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EA to make actual sports equipment

EA to make actual sports equipment

Electronic Arts has announced that it will be creating a new range of sports equipment based on its games.

Electronic Arts has today announced a partnership with manufacturing company Toy Island which will see the pair teaming up to make a new range of EA branded sports equipment based on the publishers games.

Just to clarify then; we're not talking about Wiimote accessories here, but actual physical sports equipment. The type with interactive sports training tips, ropes, weights and pulleys. The kind you're supposed to sweat over.

The new range, which is set to launch this Autumn, is to be aimed at the 3 to 12 year old market and will feature interactive guides as the main feature. The new set of footballs and skipping ropes and so on should be able to talk to users, cheering them on and offering sports tips.

The range will apparently focus on key sports; football, basketball and hockey according to Peter Moore, though the only exact product that's been described has been high-density foam balls for developing throwing skills in infants.

"I think kids these days want something that's an extension of how they consume sports through our games," said Peter. "That means using the latest technology to make going outside to play sports even more fun than it is today."

Can a videogame publisher and toy company really make sports equipment that will help reduce the staggering youth obesity figures across the developed world though? Let us know your thoughts in the forums.

12 Comments

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V3ctor 17th February 2009, 13:34 Quote
look out ronaldo... Bosingwa is going to kick u... lol... EA is trying to find an alternative business, because they suck at games... lol
UrbanMarine 17th February 2009, 13:39 Quote
Image caption: "Moments before CR dives"

Oh yeah EA sucks at games can't wait to see their equipment in a market that's been under control by Nike, Adidas and others.
zimbloggy 17th February 2009, 14:06 Quote
So it's equipment... based on video games... that are based on sports?
Bauul 17th February 2009, 14:36 Quote
Remote control football for the win!
Huxen5 17th February 2009, 14:37 Quote
I don't think the phrase "Life, imitating art, imitating life" has ever been taken so literally...
scarrmrcc 17th February 2009, 14:38 Quote
BUT you can only use it for 3 kids, then secureROm comes over and steals your balls....and your EA licensed sports gear too.
Mentai 17th February 2009, 15:00 Quote
Quote:
Originally Posted by scarrmrcc
BUT you can only use it for 3 kids, then secureROm comes over and steals your balls....and your EA licensed sports gear too.

+1
Krikkit 17th February 2009, 15:44 Quote
I hope they realise you can't patch physical sportswear after you've released it... A football which randomly explodes when squashed wouldn't be so good. :p
DXR_13KE 17th February 2009, 16:26 Quote
the amount of fail in this could fill the entire ocean.
Otto69 17th February 2009, 17:27 Quote
I can see it now, footballs that you have to key in the DRM code before each play or they go flacid.
Perforated 17th February 2009, 17:37 Quote
Yeah, the valve only works within range of their own branded boots' RFID tags. Contact with competitor companies' boots results in immediate deflation.
Otto69 17th February 2009, 18:15 Quote
"Yeah, the valve only works within range of their own branded boots' RFID tags"

Damn, maybe we shouldn't be giving them ideas :(
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