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Britain buys more games than Japan

Britain buys more games than Japan

Britain has now ovetaken Japan in total sales figures and is now the second biggest games market in the world.

In the world of sales figures, America and Japan have commonly been seen to dominate the market - which is why so many games nowadays seem to cater to those markets. There's nothing but big muscles and spiky hair - not a Brogue-wearing businessman in sight.

Or, at least, that used to be the case. Japan it seems is no longer the market leader it once was, with the UK growing it's gaming market to become the nation with the second-biggest gaming market ever.

According to GfK ChartTrack, a sales-tracking firm that monitors retail games sales across the world, the UK's games sales have risen by more than 37 percent compared to January 2008, with total software sales rising by 26 percent. What recession, eh?

That said, it's important to consider the number of factors here - such as the fact that a lot of games and platforms are released early in Japan, so customers over their will have already got over the sales spurt bought on by the release of the DSi. Thus, while the UK is still steadily improving, Japan is actually in decline according to a ChartTrack spokesperson.

Japan is certainly in decline at the moment, mainly down to the fact that everyone seems to have already bought a DS or PSP, so hardware sales aren’t driving software sales – although DSi is flying off the shelves," a spokesperson said to MCV.

"The very sudden decline of PS2 is also a factor. The Japanese market is about twice the size of ours, so there is room for manoeuvre in terms of people who had a DS four years ago and want a new handheld.

Have you been buying more games than usual? Let us know what you think in the forums.

8 Comments

Discuss in the forums Reply [/CODE]\n\n:sigh:"); commentsArray[1920066] = new Array("Loot3r", "Great to hear that games are doing well in these though times! as for the intellitext, i know you guys need sponsors but please make sure you dont add stupid pop ups and lame adds to this great site! you have come to far to become just another website! Great work tho, iv spread the bit bug around and will continue to do so!"); //]]>
Bauul 10th February 2009, 13:16 Quote
What's with the crappy auto-link in the picture text? I really hope this isn't what Dennis publishing has in store in Bit.

On topic though: are you sure about your sources? IIRC, this information is from a joint research venture between three market research firms: one for America, one for Japan and one for UK, being GfK Chart-Track. So when you say "According to GfK ChartTrack, a sales-tracking firm that monitors retail games sales across the world", you're completely wrong I'm afraid.
Silver51 10th February 2009, 13:38 Quote
Quote:
Originally Posted by Bauul
What's with the crappy auto-link in the picture text? I really hope this isn't what Dennis publishing has in store in Bit...

Intellitext... No, just no.
MrMonroe 10th February 2009, 15:19 Quote
And America retains the title.

We beat you at Bunker Hill and we'll take CP_Dustbowl, too, by God!
freedom810 10th February 2009, 15:47 Quote
Read this awhile ago, considering were in a bad economic times and video games are luxery's its surprsing how the sector is still growing. Hopefully we get some video games first now? :P
mikeuk2004 10th February 2009, 18:11 Quote
Quote:
Originally Posted by Bauul
What's with the crappy auto-link in the picture text? I really hope this isn't what Dennis publishing has in store in Bit.
.

I noticed that on another news post. Looks like Bit-tech are going the same way as all those really bad annoying website forums.

I guess this was the peak and now its downhill with crappy advertisments in the text.
devdevil85 10th February 2009, 18:14 Quote
Quote:
Originally Posted by Bauul
What's with the crappy auto-link in the picture text? I really hope this isn't what Dennis publishing has in store in Bit.
I don't see the auto-link. Must be regional or something...
Silver51 10th February 2009, 20:24 Quote
Quote:
Originally Posted by devdevil85
I don't see the auto-link. Must be regional or something...

Looks like it's gone now, but the code is still in the page (view source):
Code:
script type="text/javascript" src="http://bit-tech.uk.intellitxt.com/intellitxt/front.asp?ipid=17820"></script>

:(
Loot3r 11th February 2009, 09:44 Quote
Great to hear that games are doing well in these though times! as for the intellitext, i know you guys need sponsors but please make sure you dont add stupid pop ups and lame adds to this great site! you have come to far to become just another website! Great work tho, iv spread the bit bug around and will continue to do so!
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