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Army using games, TV to recruit

Army using games, TV to recruit

The British Armed Forces is now one of many military groups using games to attract young people.

The British Armed Forces has launched a new combined television and videogame advertising campaign in an effort to help attract more young people into enlisting with the military.

The new campaign, called 'Start Thinking Soldier' directs TV viewers to a website that features an amalgamation of different game styles in an effort to entice and involve players. The Start Thinking Soldier website starts with an interactive video in an FPS perspective, before giving players multiple choices for how the action unfolds. From there the game becomes a fusion of point-and-click adventure and first-person shooter.

The new advertising campaign has been targeted specifically at appealing to the 17 - 21 age demographic, as research has apparently shown that more than 68 percent of people in that age bracket still don't have a career path planned.

The television adverts are currently airing on British TV and cover the topics of teamwork, decision making, leadership and general fitness, each of which ends in the question 'What would you do?' and a link to the site.

The British military is by no means the only military group using games to attract recruits, as America has long used the popular online shooter America's Army for the same purpose. Konami has also recently announced a new game based on the real experiences of US marines in the battle of Fallouja in 2004.

Would a videogame ever persuade you to sign up? What's your opinion on this form of advertising? Let us hear your thoughts in the forums.

10 Comments

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UrbanMarine 7th April 2009, 13:55 Quote
Here are some reasons not to enlist: 1. College Money 2. Girls 3. Good Pay 4. Video Games.
Gunsmith 7th April 2009, 14:21 Quote
heres a reason for enlistment: 1. discipline 2. self motivation 3. chavs think they're playing gears of war and get the **** off british streets.
UrbanMarine 7th April 2009, 14:24 Quote
+1 ^^^ lol
soopahfly 7th April 2009, 15:23 Quote
Joining the army's fine for those into BDSM and like people shouting at them.

I'm 26, still don't have a career path planned.
|V| 4 L k i 3 R 7th April 2009, 17:10 Quote
I'm 27 and joined the Marines when I was 22. I sit behind a computer all day (IT/Networking). Warfighting isn't just shooting guns anymore.
Gunsmith 7th April 2009, 18:00 Quote
Quote:
Originally Posted by |V| 4 L k i 3 R
I'm 27 and joined the Marines when I was 22. I sit behind a computer all day (IT/Networking). Warfighting isn't just shooting guns anymore.

unless you have a button that says "FIRE ZEE MISSILES!" i dont want to know
badders 7th April 2009, 18:03 Quote
Ah, Sharepoint Errors - the MOD's new way of keeping their data safe.
Cptn-Inafinus 8th April 2009, 13:26 Quote
To be honest, the bi-annual visits from the army to our school and their presence at every single career fair is more likely to pick up people than adverts. The people who give the talks have obviously caught on that "Gizmos and other cool toys" (In their words...) are very enticing as well...

However, in both of their campaigns they of course neglect to mention the whole, dying thing...
War-Rasta 8th April 2009, 15:32 Quote
Quote:
Originally Posted by Cptn-Inafinus
However, in both of their campaigns they of course neglect to mention the whole, dying thing...

lol
shadysam 8th April 2009, 19:09 Quote
what the heck xD lawl
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