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Declining interest in music games set to continue

Declining interest in music games set to continue

Declining interest in music games is set to continue, warn analysts who point to DJ Hero as an early casualty.

Analysts from Cowan and Company are claiming that the declining interest in music games, which was evidenced earlier this year by the poor September performance of key Activision and EA titles, may well continue into the future.

The main reason for the slowing sales is the high price of equipment-heavy games, said Cowan and Company's Doug Creutz in a comment to GI.biz, as well as the fading buzz over the Guitar Hero franchise.

Activision's new deck-based music game, DJ Hero, is set to be an early casualty according to Creutz, who says that demand for the title is well below expectations and that the title may struggle to even be a modest success.

"On DJ Hero, despite some recent positive comments from company management about pre-orders, we remain very cautious about the title's prospects at launch," said Creutz.

"A survey of online retailers indicates a demand profile that is well below what we would have expected to see just a few days before launch for a title that was destined to be a big (or even modest) success."

Creutz has since slashed expected sales for DJ Hero by more than one million customers in the fourth quarter, bringing full year sales down from an ambitious 2.5 million to just 950,000. Ouch!

"We probably underestimated the extent to which the 2007-08 peak in Guitar Hero unit sales was driven by the extreme amount of buzz around the product,” offered Creutz. “In retrospect Guitar Hero III likely attracted a lot of one-time buyers (that have not returned for subsequent franchise instalments) due to its 'it-game' status at the time."

Let us know your thoughts in the forums.

30 Comments

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Mankz 26th October 2009, 12:33 Quote
Guitar Hero 3 was definately the high poibt...
Da_Rude_Baboon 26th October 2009, 12:35 Quote
I'm quite interested in DJ hero but the track choice is just really weird, its mostly R&B and rock and not electronic/dance like i was expecting.
Paradigm Shifter 26th October 2009, 12:36 Quote
Hopefully, some of those people drawn in by Guitar Hero have actually gone and bought a proper one, in an attempt to learn how to play an instrument rather than a lump of plastic attached to a console. :)
BLC 26th October 2009, 12:41 Quote
I have to confess; as fun as it is, I have completely lost interest in the Guitar Hero and Rock Band games. I'm glad that I never shelled out on an instrument pack now. The games are great fun, especially with a group of people, but there's only so much twiddling of plastic guitars & drum kits that I can stomach.

I'd much rather sit down and listen to the album than fail to play some freakishly complex button sequence - Jordan by Buckethead sounds much better when you're not failing it miserably on GHII!
logan'srun 26th October 2009, 12:52 Quote
did they really expect this to sell that well? How many pundits are gonna shell out for a turntable to 'scratch' on in time to music? Puhhlease
liratheal 26th October 2009, 12:56 Quote
Did they consider, perhaps, that it's because it's bloody terrible?
Rkiver 26th October 2009, 13:01 Quote
DJ Hero as an idea was complete and utter fail. Rock Band and Guitar Hero 3/World Tour were when it was at it's best. You could sing, hit drums, or flail on a plastic guitarish thing.

DJ hero....turntable, utter fail. At least Rock Band and Guitar Hero had some good tracks.
wiak 26th October 2009, 13:06 Quote
is this anything new?
have they forgotten the saying "out with the old, in with the new" ? doo'h
Bursar 26th October 2009, 13:07 Quote
I'm pretty sure that the turntables won't be compatibile with that other DJ game that's coming out. I suspect people who are interested may just wait to see which game is better before dropping the cash.

I'm pretty happy with Rock Band 2, and as long as they keep making the tracks in the various Lego games exportable to play in the main game, then I'll keep buying them :)
infi 26th October 2009, 13:09 Quote
maybe now there will be some innovations in games again... maybe ._.
WildThing 26th October 2009, 14:00 Quote
Quote:
Originally Posted by Paradigm Shifter
Hopefully, some of those people drawn in by Guitar Hero have actually gone and bought a proper one, in an attempt to learn how to play an instrument rather than a lump of plastic attached to a console. :)

QFT!

+rep
yakyb 26th October 2009, 14:11 Quote
have you not seen south park^
Matticus 26th October 2009, 14:17 Quote
Every time I read a bit of news about games, I get my face and my palm primed to meet.

Every time something doesn't go their way it's "oh well this type of game is ruining this, or people pirating are ruining this, or the decline in this type of game is down to the giant squid being particularly active this year" I just scream at my monitor "Make ****ing better games and people will ****ing buy them, its not ****ing rocket ****ing sci-****ing-e-****ing-nce!!!!!!!"
Elton 26th October 2009, 14:33 Quote
I would care, if they didn't already rake in a ton and half of cash..

And made SC and MW2 like what it's going to be.
tk421 26th October 2009, 14:40 Quote
that's kinda odd ... somehow i keep finding myself drawn back to audiosurf, over and over ...

as for all the **** hero games ... meh. i got a real guitar with actual strings. i know a chord or 300. even got one of them things with 2 less strings and no frets.

i wouldnt mind having one of them drum thingies to teach my daughter on, but i can pick up a usb cheapie from tha intarwebs for a twenty ... so once again, meh.
BLC 26th October 2009, 15:01 Quote
Quote:
Originally Posted by tk421
that's kinda odd ... somehow i keep finding myself drawn back to audiosurf, over and over ...

That game has been quite possibly my best purchase on Steam to date. For the amount of play time I've had out of it, the £6 I paid really does seem like nothing at all.

Even after nearly 6 months, the appeal has not diminished - every now and then I find myself listening to a particular track and thinking: "this would be brilliant in Audiosurf!"
metarinka 26th October 2009, 15:37 Quote
DJ hero just isn't that good, and doesn't even really capture the "spirit" of DJ'ing or even emulate any of the activities. you press 3 buttons, shift a fader and do baby scratches... that's it.

It's a shame I was hoping it would be a good little midi controller (or hackable into one) so that I could use it in my DJayin gigs for some laughs.
HandMadeAndroid 26th October 2009, 15:55 Quote
Quote:
Originally Posted by Da_Rude_Baboon
I'm quite interested in DJ hero but the track choice is just really weird, its mostly R&B and rock and not electronic/dance like i was expecting.

Yeah it's easy to see why, aging rock dinosaurs wanting to sell old tracks = yes, cutting edge dance acts diluting their products with a console game = no. If you want to DJ I recomend ableton live or native instruments traktor.
Veles 26th October 2009, 16:10 Quote
Quote:
Originally Posted by Paradigm Shifter
Hopefully, some of those people drawn in by Guitar Hero have actually gone and bought a proper one, in an attempt to learn how to play an instrument rather than a lump of plastic attached to a console. :)

Ugh, it's a game, you don't moan at people who love playing CoD4 to go join the army do you?
knuck 26th October 2009, 16:18 Quote
I can predict the future
Quote:
Analysts predict that falling interest in DLC and matchmaking is set to continue, affecting Activision's new Future Warfare 4 game.
Phil Rhodes 26th October 2009, 16:22 Quote
Quote:
I just scream at my monitor "Make ****ing better games and people will ****ing buy them, its not ****ing rocket ****ing sci-****ing-e-****ing-nce!!!!!!!"

plus ****ing one.
Altron 26th October 2009, 16:35 Quote
DJ Hero seems idiotic.

Why not go download Audacity for free, and go make some music in it? It's free, and you can actually make a remix or something, rather than just pressing buttons in a stupid game.
M7ck 26th October 2009, 16:35 Quote
Quote:
Originally Posted by Paradigm Shifter
Hopefully, some of those people drawn in by Guitar Hero have actually gone and bought a proper one, in an attempt to learn how to play an instrument rather than a lump of plastic attached to a console. :)

Both myself and my eldest daughter have bought real (acoustic) guitars purely on the basis we enjoyed guitar hero. She is doing quite well but I am terrible :(
Da_Rude_Baboon 26th October 2009, 16:39 Quote
Quote:
Originally Posted by HandMadeAndroid
Yeah it's easy to see why, aging rock dinosaurs wanting to sell old tracks = yes, cutting edge dance acts diluting their products with a console game = no. If you want to DJ I recomend ableton live or native instruments traktor.

I wanted to play a game and have a laugh with my friends like you do with guitar hero, but with something that more reflected my musical taste.
logan'srun 26th October 2009, 16:47 Quote
Quote:
Originally Posted by Veles
Ugh, it's a game, you don't moan at people who love playing CoD4 to go join the army do you?

Quite behind the times aren't you? this is like one of many FPS based sims the military has going and is used as a recruitment tool.

Like seriously, you don't think that there's a generation of teens sitting around going 'man this FPS stuff is cool, but i want to get my hands on some real guns, yuck yuck, and go kill me some ****' and then head on down to the local recruitment office?

At least with GH maybe we might garner some interest in the arts again. . .
azrael- 26th October 2009, 19:49 Quote
I must be ahead of the curve. I've NEVER seen any attraction in those music games at any time.
Paradigm Shifter 26th October 2009, 20:17 Quote
Quote:
Originally Posted by Veles
Ugh, it's a game, you don't moan at people who love playing CoD4 to go join the army do you?
I'm not moaning, actually. I presume you missed the smiley. ;) Besides, being creative and being destructive are two different things. :)

Presuming that Guitar Hero is an individuals 'introduction' to music, or playing music, I will heartily applaud anyone who wants to have a go at making music themselves, using real instruments. Five buttons and a strummer are not the same as six strings, dozens of fret positions, subtleties like harmonics, or the fact that there are dozens of other instruments out there.

I was hoping that people who had played Guitar Hero had enjoyed their taster to the point where they stepped out of gaming and moved into something that can become another hobby, a career, a lifetimes passion. Anyone who picks up an instrument to learn gains the ability to create new music themselves - the ability to evoke warmth, chill, love, hate, joy, anguish and a whole host of other emotions in those who listen to their work.

I suffered through British secondary school music lessons in a school that obviously didn't give one whit about music - the lesson consisted of a bored teacher (who wasn't even a musician) telling us to each sit behind a Casio electronic keyboard, put the headphones on and keep quiet while she got on with some marking. In terms of learning about music, I'm sure even Guitar Hero is better than that...

Are you really to say that you'd not like to hear of someone, in the not too distant future, who stands up and says, "I got interested in playing music because of a computer game"?
Quote:
Originally Posted by VadimWolf
Both myself and my eldest daughter have bought real (acoustic) guitars purely on the basis we enjoyed guitar hero. She is doing quite well but I am terrible :(
Cool! :D Perfect example! ;)
zimbloggy 27th October 2009, 04:33 Quote
Well, just like DDR, they've saturated the market with different versions of music games coming out all the time, so that none of them are special anymore.
BLC 27th October 2009, 09:53 Quote
Quote:
Originally Posted by Paradigm Shifter
I'm not moaning, actually. I presume you missed the smiley. ;) Besides, being creative and being destructive are two different things. :)

Presuming that Guitar Hero is an individuals 'introduction' to music, or playing music, I will heartily applaud anyone who wants to have a go at making music themselves, using real instruments. Five buttons and a strummer are not the same as six strings, dozens of fret positions, subtleties like harmonics, or the fact that there are dozens of other instruments out there.

I was hoping that people who had played Guitar Hero had enjoyed their taster to the point where they stepped out of gaming and moved into something that can become another hobby, a career, a lifetimes passion. Anyone who picks up an instrument to learn gains the ability to create new music themselves - the ability to evoke warmth, chill, love, hate, joy, anguish and a whole host of other emotions in those who listen to their work.

I suffered through British secondary school music lessons in a school that obviously didn't give one whit about music - the lesson consisted of a bored teacher (who wasn't even a musician) telling us to each sit behind a Casio electronic keyboard, put the headphones on and keep quiet while she got on with some marking. In terms of learning about music, I'm sure even Guitar Hero is better than that...

Are you really to say that you'd not like to hear of someone, in the not too distant future, who stands up and says, "I got interested in playing music because of a computer game"?


Cool! :D Perfect example! ;)

Hear, hear! ;)

I also had the same monotonous experience with school music lessons. I did however get an acoustic guitar when I was about 14, but the only lessons I could get were during my lunchtime at school. At 14 years old, I would have rather been outside with my friends, so I only ended up going to two lessons. Over 13 years later, I now want to actually buy a real guitar and start learning properly again. I just don't have the cash to invest at the moment!
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