Sony's PlayStation 3 has sold far less than the Xbox 360 or Wii, but Sony seems ambivalent.
Sony has had a tough time this console generation, with the PlayStation 3 arriving late to the market and having to fight long and hard to even seem that it can keep pace with the Xbox 360 and Nintendo Wii. Sales of the admittedly very powerful console continue to trail behind the competition and both consumers and retailers are begging Sony for a price cut.
Sony however isn't interested in achieving as much market share as Xbox 360 or the Wii though - an aim which is apparently coming from the very top brass and which is preventing a price cut on the monolithic console. Sony is, quite simply, more interested in the profitability of individual units than gross market share, apparently.
"
I think it's already well publicized that we have a very clear objective from our parent, Sony Corp.," said ACEA Senior VP of Marketing, Peter Dille in an interview with GameDaily. "
We're to focus on a profit objective, and with those marching orders it limits the playbook when it comes to pricing and promotion."
"
Our competition had a very aggressive pricing strategy, but they also were packing two, three, four games in with the unit weekend to weekend with different retailers, and that cost a lot of money. So we had a profit goal and they had a market share goal."
The wording there, as
Kotaku rightly points out, is a little damning for the Sony Corp. bosses and implies that only the most senior members of the company are resisting the price cut.
Do you have a PlayStation 3, or was it just too expensive an option for you to consider? Let us know your thoughts in
the forums.
no biggie right, just subsidise sales with games! you have shed-loads of must-have titles!
.... oh, right.
i see that sony's business model is as concrete as ever.
The PS3 is less than half price since its launch price 2 years ago int he UK. Get over it. If you want one you would have it, and those that never have any intention of buying one will always moan saying its expensive.
With the 360 at the bottom, Wii int he middle and Sony at the top of the pricing band, there is always going to be the argument that the PS3 is too expensive even if the 360 was £50 Wii £100 and PS3 £150 it will always be labbled too expensive and can never, ever loose this tag.
Its like im never going to buy an Aero because its way too expensive compared to a Mars Bar. When prices go up, the Aero is always the most expensive.
marketing lesson 101: It's not how much you think your console is worth. It's how much your customers think the console is worth. it's why the wii still sells for, let's face it, a stupidly high price for what the technology actually is.
you can trump the multimedia awesomeness of the ps3 all day, the problem is it just doesn't work on the vast majority of consumers. it's a games machine first and foremost to them; everything else is just gravy.
honestly speaking, the ps3 is a modern day 3DO. people just don't get why they should pay more.
BTW i own a ps3 - i bought it purely for littlebigplanet, it's amazing. the blu ray functionality is awesome too, but hey, i am a nerd! i GET this stuff.
If i were sony, i'd do the same thing, though maybe be a bit more outspoken about it. "They compete on value, we compete on quality". That kinda stuff. Now that i think about it, i'm actually more inclined to get a PS3. Not that i'll actually go as far as buying one, but still...
Oh and the online play on the PS3 is woefully bad! I know it's free compared to XBox live but I'd rather pay for something that works well that have something for free that is shoddy
lol but my PS3 is the only thing i need hooked up to my TV, no other device.
However, I don't know when I'll actually get one.
A price drop would make it more tempting, but it doesn't look like it'll happen just yet (Christmas time, maybe, possibly)
I wouldn't say it tanked, yeah it wasn't the most popular of the 3 consoles, but it was no Dreamcast. Plus didn't Nintendo actually make profit on each GC, unlike what Sony are doing now? They also had pretty much only first party game sell well, it's quite a different situation to the PS3.
They're £220 atm from Argos for a 40GB
And yeah, if Sony want to tout it's profitability argument I want real numbers backing that up. Now they are just lying in our faces.
[QUOTE=Saivert]What I feel is that the PS3 is a very powerful console indeed but it tried too hard. It's like it wants to be a gaming PC which it can never be. If I am to spend a shitload of money I can build myself a very affordable gaming PC instead and have almost NO limits to what I can do instead of sinking close to the same amount of money into a locked down console. For me buying technology monsters of consoles today is just not a very good idea.
And yeah, if Sony want to tout it's profitability argument I want real numbers backing that up. Now they are just lying in our faces.[/quote]
Tried too hard? Yeah, they did try hard to bring a powerful, reliable system to consumers and because they took risks they ended up paying for it in the long-run. Also, at $400 (US) for a PS3 and possibly $300 by next week the PS3 is a great buy. Please show me a $400 PC that can run games the same way PS3 runs Killzone 2 (1080i natively) or Uncharted (1080i natively) and I will be impressed. A PS3 will last you a very long time. A PC will not, period. You will end up spending money on a entirely new rig in the next 3 years once that new socket, new memory, new FSB, etc. comes available. Don't get me wrong, PC's are great (as I want a new rig myself), but to compare PC vs. console isn't completely fair IMO.
P.S. Buying a new Wii might be crazy, but an excellent value, pre-owned model with Mario Kart Wii, could provide hours of great value fun for all the family, PM me for details.
side by side with my xbox in a single evening, PSN has been consistently awful, tbh. every other game of LBP i tried to play online suffered terribly from dropped connections and incomprehensible error messages, whereas XBL has been smooth as butter.
this jives with my other friends who own ps3s and xboxes; they just have a better time on live.
You can get better BR players for cheaper than the PS3 - from Sony no less!
I don't know about Killzone 2, but Uncharted is certainly *not* 1080i or p natively or otherwise.
http://blog.us.playstation.com/2007/10/03/uncharted-drakes-fortune-update/comment-page-2/#comments
Commend #97, the packaging was never updated to reflect the change
the PS3 is currently profitable. nobody said their strategy now has to be the same as their launch strategy.
http://boardsus.playstation.com/playstation/board/message?board.id=killzone2&thread.id=56462&view=by_date_ascending&page=135
http://blog.wired.com/games/2007/03/cory_barlog_god.html
you have a point of course. i'm just poking fun at them; their marketing guys seem to change their tune about what the ps3 is 'all about' on a monthly basis
devdevil, i read somewhere that uncharted2 will be running at 1080p. i really hope that's true, drakes fortune looked pretty sweet even at 720.
Tried too hard? Yeah, they did try hard to bring a powerful, reliable system to consumers and because they took risks they ended up paying for it in the long-run. Also, at $400 (US) for a PS3 and possibly $300 by next week the PS3 is a great buy. Please show me a $400 PC that can run games the same way PS3 runs Killzone 2 (1080i natively) or Uncharted (1080i natively) and I will be impressed. A PS3 will last you a very long time. A PC will not, period. You will end up spending money on a entirely new rig in the next 3 years once that new socket, new memory, new FSB, etc. comes available. Don't get me wrong, PC's are great (as I want a new rig myself), but to compare PC vs. console isn't completely fair IMO.[/QUOTE]
Give me a break, show me a PS3 that has a library of games that PC has, or a PS3 that can browse the web, edit photos, video editing, and do all the tings a PC can etc... Then I will be impressed. Do not bring up price, if you neglect to mention why PC's cost more, they do a helll of a lot more, plus a 5-600 dollar PC now can be built that would max out crysis, not hadly expensive for what you get with a PC.
You compared the entirety of Xbox Live to.....LittleBigPlanet for PSN? Here let me try. Saint's Row was so laggy online on Xbox Live that obviously the PSN is better because all of my Resistance matches were flawless.
Please show me a rig that has been built for $400-$600 that can run Crysis at 1680 x 1050 with everything on Maximum and that can play BR movies. If you can, I will be very surprised.
You know, I doubt the PS3 could play Crysis maxed at 1080p either. This is Crysis we're talking about here, even graphics card that alone cost more than a PS3 struggle.
But seriously, can we move on from the PC vs PS3 vs 360 argument? As outlined in many of the posts, it makes no difference at all what any of the consoles/devices can actually achieve, it simply boils down to what the mass market percieves them to be able to achieve. That is what drives business and keeps industries afloat. The general perception is XBox Live is a better for online play than PSN, and regardless of what the truth is, it's up to Sony to convince the world otherwise. Something they have barely even attempted.
This isn't about the PS3 being a bad machine (it isn't, it's an awesome piece of technology), it's about Sony being crap at business.
well, i go on what i've experienced, and for a flagship game such as LBP i'd have expected them to be a little better. i also take umbrage at the complete lack of integration with the service; it's getting better but for the most part MS provides many frameworks for online that sony developers have to develop from scratch.
(yeah, i know, gears of war 2 had serious issues with online too)
@Fod, from my experience, XBL and PSN are equal based on how I use them. I have had the same amount of issues with PS3 titles as I have with 360's. I still love how PSN can allow for more players online than Live, but it still has a ways to go to match its offerings.