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MS: Natal isn't for casual gamers

MS: Natal isn't for casual gamers

Microsoft's Project Natal is being aimed at the 60 percent of households that don't have any games console at all.

Microsoft's Shane Kim has declared that it isn't attempting to go after the casual gamer market with the new Project Natal controller and is instead targeting an entirely new area of the market - the 60 percent of homes that have no games console at all.

Project Natal was recently unveiled at E3 and is an ambitious new controller system that uses face-tracking technology and other such fancy tech to follow player actions with a special camera add-on that negates the need for a conventional controller. Natal is still in prototype phase and hasn't got a price tag or release date just yet, but it's been gaining a lot of positive press for the Xbox 360 lately - read more about Project Natal here..

Speaking to Kotaku, Kim said that the Natal wasn't like the Wii and that Microsoft wasn't focused on current casual gamers, or "even the PS2 people who haven't upgraded."

Instead, Kim said that Microsoft wanted to target those 60 percent of households who have no videogame console whatsoever, promising that the launch of Project Natal will be comparable to the original Xbox 360 launch in size and games line-up.

"That's similar to how you would think of the launch of a new console. It's got to have a great launch line-up," he said. "That's the same thing here."

Are you interested by the idea of totally hands-free gaming, or do you think that Project Natal is looking too good to be true? Let us know your thoughts in the forums.

18 Comments

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DougEdey 12th June 2009, 13:04 Quote
Yeah it is, hardcore gamers don't have the space to use Natal
Veles 12th June 2009, 13:31 Quote
Well that pretty much is the market for the Wii too, there are many non gamers that own a Wii.
GFC 12th June 2009, 13:32 Quote
For some reason, I just can't imagine my self trying to play COD with that thing. It's so obvious they're going for the casual market and they even dare say they don't.
DXR_13KE 12th June 2009, 13:42 Quote
who the hell called it project Natal???

Natal = Christmas

its like when MS called their OS vista!!!

Vista=View

ow wait.... MS makes the XBOX.... that explains it!
DragunovHUN 12th June 2009, 13:51 Quote
Isn't a casual gamer and a non-gamer basicly the same thing?
Jamie 12th June 2009, 14:02 Quote
Quote:
Originally Posted by DXR_13KE
who the hell called it project Natal???

Natal = Christmas

its like when MS called their OS vista!!!

Vista=View

ow wait.... MS makes the XBOX.... that explains it!

Maybe they were aiming to have the project finished for Christmas.
shigllgetcha 12th June 2009, 14:29 Quote
natal is birth in latin
maybe its a new birth
Zut 12th June 2009, 15:26 Quote
So they're targeting SUPER-casual gamers. Those who are so casual they don't even want to buy a freaking console.
War-Rasta 12th June 2009, 16:40 Quote
Quote:
Originally Posted by Zut
So they're targeting SUPER-casual gamers. Those who are so casual they don't even want to buy a freaking console.

lol. My thoughts exactly.
technogiant 12th June 2009, 17:48 Quote
Quote:
Originally Posted by shigllgetcha
natal is birth in latin
maybe its a new birth

more likely a "still birth"
Blademrk 12th June 2009, 17:49 Quote
Quote:
Originally Posted by shigllgetcha
natal is birth in latin
maybe its a new birth

Was going to stick a joke in about Anti-Natal, but I thought better of it.
ZERO <ibis> 12th June 2009, 20:24 Quote
I would assume that if it is not going after the "casual gamer market" but instead "gamers" who do not have a console then I am there target...

Unfortunately the reason I do not have one is not because of the lack of amazing facial expression games and other crap I am sure they will come up with but because I already have a computer that can play all the games I want just fine and much better than any console can. Also I do not need to pay extra $$$ just to have multilayer or updates ect.
sear 12th June 2009, 20:30 Quote
What Microsoft neglects to mention is that they are going after the exact same non-gamers that Nintendo has been pursuing, and winning over, for the last two to three years. It's not so much that they're going after the existing "casual" market that got into Wii Sports etc., as they are going after the people who have yet to become gamers at all, but will likely become casual gamers. Microsoft simply wants to avoid associating themselves with the Wii and its assumed audience as much as possible, for fear of alienating their steady mainstream-hardcore fanbase.
alpaca 12th June 2009, 21:15 Quote
i am puzzled how to play a shooter with this... i mean, do you point with your finger or what? and say 'pang' if you want too shoot? and 'piezw' if it is a laser-based weapon? wave with your arms to change weapon? i'd like to see those gamers bunnyhopping...
knuck 12th June 2009, 22:41 Quote
Quote:
Originally Posted by alpaca
i am puzzled how to play a shooter with this... i mean, do you point with your finger or what? and say 'pang' if you want too shoot? and 'piezw' if it is a laser-based weapon? wave with your arms to change weapon? i'd like to see those gamers bunnyhopping...

i'm a bunnyhopper so I guess this thing is for me if I want to lose weight

that's it. The next news will be about Microsoft releasing the XFit
confusis 12th June 2009, 23:18 Quote
Quote:
Originally Posted by alpaca
i am puzzled how to play a shooter with this... i mean, do you point with your finger or what? and say 'pang' if you want too shoot? and 'piezw' if it is a laser-based weapon? wave with your arms to change weapon? i'd like to see those gamers bunnyhopping...

Im guessing this system would be more directed at the wii style of game - exercise and 'fun' family rated games. The non-gamer is more than likely to be the type who goes outsides frequently and plays sports or other physical activity, im guessing the 'natal' would mimick some of these
HourBeforeDawn 13th June 2009, 04:44 Quote
this may be the turning point for me in getting a 360 all they have to do is add a blu-ray drive and I would be ALL over it
NeedlesKane 13th June 2009, 17:47 Quote
this may lead to a post-natal depression!
so unwitty it hurts
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