EA is planning to roll out a new system of paid-for demos before game releases, claim sources.
Electronic Arts is planning on rolling out a new system of paid-for demos that will be available before the full game, according to analyst Michael Pachter. EA has since confirmed it is considering similar strategies, but that it will not charge for demos specifically.
Pachter claims that his information came from Visceral Studios (they of
Dante's Inferno) boss Nick Earl, who revealed that a new strategy of pre-release DLC was being planned.
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Mr. Earl revealed a strategy to release premium downloadable content (PDLC) as a product for sale prior to the release of a packaged product," Pachter said, according to Shacknews.
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The PDLC [premium downloadable content] would be sold for $10 or $15 through Xbox Live and PlayStation Network, and would essentially be a very long game demo, along the lines of 2009's Battlefield 1943. A full-blown packaged game would follow shortly after the release of the PDLC, bearing a full retail price.
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Mr. Earl believes that the release of the PDLC first limits the risk of completing and marketing the full packaged version, and serves as a low-cost marketing tool," he added.
EA has since issued a statement saying that it is "
number of projects for delivering premium content to consumers before, during, and after the launch of a packaged-goods version of the game," according to
Kotaku.
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None of the proposals...call for charging consumers for traditionally free game demos," the company clarified, though it's worth pointing out that Pachter
did say the idea would call for longer and more feature-complete designs than a traditional demo.
Let us know your thoughts in
the forums.
53 Comments
Discuss in the forums ReplyDemo's are free so you'll try them and then buy the game if you like it. Making people pay will reduce the number of people trying the demo and therefore less people will buy the game.
EA really do live on a different planet when it comes to keeping people happy. First SecuROM, now this.
Well, I most certainly will not be buying, thank you very much.
They plan to "extort" money from console players now. But I think it's only matter of time before they'll apply this for PC players too.
or a fiver for the first 3 levels of AVP
or a tenner for one month on the multiplayer of BFBC2
i may consider that as £30 for a game that is getting mixed reviews / im not sure whether i would enjoy is a little too much
This really takes the biscuit. Come on EA, your reputation is already that of an evil, soulless corporation. You don't need to continually hammer it home every week with some new dastardly act!
i have bought supreme commander , WiC , Stalker, Fear2 to name a few if i could have bought a £5 - £10 cut down version i may have saved £100.
hell who would have bought hellgate london after trialling the multiplayer for a week
But, say you paid £10 for a long demo with multiplayer features which was then subtracted from the full game price if you choose to buy it. Now that could be interesting as customers would feel like they have some type of buyer protection as well as value for their money.
The stupid ones are those morons driving the market who *will* buy into this.
By coming out and stating they intend to charge a fee for a demo, it must mean that EA have nothing but dross to release for the foreseable future. They are cashing in now as they realistically feel they are going to be making losses on future game releases.
Would you still be interested if they discounted the full version by the cost of the demo you have already paid for? Personally, no.
Oh, and read this line in the article; "None of the proposals...call for charging consumers for traditionally free game demos." You'd be getting *extra* content for your hard-earned wadge, not paying for something you already get for free.
In all honesty, a Demo being chargeable is silly. But then, I haven't played a single Demo since Forza 2 - so I'm really not too worried.
As for pre-release DLC that's paid for - that's really a bit like charging you for 0-day fixes... and it's bound to fall down somewhere along the line...
Think DLC not working with the game, etc.
Based on the responses here, 100% of people are against this idea. Sadly, they'll likely make a lot of money out of this, and soon every publisher will be following suit. I'm going to go out on a limb and suggest Activision as the next company to try something similar...
For example, say a game like Crysis comes out and they produce a "demo" that details the events leading up to the main event. Basically, something substantial that allows you to do the easy "training" level and leaves you thinking "wow, I want the real game now", but not so integral to the plot that you can't miss it out entirely.
Think about the last but one series of 24, which had a feature length "prelude". People bought that on DVD before watching the full 24 episodes.
And as a previous person said, Gran turismo prologue's have been around a while.
Having said that, it could always start like this, then greedy suits will dilute it more and more until you really are getting only a free demo. That would suck.
There are only two ways I would submit to something like this - both mentioned above in various places:
1) If the content is not part of the full game and so adds to the story, rather than simply being the first few levels, or
2) If the price you paid for the content was subtracted when you decide to buy the full game (although this mechanism would lock you into buying direct, rather than from knock-down price merchants like Amazon, so I can't see this one working)
Either way it would still have to get good reviews for me to buy it - whereas with traditional demos I'm happy to download and try for free and it _might_ get me hooked on the game
*sigh*
Ubisofts online DRM requirement obviously caught them on the hop and they needed to pull an idea this stupid out of the bag in order to stay "Most stupid/evil corporation in gaming 2010".
It's only March folks, stay tuned, we've got a lot of stupidity still ahead of us!
Coming soon, Ubisoft increase the price of all games older than a year, to cut down on that second hand market, and to increase sales of this years games. EA respond by actually killing a kitten for every copy of Dante's Inferno sold.
Fortunately no kittens were harmed.
I might actually buy a "very long demo" if it truly was additional content on top of a full fledged game, but seeing fiascos like Bioshock 2's DLC I find it hard to be sure. Who's to say they won't make a full game, then cut out the first two levels and call them "PDLC"? What's more, nothing's stopping them from making level 1 a free beta so all you really pay for is level 2. You have no way of knowing what's additional and what's just content ripped from the real game until it's actually released, at which point a prologue is useless. It has great potential, but far greater risks.
Of course, like you and others mentioned, the Gran Turismo prologues are a nifty little thing. Or if Valve did this it might turn out quite well, for example it would work well with Half-Life 3 (if there was one). I'd immediately buy a smaller teaser/prologue for that series because it's based around a strong story and is from a trusted developer.
Too true man. Seems as though Gamers no longer run the big game company's. Used to be they made games because it was something they loved doing..but now they are being run by suits who don't give two shits about us or the industry. They just want our money. It's almost as though the gaming industry has become a giant strip mine.
We are consistently being spoon fed re-hashed, unoriginal and unfinished games. And then they insult us with DRM, Locked data, and DLC which isn't up to the standard of the modding community. And now they want us to PAY for demo's?!
Charging for demos on the PC is like putting a collection box next to an unwatched local attractions pamphlet rack and telling people they need to pay £3 for each one.
As someone who never has as much time to plY as the cost of my pc and it's games deserve, smaller cheaper games sounds good to me
The continuing trend of BAD PC games in the last 3 or so years had made me use the following attitude, i consider torrenting as "demos" , you try it... play a bit, and if you like it you buy it...
I never did like the demo games they made, i don't think i ever installed one?
But then again, opinion of this are in contrast when you ask someone in US or someone where i live.
Check out the article here, then maybe you'll think a bit differently.
http://www.kombo.com/article.php?artid=14320
Music
buy a single for 5-10 bucks or the whole album for 10-20
I think it's like that. Imagine a really hot in demand game, like halo 3, MW2 etc. If you could buy a rather complete multiplayer (say like maybe half as many maps or what not) a month before the game came out for $15, how many would jump all over that? Also work in epic story telling games if you release a short "pre-lude" or back story campaign before the game came out to get people worked up about the story.
I'm not saying I would buy into this model but it could give die hard fans something to play, and let people try games without a $60 commitment especially if the full price game was discounted against that purchase.
In a way it's a brillant idea, those die hard gamers out there who must be the first to play the game will lap it up. Sure they will moan and complain publicly but as soon as it's available they will buy it. (Don't belive me look at MW2, the number of people saying they would not buy it, joining the steam group "I will not buy it" and then go and buy it anways). To entice them further the game could have a levelling system where you can carry your level on with the full release, or a few extra skins / items for the full release. ;)
So now the development of a game will be.. Fully develop the game.. Rip out 80% of the content for the "pre-version", replace 60% of the content for the "release version" then put the final 20% out as a DLC pack months later . Brillant money making scheme...
Mind you, I don't play demos very often.
Thanks for that link. This may work, it may not. We shall have to wait and see. I'll reserve judgment...for now.
They are charging for stuff which used to be free, and no amounr of pretty wording is going to change that. There is a reason why demoes and betas used to be free: they helped the developer, both in terms of marketing and in terms of QA. Now, some wisecrack in a boardroom has figured they should charge us for helping them. Greedy pigs.
I am not about to spend money to decide... if I want to spend more money.
I won't even buy a game anymore that doesn't have a demo because I've ended up with crap I didn't care for...
Paid demos? No sales here.
And that guy above using the music industry as an example of a good business model; would that be the same industry that uses legislation and strong-arm law suits to FORCE their customers to purchase their products? I really hope you were being ironic...
The games industry complains about piracy ruining the scene, yet they do increasingly dickish moves like this and wonder why people are pissed off enough to steal their product. Just like everything else the only ones to suffer are the honest paying customers, this won't affect pirates in the least.