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UK trade group says piracy not a big issue

UK trade group says piracy not a big issue

UK games trade group TIGA has polled its members on attitudes to piracy - and the results are surprising.

TIGA, the trade association representing the UK games industry, has polled its members on attitudes to piracy and whether or not it might threaten the industry as a whole and the results make for quite an interesting read.

According to GamesIndustry.biz, 90 percent of TIGA members in the UK recognised piracy as a growing problem, but only 10 percent said that it was significant threat to the continued vitality of the industry.

Even more shocking was the fact that a 60 percent majority of the UK games industry does not believe piracy is something that represents a serious problem for developers and publishers.

Confronting the controversial issue of whether the games industry should seek government support and intervention in attacking pirates directly, the results came out as a tie - 50/50.

The results don't seem to be a one off either and match up nicely with a similar report in September.

"Developers are not complacent in dealing with this problem and are mostly seeking to find solutions for themselves rather than simply relying on the government to solve the problem of piracy." said TIGA CEO Richard Wilson.

Let us know your thoughts in the forums.

22 Comments

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kylew 11th November 2009, 12:36 Quote
It's been obvious for a long time now that the only reason they're complaining about piracy is out of greed.

They're seeing the figures and associating a monetary figure to it.

If they want people to buy their games, then make better games and price them better (I'm looking at you MW2).

If piracy was impossible, I'd still bet that sales figures would remain similar to what they currently are now.
DXR_13KE 11th November 2009, 12:46 Quote
Quote:
Originally Posted by kylew
It's been obvious for a long time now that the only reason they're complaining about piracy is out of greed.

They're seeing the figures and associating a monetary figure to it.

If they want people to buy their games, then make better games and price them better (I'm looking at you MW2).

If piracy was impossible, I'd still bet that sales figures would remain similar to what they currently are now.

Money is not that elastic...
alantwelve 11th November 2009, 13:36 Quote
It'll be interesting to see how much coverage this story gets in the mainstream press. My guess would be around no coverage, but we'll see.
sear 11th November 2009, 14:23 Quote
Quote:
Originally Posted by kylew
It's been obvious for a long time now that the only reason they're complaining about piracy is out of greed.

They're seeing the figures and associating a monetary figure to it.

If they want people to buy their games, then make better games and price them better (I'm looking at you MW2).

If piracy was impossible, I'd still bet that sales figures would remain similar to what they currently are now.
Yeah, greed, because in an age where triple-A products have to sell at least a million or two copies to be successful, sales just don't matter.
alantwelve 11th November 2009, 14:29 Quote
Quote:
Originally Posted by sear
Yeah, greed, because in an age where triple-A products have to sell at least a million or two copies to be successful, sales just don't matter.

If the market isn't there to sell a million or two copies of a product, triple-A or not, then you're simply not going to sell a million or two copies. It would be interesting to know what impact piracy genuinely has on sales of such products, but I won't hold my breath for any honest assessment.
roshan 11th November 2009, 15:35 Quote
hey
i say something like this.
piracy makes some games popular than ever..
then sequel to that game may be known by so many. and they will look forward for its appearance .
so it will be a most anticipated game for so many ppl..so sales also rise.
consider a cod game like modern warfare .how much pirated copies r there for cod game?
i say millions.
so it is well known game.so sequel to that will also be sold because of the pirated original ..fist game they get a pirated copy..second game they might get a legal copy..that also can happen....
Combinho 11th November 2009, 16:33 Quote
I think piracy is an issue, and nothing infuriates me more than the attitude of pirate; but I can see their point about over-priced and shoddy products. However, that is no excuse, vote with your wallet, not by breaking the law.

On the other hand, piracy is used too often as a scapegoat for poor sales by publishers (and occasionally developers). It is good that TIGA is speaking out against this poor excuse. Developers, should stop complaining and make better games, rather than wasting their time complaining about pirates.
LeMaltor 11th November 2009, 17:10 Quote
Quote:
Originally Posted by DXR_13KE
Quote:
Originally Posted by kylew
It's been obvious for a long time now that the only reason they're complaining about piracy is out of greed.

They're seeing the figures and associating a monetary figure to it.

If they want people to buy their games, then make better games and price them better (I'm looking at you MW2).

If piracy was impossible, I'd still bet that sales figures would remain similar to what they currently are now.

Money is not that elastic...

I'm sure we could stick the queens head on some large rubber bands.
SMIFFYDUDE 11th November 2009, 17:11 Quote
Quote:
Originally Posted by roshan
hey
i say something like this.
piracy makes some games popular than ever..
then sequel to that game may be known by so many. and they will look forward for its appearance .
so it will be a most anticipated game for so many ppl..so sales also rise.
consider a cod game like modern warfare .how much pirated copies r there for cod game?
i say millions.
so it is well known game.so sequel to that will also be sold because of the pirated original ..fist game they get a pirated copy..second game they might get a legal copy..that also can happen....

People who pirated the first game will likely pirate the second game too. And hardly any pirate will buy a legal copy once they have a pirated one, to think they will is naive.
Quote:
Originally Posted by Combinho
I think piracy is an issue, and nothing infuriates me more than the attitude of pirate; but I can see their point about over-priced and shoddy products. However, that is no excuse, vote with your wallet, not by breaking the law.

On the other hand, piracy is used too often as a scapegoat for poor sales by publishers (and occasionally developers). It is good that TIGA is speaking out against this poor excuse. Developers, should stop complaining and make better games, rather than wasting their time complaining about pirates.

Agreed.
thehippoz 11th November 2009, 17:24 Quote
I have to disagree smiffy.. noticed some people do feel guilty (or like) and purchase the product after downloading it.. then you have the letters sent out to cease downloading movies/music.. that can be enough to push people onto the legal side

people who pirate everything probably wouldn't buy anyways.. think that's what they are realizing
Sleepstreamer 11th November 2009, 18:14 Quote
To me, pirating games is all "try before you buy", which to me is perfectly fine.
Natima 11th November 2009, 18:41 Quote
I literally would have bought MW2 on Steam today... IF it was under £30.
Unfortunatly, It wasn't... So I have to steal it.

I think Steam's data regarding numbers of copies sold during their discount periods goes to show, if developers want to stunt piracy, price your games better, and make better games. Then.... Utilize platforms like steam.
Bursar 11th November 2009, 21:41 Quote
Quote:
Originally Posted by Natima
I literally would have bought MW2 on Steam today... IF it was under £30.
Unfortunatly, It wasn't... So I have to steal it.
Waiting a little until either a) you have more money to buy it or b) the price is reduced, is so far beyond any reasonable steps to take that you have to pirate it?
Natima 11th November 2009, 22:26 Quote
No... I still may buy it when I have the dough. But I would have never taken the step to do so had it been cheaper at launch, and had not been potentially gimped on the PC.
heavyglow 11th November 2009, 22:51 Quote
that's because pirates dont buy games. people who pirate games never intend to or cant afford to buy games. i think only a very small number of people will use piracy as try-before-you-buy kind of thing
Ross1 11th November 2009, 23:39 Quote
i downloaded dragon age, played it, was impressed so I bought it ;) although i still think its a bit galling to expect people to pay for dlc literally upon release.

i will probably download MW2, but i know im never going to buy that. their attitude to the pc version made that decision for me a while back.
SMIFFYDUDE 12th November 2009, 00:11 Quote
I don't like what IW have done of late but thats still not an excuse to steal their work.
kylew 12th November 2009, 01:23 Quote
Quote:
Originally Posted by SMIFFYDUDE
I don't like what IW have done of late but thats still not an excuse to steal their work.

Cool, just as well that it's not theft then isn't it?
InSanCen 12th November 2009, 07:32 Quote
For once I am going to chip in on the issue.

Although I do download software (Not just games), it is on a "trial" basis. If the software has a *fully functional* time demo, then I get that. If it doesn't, I get a Pirated version. In *all* cases, if the software has been of use to me (Or I like the game), then I buy it. If not, It doesn't stay installed. I have no time or inclination to keep half-baked software on my PC, let alone pay for it.

Recent purchases influenced by Pirated software include CS4 (Yes, I paid full retail, albeit at the upgrae price, as I owned CS2 beforehand, and That was bought off the back of a pirated version too). Gameswise, I don't play much, but Bejewled for the missus, a few of the NFS series for me. All "trialled" with Pirated downloads. As a rough estimate, in the last 5 years (The time I have had access to a connection that actually let's me download anything), I would say that I have shelled out about 5K that I would NOT have parted with otherwise).

So, anyone saying that people who download pirated software don't buy it afterwards, can GTFO and stop using Carte Blanche statements. I know a lot of friends that work this way too.

Yes, it is that simple.
livesabitch 13th November 2009, 02:09 Quote
Quote:
Originally Posted by InSanCen
For once I am going to chip in on the issue.

Although I do download software (Not just games), it is on a "trial" basis. If the software has a *fully functional* time demo, then I get that. If it doesn't, I get a Pirated version. In *all* cases, if the software has been of use to me (Or I like the game), then I buy it. If not, It doesn't stay installed. I have no time or inclination to keep half-baked software on my PC, let alone pay for it.

Recent purchases influenced by Pirated software include CS4 (Yes, I paid full retail, albeit at the upgrae price, as I owned CS2 beforehand, and That was bought off the back of a pirated version too). Gameswise, I don't play much, but Bejewled for the missus, a few of the NFS series for me. All "trialled" with Pirated downloads. As a rough estimate, in the last 5 years (The time I have had access to a connection that actually let's me download anything), I would say that I have shelled out about 5K that I would NOT have parted with otherwise).

So, anyone saying that people who download pirated software don't buy it afterwards, can GTFO and stop using Carte Blanche statements. I know a lot of friends that work this way too.

Yes, it is that simple.


totaly agree! im the same but not really with the games! more software sides of things! if i like it i will then buy it if not then it goes! as you have said its as simple as that!
Psytek 13th November 2009, 08:16 Quote
As always, the issue boils down to one simple truth: piracy does not equal lost sales... people who pirate were not guaranteed to buy the product if they were not able to get it for free.

I try all sorts of shitty games that would cost full retail, most I play for under 30 minutes, and I'm glad I didn't pay for them. I also spend at least £2-300 a year on games and game related stuff (pc upgrades, dlc, console accessories).
Paulg1971 13th November 2009, 11:16 Quote
It is very rare that a buy a game when it first comes out, I wait until they drop in price to about £15-20. I never pirate games.I think a lot of people would buy games if they were cheaper when they first come out but I suppose developers want the hard cash straight away, but would they get more sales if they were cheaper and would the price difference and more sales equal up, maybe one of the big developers should try this and see if lower price = more sales
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