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THQ: Warhammer 40K MMO will be profitable

THQ: Warhammer 40K MMO will be profitable

THQ reckons that Warhammer will become profitable with anything close to one million subs.

THQ has spoken in a conference call about how successful it needs the new Warhammer 40K MMO to be, commenting that the project will start to pay off if it approaches a million subscribers.

Outlining plans for the project, THQ CEO Brian Farrell said that the publisher was investing a lot of money in the game and hopes that it will continue for up to seven years, according to Joystiq.

"Presuming that the MMO is successful, we could have a three-, five-, seven-year-long term revenue and profit driver with that very, very exciting brand," said Farrell.

To be successful though, Farrell says that Warhammer 40K Online doesn't need to read World of WarCraft levels of success. WoW may dominate the marketplace with almost 12 million players, but THQ would be happy to snare anywhere near 1 million paying subscribers.

"We don't need the kind of subscriber levels that people throw around, like a million subscribers, to make a lot of money on this title. If we get anywhere near this level, we'll be making a lot of money."

To put these figures into context, the last Warhammer MMO, EA's Warhammer Online, peaked at just 300,000 subscribers despite plenty of investment from EA and developer Mythic.

Do you plan on playing Warhammer 40K Online? Let us know your thoughts in the forums.

45 Comments

Discuss in the forums Reply
Krikkit 6th May 2010, 12:16 Quote
I reckon the appeal of 40k, for those of us that prefer fantasy titles with guns rather than magic armour, should bring in quite a lot of subscribers.
javaman 6th May 2010, 12:17 Quote
If its good and doesn't cost the price of a new game for a months subscription then I might play it. depends on if theres free trials /hint hint
MajorTom 6th May 2010, 12:18 Quote
I don't like paying monthly fees for games but the 40K universe is awesome. If it's implemented well enough and I get to create a space marine with a variety of chainswords and heavy bolters, I might give this a go.
mull 6th May 2010, 12:19 Quote
Only MMO I give a monkey's about. This IP has a lot of legs, it has players like me and a friend (big gamers, but not MMO players) excited. They better not muck it up!
sotu1 6th May 2010, 12:20 Quote
Do I plan on playing this? Yup. No bows, no elves, no piddly bows. Just hardcore steel and electricity and big ass daemons. Would love them to incorporate the Dawn of War style squad system, but hey, let them do what they want with this.

Also, has anyone noticed how disproportionate the body is in that picture?!
wormy 6th May 2010, 12:22 Quote
I agree. Lots of potential. I used to love GW stuff (though was always more into fantasy than sci-fi side). I hope they allow you to roll a Harlequin...and customise colours :)

Sotu, I agree, not a good picture lol The scale of body/armour is more dreadnought than terminator...unless the terminator models were always a bit under-scaled, in which case maybe this is, in fact, more the scale that the GW bods had in mind. If so, terminators would look extra impressive. Hark at me, getting all excited! lol
BentAnat 6th May 2010, 12:24 Quote
It all depends on the universe implementation.
I am no expert by any means, but if done well, the 40K universe can be awesome, and much more appealing than the WoW one to me personally.
Between that and the subscription price, whether or not there is gonna be a trial/demo and how many of my mates are playing, the decision will be made. But I am looking at this more closely than I ever did at WoW
dire_wolf 6th May 2010, 12:38 Quote
I can see this being awesome if it's done correctly, there's so much back story and lore they have to play with it could be an incredible game. WH online was crap imo, played it for a couple of months then jacked it in (really disappointed having watched the trailers, screenies for a while before the game came out), I can see myself playing WH40K for a long time. Imagine being dropped in from space from a gunship in the middle of an epic war for the control of a planet, having to face off wave after wave of relentless tyranid, or a squad skirmish inside a derelict space craft to recover an artifact. Yep, deffo interested in this but we'll see if they do it right or not come beta.
theflatworm 6th May 2010, 12:42 Quote
Quote:
Originally Posted by sotu1

Also, has anyone noticed how disproportionate the body is in that picture?!

Yeah, I was wondering if it's the Emperor or something, but he wouldn't be in ultramarine armour. Hey writer person, heads up on who that is? My geek curiousity is peaked...
Draksis 6th May 2010, 12:47 Quote
Quote:
Originally Posted by BentAnat
It all depends on the universe implementation.
I am no expert by any means, but if done well, the 40K universe can be awesome, and much more appealing than the WoW one to me personally.
Between that and the subscription price, whether or not there is gonna be a trial/demo and how many of my mates are playing, the decision will be made. But I am looking at this more closely than I ever did at WoW

Agreed, been looking for a change from WoW for awhile - so as long as they have done the environment properly and not bit off more they can chew in terms of gameplay and features, then i'm in.

Also if THQ doesn't ask for your credit card every 10 minutes for "Uber cool stuffs, only available to you in this special - but its ok, if you don't buy it, it's ok, your still cool.... :| "
as Blizzard have started to do.
Almightyrastus 6th May 2010, 12:48 Quote
Quote:
Originally Posted by theflatworm
Quote:
Originally Posted by sotu1

Also, has anyone noticed how disproportionate the body is in that picture?!

Yeah, I was wondering if it's the Emperor or something, but he wouldn't be in ultramarine armour. Hey writer person, heads up on who that is? My geek curiousity is peaked...

At a guess, Marneus Calgar, chapter master of the Ultra Marines
theflatworm 6th May 2010, 12:49 Quote
On reflection, maybe the guy in the picture is a Primarch?
theflatworm 6th May 2010, 12:52 Quote
Quote:
Originally Posted by Almightyrastus
Quote:
Originally Posted by theflatworm
Quote:
Originally Posted by sotu1

Also, has anyone noticed how disproportionate the body is in that picture?!

Yeah, I was wondering if it's the Emperor or something, but he wouldn't be in ultramarine armour. Hey writer person, heads up on who that is? My geek curiousity is peaked...

At a guess, Marneus Calgar, chapter master of the Ultra Marines

You're right. I looked it up, and that image is definately him.
Deadpunkdave 6th May 2010, 12:59 Quote
Quote:
Originally Posted by Almightyrastus
Quote:
Originally Posted by theflatworm
Quote:
Originally Posted by sotu1

Also, has anyone noticed how disproportionate the body is in that picture?!

Yeah, I was wondering if it's the Emperor or something, but he wouldn't be in ultramarine armour. Hey writer person, heads up on who that is? My geek curiousity is peaked...

At a guess, Marneus Calgar, chapter master of the Ultra Marines

Correct, tis Calgar
http://www.games-workshop.com/gws/content/article.jsp?catId=cat1491313&categoryId=1000012&section=&aId=2500035&_requestid=1286322

and inspect element on the picture/view page source.
Baz 6th May 2010, 13:06 Quote
/troll Ultra Marines suck /troll

This is the only MMO I really give a monkeys about. Massive, massive, huge, mega potential. Please don't cock this up THQ, it could make you one of the biggest publishers in the world!

My money is on a squad based MMO rather than solo characters, as in Dawn of War, but with you controlling the squad. For example, you spec your space marine squad for heavy bolters, or melee, etc.
antiHero 6th May 2010, 13:15 Quote
Been playing 40k DaW 2 like crazy in the past weeks and like it more and more by the minute. A good MMO from the same universe could be very addictive
Blademrk 6th May 2010, 13:31 Quote
Could be good, usually have no interest in MMO's (Guild Wars being the exception, no monthly fees for the Cheesecake).
Molajoku 6th May 2010, 13:34 Quote
A friend gave me Dawn of War 2 for my birthday. I couldn't put it down. DoW 2: Chaos Rising is amazing! These games have thrown me back into the 40k games like you wouldn't believe.
Pick up the books from amazon if you get a chance and have a read through some of the lore: http://wh40k.lexicanum.com/wiki/Main_Page

Really looking forward to these releases as well as the MMO:

Ultramarines Movie: www.ultramarinesthemovie.com

Warhammer 40,000: Space Marine: www.spacemarine.com
Unknownsock 6th May 2010, 13:45 Quote
Ha never even heard of this.
Although its defintely worth a look.

Pity about warhammer, in its early levels with alot of players, especially when the trial launched, it was amazing. Although seemed to slacken off abit later. Didnt see the endgame.
rollo 6th May 2010, 13:49 Quote
Depends on how this works out and how they balance it

as each class has a str and weakness ingame on daw chaos
Bloody_Pete 6th May 2010, 13:56 Quote
Quote:
Originally Posted by Almightyrastus
Quote:
Originally Posted by theflatworm
Quote:
Originally Posted by sotu1

Also, has anyone noticed how disproportionate the body is in that picture?!

Yeah, I was wondering if it's the Emperor or something, but he wouldn't be in ultramarine armour. Hey writer person, heads up on who that is? My geek curiousity is peaked...

At a guess, Marneus Calgar, chapter master of the Ultra Marines

You are correct :) I love the 40K universe, I've read nearly all the novels, and I just hope the use some of Dan Abnett's work in their script writing...
Instagib 6th May 2010, 13:58 Quote
I hope to god THQ don't mess this up. The 40k universe is so rich and vibrant. It would be a crime to not do it justice. I've made a point never to play a MMO, but this could be the one that turns me into a liar.
Grimloon 6th May 2010, 14:24 Quote
Quote:
Originally Posted by Bloody_Pete
I just hope the use some of Dan Abnett's work in their script writing...

+1 for this and being able to play as Imperial Guard. The combination would be fantastic!
vampalan 6th May 2010, 14:29 Quote
OMG 40K MMO! where do I sign up?

Edit: I have quit WoW, too much griding and didnt feel fun any more, and I want to have a life.

Fallen Earth got me bored too quickly, too much non action.

EA's Warhammer online didnt float my boat, it was like WoW with different graphics, also felt unfinished/rushed.
Pete J 6th May 2010, 14:32 Quote
I hate myself for being such a geek but I think I could get into this if done well. I don't like WoW because it is 'oldenday', I'm more of a sci fi guy. Of course, we'll have to see about the community that springs up around it (i.e. snotty little 12 year olds)...
leveller 6th May 2010, 14:40 Quote
This 40K MMO could be the one that keeps my interest. I live in hope.
-VK- 6th May 2010, 14:57 Quote
Uhoh...MMO addiction warning kicking in.

Pleasepleasepleasepleasepleaseplease let me make an Inquisitor. :o
Bufo802 6th May 2010, 15:20 Quote
Used to play warhammer and an mmo based on the inquisitor version of the game would probably work quite well.
Phalanx 6th May 2010, 15:30 Quote
Quote:
Originally Posted by sotu1
Also, has anyone noticed how disproportionate the body is in that picture?!
That's because he isn't wearing standard armour. He carries the Gauntlets of Ultramar, which are a pair of powerfists with mounted bolters. The normal handwear for a space marine is much smaller :)
StoneyMahoney 6th May 2010, 15:30 Quote
Planetside with other races? Could it be true?
dr-strangelove 6th May 2010, 15:45 Quote
Do I think I will play it: yes. Do I think it will replace WoW for me: no.
Phalanx 6th May 2010, 15:45 Quote
God I loved Planetside. That is, until they released that stupid expansion pack, then it went downhill quicker than driving your Sunderer off the side of the continent map! Ah, the memories...
Arj12 6th May 2010, 15:48 Quote
The problem with these games is that they always seem to charge a lot of money for the games. Eg, for WOW you buy the game discs with a month subscription but then you have to pay £8ish every month! If it is cheaper then WOW I can see the uptake being very good!
kornedbeefy 6th May 2010, 17:51 Quote
Eh, not getting excited after Warhammer Online and Aion didn't impress. I'm now putting most of my hopes in the upcoming Star Wars MMO from Bioware. Actually I hope they all fail so I can work on the massive backlog of games I have'nt played yet because of BF1942 then WoW. Many of them AA titles.
DriftCarl 6th May 2010, 18:29 Quote
I would have liked to have a go at WH40K but the new star wars MMO is far more appealing to me. the starwars universe is so huge that anything could happen in it. I did love SWG which was my first MMO and then SOE went and buggered it up and i moved onto WoW.
if there is a free trial I will give it a go, but generally people only have the time to invest in 1 MMO. and for me, that will be SWTOR.
Sloth 6th May 2010, 18:36 Quote
If Tyranids are a playable race I will buy this as soon as pre-orders are out.

If not, I will at least try the trial :D

That is assuming I'm not too busy playing Mortal Online and FFXIV.
Star*Dagger 6th May 2010, 18:39 Quote
I would play this. And people need to stop crying about a monthly fee, if 15 euros a month is too much for you, it is time to resign from PC Gaming.
rollo 6th May 2010, 20:44 Quote
lol korned im like that

the list of titles i have backlogged is huge

probably 100 + games on steam on alone

why do people moan about £8 a month what is that loose change? i spend more on lunch on a daily baises whilst at work than i spend on wow a month

Even people i know who are unemployed can afford the £8 a month
CowBlazed 6th May 2010, 21:13 Quote
Cause its not worth $15 a month to grind NPCs with real players running around. That's on top of the $60 you payed for the game and each of the expansions.

Untill an MMO can actually provide something worth the $15 a month or lower the sub price, not worth it IMO.

I'll take my $180 I'd be asked to pay for a year of subs and buy a few real games with free multiplayer.
ripmax 6th May 2010, 21:19 Quote
As long as it's a dam good MMO and you can play as Tau i'm in.
Otis1337 6th May 2010, 22:14 Quote
FOR THE EMPEROR!!!!
cant wait for this! love WH40K
Star*Dagger 6th May 2010, 23:12 Quote
Most decent FPS's require that you rent a dedi to serve it on, hence not free.
The days of "buy a copy at your local computer store and thats it", is over.
First off you will most likely buying it digitally, secondly, most games these days will release expansion, be episodic, or have some sort of monthly fee (esp for MMO genre). You can pay for an entire years worth of gaming with the equivalent of one good night out on the town. Breathe deep and enjoy the hobby.

S*D
13eightyfour 6th May 2010, 23:26 Quote
I hope its not just marines that are playable, i want to be a genestealer goddamit!
liratheal 8th May 2010, 09:12 Quote
I'd try it at the very least.
Rkiver 8th May 2010, 09:26 Quote
The reason Warhammer Age of Reckoning did so badly is mainly down to an idiot called Mark Jacobs. He cost a lot of us our jobs.

Since Jacobs has NOTHING to do with Warhammer 40k and THQ, I remain cautiously optimistic.
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