|
|
Sony: PS3 will dominate market in five years
Author: Joe MartinPublished: 30th April 2009
David Reeves reckons that the PlayStation 3 will eventually dominate the market, but that it will take time.
Soon is a relative term though, naturally. Reeves actually reckons that it will take Sony between three and five years before it can honestly claim the PlayStation 3 is in a dominant market position.
"I don't think it will be next year, but in three to five years it will become dominant on the market," Reeves told GI.biz.
"The legacy will be that people will see a tortoise and hare situation. In a way, in the end it will be a dead heat. People will say PS3 took a while to get going but it really caught up very quickly and confounded many of the critics from the first year."
Comparing that estimate against Sony's claim that the PlayStation 3 will have a ten year shelf-life means it'll manage to hold that dominance for just two years, taking eight years to get to the position. In the mean time a new Xbox and Nintendo platform will probably have been released.
David Reeves joined Sony in 1995 and slowly rose to his current position as CEO of Sony Computer Entertainment Europe, but retires at the end of the day to be replaced by Andrew House, former chief marketing officer.
What's your opinion of the PlayStation 3? What do you think destiny holds for the monolithic console? Let us know in the forums.
Related
Comments (35)- Site Links:
- About
- Email Editor
- Newsletter
- Privacy
- RSS
- Score Guide
- Our Other Websites:
- Auto Express
- Channel Pro
- Computer Buyer
- Computer Shopper
- Den of Geek
All content © bit-tech.net 2000-2010
© Copyright Dennis Publishing Limited licensed by Felden
February for example (US Sales):
Wii 700,000+
360's - 400,000
PS3 - 275,000
And from what I gather it's been consistently like this for some time. Sony have a long road to travel...
PS3 as the dominant console? have they ever looked at Wii sales numbers? Even if Nintendo would stop selling the Wii immediately there would be no chance for Sony to sell enough Ps3's to catch up before the next gen of consoles comes.
Wouldnt MS have to get 'permission' from sony first before they make a blu ray player?
Couldn't they just buy the bits off the shelf like everyone else?
let me explain my point:
NES - great
SNES - even better
N64 - revolutionary 3d worlds
PS - greatest variety and very good games
PS2 - perfect system
GAMECUBE - ahem... + reusing old formulas
XBOX - nice first try from msoft, but I wasn't blown away
PS3 - boring, lack of cool games/innovation
XBOX360 - boring, lack of cool games/innovation
WII - still reusing old formulas (except the motion thing, but I prefer to play sitting down, and not moving around like crazy & getting tired... that's just personal preference though)
honestly, this generation, I'm having so much more fun just playing Crysis with my GTX260.
the only thing that is motivating me is the OpenCL and physics breakthrough.
so, once again I state my question... am I the only one?
People don't want excellence. They just want something that works adequately and is cheap. A super sportscar doesn't sell in large quantities either. Only a select few riches own one.
It's the same thing over and over again in each article about the PS3. I'm puzzled as to why Sony still doesn't get it. But I guess they can't go back now when they have their heads so deeply up their bottoms on this one.
Market dominance.. hahaha..
I've always thought they were going to release a (more compact) PS4 with an updated RSX and more system RAM, but keeping the CellBE CPU.
QFT
The list of consoles that I've owned:
Master system
SNES
PS1
PS2
No plans to buy a PS3 / XB0X360. And unless their next-gen brothers do significantly more than ramp up the graphics power, I won't buy those either.
The trouble with consoles is that, PC graphics cards have gone crazy, improving faster than Moore's law, and relatively affordable to boot. If the consoles had an element of upgradability, I might be more inclined to purchase one
the latest VG cats sums up the industry nicely
http://www.vgcats.com/comics/images/090423.jpg
- MS convinced IBM to build them the Xenon CPU which uses the same PPC core as the Sony chip, then throws 2 more in for good measure... which resulted in a CPU comparable in performance to the PS3's new cell overall. Sony thought they would be a generation ahead of MS in the planning phase.
- The GPU solution that the 360 chose to use was on par with the PS3, so no real graphical advantages.
- The 360 was 1 year+ ahead with regards to time to market, despite initial planning by Sony to be the 1st - the PS3 waited for Bluray lasers to become available / affordable... but was it worth it ?
- Nintendo thought outside the box, and invented a new control mechanism - coupled with 2 gamecubes strapped together they had a low cost (underpowered) console which turned out to be a whole bag of fun to use and tapped the casual (single game purchase!) market to make millions!
In the end the PS3 was NOT far ahead enough in terms of technology than the 360, and just about every game released on the consoles is the same as the 360 version.
In order to win this race, they needed to distinguish themselves via technology and thus delivered games. It just didnt happen. Even with the RROD too to help them!
So back to this universe.. where it all went wrong for Sony, the only thing they can do now to compete is reduce the price as they dont have any other advantages. Bluray players will soon be so cheap that it will no longer be an option for people to consider the PS3 instead of a stand alone player .. so that wont save it.
I have a wii, a PS3 and a 360 so am a fanboy of all, but it doesnt take a rocket scientist to figure out that with very few exclusives and a comparable technology set and game library, your only option is to compete on price.
Do I believe the PS3 will catch up...... No.
The next MS console will be here in less than 3 years, and Sony better have an answer for it...
Will Sony catch its competitor MS, in US probably not as there is too much of a head start but in Europe there is a good chance, they are already pretty close to each other, if it weren't for the sensationalist and inaccurate reporting from CardJoe you would see that is what is being talked about PAL territories, even with MS having a fire sale on the 360 the PS3 is still doing well and it still has plenty of titles out now and in the future that are worth buying.
If the 360 would have games that would be worth putting up with the crappy controls (and the RRoD issue) I'd buy one, and if the PS3 would have said games I'd buy one. But let's assume I'd have both. I surely wouldn't care about which console sells best, it just doesn't make any difference to me as a gamer. Especially not in five years. It's not like I'd see any gains from the money they (=MS, Sony) make. They aren't going to lower the royalties for the games...
your argument is the one thing that completley ruins fanboys everywhere lol. if only people could see it's not worth defending something like a piece of consumer electronics on the internet, since the manufacturers really don't care what you do
well put....I don't think you missed anything lol ;)
I don't see how marketing it as a Blu-Ray player is going to be much use anymore, with standalone Blu-Ray players hitting as low as around £125 at the moment, half the cost of the PS3. Seems that console redesigns gave the DS and PSP a kick in the market, as well as Sony's own PSOne and PS2 Slim, I'd say that reducing the size of the box (make it stack damnit!) and/or a cut in price is what the PS3 needs to really start flying off the shelves. I know Sony can't really afford to take the cut in the current economy, but not many consumers can afford to drop £280 at the moment either, especially when the Xbox 360 retails for £125/£160/£220 and the Wii for £180. (I'm using Play.com prices of consoles with no bundled games or extra hardware)
Funny comment I have to say, but it's true.
Whatever the PS4 is going to be, they need too look at costing, but I think the reason the PS3 is a little steeper in price is because of BR? And when the next console is released (if it is a console), they will be cheap to buy anyway.
Five years or less from now people move on to a new and better thing.
I'm guessing Sony has just given up on next-gen wars, and they want to take the last-gen market like the PS2 has. :p
Release a PS3 with FULL backwards compatibility... WORLDWIDE!
I loved my sony PS1 and PS2 but when the PS3 came out, I wasn't impressed. I didn't need a Blu-ray all I wanted it for was for gaming. And the price was enough to turn me away from it even more
There's now way they will even come close to holding the market
Those Sony execs need to stop making fools out of themselves. In 5 years PS4 will be out and I wont care about the PS3 anymore!