription games I've played and cancelled subs for and been deterred from ever playing again due to the need to re-up a subscription fee. I don't want to have to pay eight quid just to look and see if a game improved. So because the game hours in APB are not on a clock if you don't like the game at first and you have hours left on it you can come back to it whenever. In my view that is much better value than a traditional MMO at launch. It does penalise people who get crazy embedded in the game for long spells when it comes out but even if those people burn through their fifty hours in record time, I mean they've still had fifty hours out of the game (just in the action zones) and that's not bad value on any new purchase (plus you can re-up to a traditional monthly payment). It's a pretty bold new system and people don't like change and complexity when it comes to paying for things, but I think it's about time the monthly payment model got a bit of a work over.
NuTech 25th June 2010, 17:45 Quote
Quote:
Originally Posted by Hovis
The VOIP system in APB is amazing it has to be said. I mean personally, I turn it off because my crew is on Teamspeak or whatever, but as VOIP systems go it is brilliant. Basically how it works is that you can basically use VOIP to talk to anybody in earshot, which when you think about it is pretty good. Means that you actually have in game voice communications in a very dynamic way. For a lot of people it's going to be a really handy feature, specially in pick up groups, but for me playing it as a dedicated clan player it's not helping me any.
:)

Proximity VOIP has been used in games for years, I'm pretty sure even Halo 2 had it.
jono51 25th June 2010, 18:57 Quote
Considering its already sub based, I cant see why they need ads in too. Maybe they're expecting a low user base? Put me off it for sure.
Jezcentral 28th June 2010, 09:30 Quote
It's a pity that, as soon as someone tries something new to raise money (they're a business, so why not?), they are immediately attacked as doomed to fail. let them try. Maybe the ads will be as funny as the GTA ads. We'll need to find out first.
DragunovHUN 28th June 2010, 09:52 Quote
Quote:
Originally Posted by PQuiff
Hmmm t APB or EVE?

/me warms up the battleship and preps for lazery doom.

This pay system has Fail written all over it. its its a MMO, pay once a month and a free client. If its a pay game Pay for the client free to play-Battlefield. Not a ******* child of both..WTH!!!!!!

But the EVE client costs money too?
bigsharn 28th June 2010, 11:28 Quote
Quote:
Originally Posted by CardJoe
Those are the key words there. The adverts in GTA aren't really adverts. They are entertainment. They are funny, non-profit and a feature that people actively look forward to.

Hell, I extracted the Vice City radio stations to my MP3 player once, ads and all.



There's nothing to say that the ads won't be humourous, knowing what Rockstar are like they'll (at least try to) convince the companies to do something that'll make the userbase laugh. I can't see the problem with the ads appearing in the game (hell, you get enough billboard ads in other games)

In honesty this doesn't look like my sort of fun anyway, but I can't see the ads putting me off.
Xtrafresh 28th June 2010, 19:25 Quote
Ok, a short ingame ad once every three hours, and clear payback in return (free voip system). That sounds good. Too bad they are ALSO charging the full monty for the box, AND have you pay either a monthly or an hourly fee.

It looks like they did a good job thinking of payment models for this game. Now if they would only have made some effort of making the game any fun to play, i could even give it a go. Oh well, more time to watch the netherlands play soccer matches i guess,
kingjohn 4th July 2010, 02:02 Quote
most games i play are for over 18 only so since kids carnt legally play these games might we see some XXXX HARDCORE PORN site up in lights or gamble all your cash at the casino or bookies adverts the losers .
as a cpc subi i recomend a cpc sub to everyone looking to keep the UK printing industry alive cause its british jobs and thats important for the economy and pentions and stuff . do it today
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