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Christians protest EA's fake Dante protest

Christians protest EA's fake Dante protest

Christian groups are lashing out at EA, who staged a fake Chrisitan protest against Dante's Inferno at E3 2009.

Christian groups are lashing out at Electronic Arts over EA's viral marketing stunt for Dante's Inferno at E3 2009, which involved a fake religious protest where more than 20 people pretended to be Christians angered by the game. The fake protesters held up signs outside the LA Convention Centre that bore mottos like "Trade your PlayStation for a PrayStation".

While some publications fell for the ruse and reported the controversy that was building around the game, the truth was quickly uncovered and the event was exposed as a viral marketing stunt by the AP.

In an interesting turn of events though, Christian groups really are objecting to the game and the marketing campaign around it now, reports GamePolitics. Mainly though, it looks like people are objecting to the game for the same reason as we did in our hands-on preview of Dante's Inferno - that it just isn't very original and strays too far from the source material.

"It's been clear for a while now that the entertainment industry views Christians on the whole as priggish, thin-skinned fun-killers," said a spokesperson for Christian publication InsideCatholic. "Has anybody at EA actually read the Inferno?"

Others were more direct in their criticisms, with Catholic Video Gamers saying that Dante's Inferno looks to be little more than a God of War rip-off.

"Gamers of all varieties will buy this product if it's, well, actually a good game. So instead of engaging in a shamelessly anti-Christian stunt to promote your poor excuse of a product, maybe you ought to work on making this game, you know, something better than a blatant God of War rip-off and make it, ya know, something worthwhile?"

What are your thoughts on the game? Let us know in the forums.

32 Comments

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yodasarmpit 15th June 2009, 11:54 Quote
The Christian groups in question have fallen right into EA's trap, they are now providing tones of free publicity.
Nice work EA.
tejas 15th June 2009, 11:55 Quote
lol just LOL and WTFBBQ! I though Obama had crushed and banished the Christian right in America for good!?

My bad :(
Da_Rude_Baboon 15th June 2009, 12:15 Quote
The picture in the article sums it up perfectly.
Phil Rhodes 15th June 2009, 12:23 Quote
Quote:
"It's been clear for a while now that the entertainment industry views Christians on the whole as priggish, thin-skinned fun-killers,"

No, really?! Well, I never. You don't say!
DragunovHUN 15th June 2009, 12:28 Quote
Might aswell make subliminal messaging legal now. That's about as fair as this new viral bullcrap.
UrbanMarine 15th June 2009, 12:59 Quote
Another sad day in the US. It's ok if the government in CA rob you blind with taxes, yet a TV ad is the end of the world.
Goty 15th June 2009, 13:09 Quote
Quote:
Originally Posted by tejas
lol just LOL and WTFBBQ! I though Obama had crushed and banished the Christian right in America for good!?

My bad :(

GIve him time, he's screwed up enough already =P
liratheal 15th June 2009, 13:11 Quote
Marketing is about the only thing EA do right on a regular basis, these days.
pimlicosound 15th June 2009, 13:13 Quote
This was pretty bad of EA. Why would they deliberately antagonise a large group of people, many of whom are gamers? This was always going to come across as offensive, unlike the accidental offence caused by the inclusion of Koranic verses in Little Big Planet, for example.
Natima 15th June 2009, 13:26 Quote
Irony sweet irony.
This is almost like a self-fulfilling prophecy.
pizan 15th June 2009, 13:30 Quote
hahaha, thats hilarious. Its obviously a fake with a motto that good, no way anyone besides a PR firm came up with that.
TurtlePerson2 15th June 2009, 13:34 Quote
Quote:
Originally Posted by pimlicosound
This was pretty bad of EA. Why would they deliberately antagonise a large group of people, many of whom are gamers? This was always going to come across as offensive, unlike the accidental offence caused by the inclusion of Koranic verses in Little Big Planet, for example.

They know that Christians won't buy a hard 'M' game like this anyway, so they don't really worry about offending them. Also, Christians don't do very much when they're offended. The Muslim community was threatening violence because of the LBP thing, which is far more serious then a magazine writing a scathing review.
[USRF]Obiwan 15th June 2009, 14:19 Quote
Anything to get some money even if I have to sell Jesus.
pimlicosound 15th June 2009, 14:25 Quote
Quote:
Originally Posted by TurtlePerson2
They know that Christians won't buy a hard 'M' game like this anyway, so they don't really worry about offending them. Also, Christians don't do very much when they're offended. The Muslim community was threatening violence because of the LBP thing, which is far more serious then a magazine writing a scathing review.

I disagree. I'm a Christian, and at least half my games are 15s, 18s, or Ms. Same goes for some of my Christian friends. We don't have a single, homogeneous "Christian standard" that precludes us from enjoying half the entertainment enjoyed by everyone else.

True on the second part, though. It's always safer to risk offending Christians, if you have to offend someone, because, on the whole, Christians won't threaten to behead you.

Still, it seems a bit tasteless that EA would do it on purpose.
Brooxy 15th June 2009, 14:38 Quote
http://i43.tinypic.com/5n28n5.png

/closes door behind self
Nicb 15th June 2009, 15:21 Quote
Quote:
Originally Posted by Goty
GIve him time, he's screwed up enough already =P
Quote:
Originally Posted by tejas
lol just LOL and WTFBBQ! I though Obama had crushed and banished the Christian right in America for good!?

My bad :(

Wow, not to go off another topic, but it's nice to know you guys can see this happening too. It's going to be interesting later on how it all plays out.
knyghtryda 15th June 2009, 15:52 Quote
I'm not gonna hide my bias on this one. Whoever thought this up in EA needs to be promoted to head of marketing (if they werent there already). The PR this game has gotten more than makes up for any "ill will" from the far (off the deep end) right. Now... whether this game is any good or not... thats still a crapshoot.
thehippoz 15th June 2009, 16:13 Quote
Quote:
Originally Posted by UrbanMarine
Another sad day in the US. It's ok if the government in CA rob you blind with taxes, yet a TV ad is the end of the world.

I know the state government is about to shut down.. literally end of the month- schwarzenegger said if they can't balance the budget he won't take another loan and our state will literally stop lol how come our state is so corrupt.. we got rid of davis and that helped a bit.. triple car taxes showed how far out of touch with reality our governor was

that's funny EA would do this.. would have been better if it was targeted at gays XD have guys marching around shirtless with rainbow signs jaggin each other in the ass with the poles.. that would have probably stirred up more reaction here in cali :D
Ape 15th June 2009, 18:34 Quote
Or maybe this is a fake protest against the original fake protest ....
Furymouse 15th June 2009, 19:30 Quote
Quote:
Originally Posted by Ape
Or maybe this is a fake protest against the original fake protest ....

This.

" EA apologizes for protest of fake protest after it is revealed fake protest of protest is in fact fake. EA promises it will never happen again"
I wonder when this kind of marketing will catch up with them
Faulk_Wulf 15th June 2009, 21:28 Quote
Quote:
Originally Posted by Goty

Give him time, he's screwed up enough already =P
Quote:
Originally Posted by tejas

lol just LOL and WTFBBQ! I though Obama had crushed and banished the Christian right in America for good!?

My bad. :(
Quote:
Originally Posted by Nicb

My bad
Wow, not to go off another topic, but it's nice to know you guys can see this happening too. It's going to be interesting later on how it all plays out.

Really? And what has he screwed up? Certainly hasn't done worse then Bush. *Shrug*

On Topic:
Even if it represents a common reaction, I believe it was kind of bad-taste to scape-goat the Christians like that. Just my 0.02c
Combinho 15th June 2009, 21:47 Quote
This whole thing is so stupid that Jesus is facepalming (see article pic)
Dreaming 15th June 2009, 23:53 Quote
"Gamers of all varieties will buy this product if it's, well, actually a good game. So instead of engaging in a shamelessly anti-Christian stunt to promote your poor excuse of a product, maybe you ought to work on making this game, you know, something better than a blatant God of War rip-off and make it, ya know, something worthwhile?"

QFT

EA: Spend more time making games and less time publicising them. You are the biggest IIRC in terms of net worth games producer in the world and should be leading from the front. Instead, you set a bad example that games are all about whether you can get someone to buy it, and the product comes second.
mbenoni7 16th June 2009, 05:09 Quote
The silly thing is that the kind of Christian groups that would do this style of protest are the kind that consider Catholics to be non-Christian. Then again, I suppose most people don't understand the distinction so it doesn't matter.
KayDat 16th June 2009, 05:31 Quote
It's interesting. No one would dare faking a Muslim or gay rights protest, but Christian seems fine. I wonder why?
talladega 16th June 2009, 06:30 Quote
Quote:
Originally Posted by mbenoni7
The silly thing is that the kind of Christian groups that would do this style of protest are the kind that consider Catholics to be non-Christian. Then again, I suppose most people don't understand the distinction so it doesn't matter.
I'm one of those that consider Catholics to be non Christian and I definitely would not do a protest like that. I believe in being more passive and forgiving.
Cuddles 16th June 2009, 09:46 Quote
"Really? And what has he screwed up? Certainly hasn't done worse then Bush."
I'll give you one big thing... That International Listening in on the phone call thing... Obama made it domestic three days into office. This isn't a political discussion but if you want a list then I'll be free to give you one. Chicago vs Texas. When you think Corruption what is the one city that comes to mind? Bill Ayers, Will Wright, etc. The man surrounded himself with far left radicals his whole life so what makes you think he's suddenly changed his outlook?

The reason it's OK is that Christians are pretty much non violent but give them some time. They'll come around and be just as hateful and spiteful as the rest of us.
Dreaming 16th June 2009, 10:01 Quote
Quote:
Originally Posted by KayDat
It's interesting. No one would dare faking a Muslim or gay rights protest, but Christian seems fine. I wonder why?

gay rights is a different thing, because you would be mocking someone's sexuality

when you mock religion, it is the same as mocking the BNP, or the labour party, or any other beliefs.

the subject of muslims is broadly avoided I suspect out of sensitivity to different cultures. such a sensitivity does not extend to our own. in much the same way, you happily make fun of your friends, but if you meet someone you are not acquainted with you would consider it rude to make fun of them.
Psytek 17th June 2009, 03:57 Quote
The christians are right, the game will suck.
boggsi 17th June 2009, 10:01 Quote
Thumbs up to EA for pissing off religious folk. I may buy the game, **** or not.
mrahman377 12th July 2009, 18:48 Quote
TurtlePerson2 said that Muslims were violent when they heard the Quranic verse in LittleBigPlanet which is a plain lie,I don't know why but Christians,especially the American ones always and always make fun of Jews and Muslims and Amish too,you say we're violent but what about you.I feel offended whenever I see Muslims or any other religion been made fun of,why can't you just keep quiet and why do you speak about other religion,especially Islam being bad when you know little or almost nothing about it.Is it because of September 11th,2001 which was caused by Muslim terrorist well guess what suiciding in Islam is strictly prohibited because it's a waste of a persons life. People who say we are violent please at first read history and see our contributions to the present world .I never say Christians are bad because I know all religions show you the right path.If one christian is a theif will the other be ,no! It's the same with us if they were terrorists we're not,we want peace and all of us want peace so why do we create a difference between religions and why can't we live together happy and prospering.I respect everyones views but don't be so arrogant saying one religion is bad,everything has its good side and bad side.I am a Muslim and I know what my religion is like and you may be christian and you know better than me what your religion is like so please dont make foolish remarks about other religions. Religion has nothing to do with violence,its the governments fault which is a select number of few people likepresidents,congress etc. As far as I know women's right is favored by our religion.So please,please don't say anything nasty and disgusting about our religion,I feel really really bad and it kinda ruins my day.
naokaji 12th July 2009, 20:57 Quote
Quote:
Originally Posted by Psytek
The christians are right, the game will suck.

Of course, it is from EA, but lets face it, they have atleast one genius in the company, the guy in the marketing department who came up with this.

Now if only they would put as much creativity into the games.:D
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