Steam launches European beta

Valve has launched a web-based European beta to Steam, throwing the prices into haywire.

We'll have to thank RockPaperShotgun for drawing our attention to this, but Valve has quietly released a European beta to Steam - one that has introduced new, crazy prices to the UK.

The beta is currently only available through the web-based side of Steam, not the Steam program front-end. The site actually picks up where you are in the world and shows you the correct prices.

And the prices are actually quite mental too, though it isn't clear if it's a bug or a deliberate pricing change. UK users can now get substantial savings over the US users, though some prices just don't make any sense at all.

Take BioShock for example, which costs $54.99 in the US (that's around £42.38 when converted). If you buy the same game through the European beta though then you can pick it up for just £13.99. The Complete Civ IV pack offer similar savings, costing $59.99 in the US, but just £26.99 in the UK.

Other prices meanwhile seem broken in a slightly more odd way. Grand Theft Auto: San Andreas, for example, is currently priced at £13.99, while the very first Grand Theft Auto game costs more than the more recent titles at £16.99.

The good side to this is obviously that these prices, even if they don't last, open up some stunning savings for UK users. Already we've combed through the market and picked out a number of items for ourselves. The bad news though is that if it is just a pricing glitch then it might not last. If you're going to buy something then you'd better do it quickly.

Our favourite deal of the moment is the original and classic Deus Ex, which can be yours for just £5.99. Tell us what crazy prices you can find in the forums.
Quote ozstrike 12th December 2008, 16:16
Sounds good to me, but I don't really have time or money to be putting towards games right now. Ah well, hope it lasts.
Quote TurtlePerson2 12th December 2008, 16:20
I live in the U.S. and I just checked and Steam is currently selling Bioshock in the U.S. for $19.99. Civ 4 collection is selling for $59.99 though. I'm not sure where the Bioshock price came from.

A question that I have is how do U.K. people play Valve games if Steam is just now arriving?
Quote bahgger 12th December 2008, 16:29
We either pay US prices or we buy the games instore and attach our activation code to Steam and pair the game that way.
Quote reflux 12th December 2008, 16:36
Yeah, everything's listed in dollar, so every purchase involves a trip to a currency converter to check how much it actually costs. This is quite overdue.
Quote CardJoe 12th December 2008, 16:39
Quote:
Originally Posted by TurtlePerson2
I live in the U.S. and I just checked and Steam is currently selling Bioshock in the U.S. for $19.99. Civ 4 collection is selling for $59.99 though. I'm not sure where the Bioshock price came from.

I'm looking at the US price as listed on my PC in the UK right now and it says BioShock - $54.99.
Quote Bursar 12th December 2008, 16:47
Does Deus Ex run flawlessly under Vista and with modern hardware? I loved that game, so paying £5.99 for a version that will run on a modern PC is a no brainer!
Quote pendragon 12th December 2008, 16:49
Quote:
Originally Posted by CardJoe
I'm looking at the US price as listed on my PC in the UK right now and it says BioShock - $54.99.

ouch.. I got it on sale at Target for $10 USD.. seemed like a good deal to me
Quote DougEdey 12th December 2008, 16:55
Doesn't work for me, I get US prices
Quote Hamish 12th December 2008, 16:57
Quote:
Originally Posted by TurtlePerson2
I live in the U.S. and I just checked and Steam is currently selling Bioshock in the U.S. for $19.99. Civ 4 collection is selling for $59.99 though. I'm not sure where the Bioshock price came from.

A question that I have is how do U.K. people play Valve games if Steam is just now arriving?

steam isnt arriving now, just different pricing for europe and us
before the price was the same in the US and here
this was fine when games were ~$45 on steam, ~£25 in shops and the £ was worth 2$

with the failing pound games on steam were costing ~£15 more than in a shop

clearly valve saw this and realised nobody was gonna use steam at those prices :p
Quote:
Originally Posted by DougEdey
Doesn't work for me, I get US prices

you have to use the proper link, which is why its still beta
http://store.steampowered.com/?localizedcurrency=1
Quote CardJoe 12th December 2008, 17:03
Quote:
Originally Posted by Bursar
Does Deus Ex run flawlessly under Vista and with modern hardware? I loved that game, so paying £5.99 for a version that will run on a modern PC is a no brainer!

Should do, yes. It runs fine under Vista anyway. Sometimes it just needs a minor .ini fix to tweak the graphics though.
Quote:
Originally Posted by DougEdey
Doesn't work for me, I get US prices

Are you using the right link?

http://store.steampowered.com/
Quote steveo_mcg 12th December 2008, 17:04
How much trouble would this have saved if it had been released a few weeks earlier. Bloody EA and duplicating cd keys for l4d.
Quote Tyrmot 12th December 2008, 17:10
BioShock for £14? snapped it up...
Quote NightrainSrt4 12th December 2008, 17:17
Maybe they are telling you guys in the UK that the US pays $54.99 for Bioshock to make you feel like you are getting a deal. I'm here in the US, going to the US site, and it is $19.99. Why they would list our price as 35$+ than what it is I do not know. But I don't think we ever paid $54.99 for Bioshock.
Quote badders 12th December 2008, 17:24
I'm in the UK, but from my work's US-based IP, it says $19.99 for Bioshock.

I'll have a look when I get home later too!
Quote yodasarmpit 12th December 2008, 17:27
Quote:
Originally Posted by DougEdey
Doesn't work for me, I get US prices
Same here, all still in US $
Quote DougEdey 12th December 2008, 17:27
Quote:
Originally Posted by CardJoe
Are you using the right link?

http://store.steampowered.com/
That's the US link.
Quote:
Originally Posted by Hamish
you have to use the proper link, which is why its still beta
http://store.steampowered.com/?localizedcurrency=1

That's the UK link
Quote kempez 12th December 2008, 17:33
Finally L4D converts well to ££'s

Bought it :D
Quote bilbothebaggins 12th December 2008, 18:00
What has ever fascinated me more about steam is that they're are able (and willing) to collect VAT for my home country.
So I transfer x$ + 20% austrian vat to Valve, they somehow hand it over to the british tax authorities who channel it further to my local Finanzamt. ... Or so they are telling us :D
Quote Xlog 12th December 2008, 18:22
And for those not in UK (but in EU) prices are insane too, but in the bad way, L4D - 50€, COD:WAW - 55€ ( it seems they only changed $ symbol with €...)
Quote boiled_elephant 12th December 2008, 18:35
Epic.
Quote UncertainGod 12th December 2008, 19:21
About time really and it's nice that they have included vat in the prices.
Quote Rexxie 12th December 2008, 19:40
Dang, I think it tries to figure out your local currency... I'm getting euros, and the prices are exactly the same as the US dollar amount... GTA IV is 49.99$ and 49.99€
:-(
Quote lesdmark 12th December 2008, 19:59
Price listed for me in the US for Bioshock is 19.99$ as well still not sure why it would say differently for anyone else.
Quote Volund 12th December 2008, 20:03
Quote:
Originally Posted by CardJoe
I'm looking at the US price as listed on my PC in the UK right now and it says BioShock - $54.99.

It isn't, believe me... I'll post a screenshot up if you want.
Quote mikeuk2004 12th December 2008, 20:38
Quote:
Grand Theft Auto: San Andreas, for example, is currently priced at £13.99, while the very first Grand Theft Auto game costs more than the more recent titles at £16.99.

Only an idiot will by the origianl GTA game from steam and an even bigger idiot for paying £16.99 when Rockstar offer the game completly free on their own website.

http://www.rockstargames.com/classics/

But you never know, not all people shop around before buying a game these days. :)

But still £16.99 for an ancient game?? I dont remeber paying more than £10 back in the day.
Quote Angleus 12th December 2008, 20:44
Quote:
Originally Posted by mikeuk2004
Only an idiot will by the origianl GTA game from steam and an even bigger idiot for paying £16.99 when Rockstar offer the game completly free on their own website.

http://www.rockstargames.com/classics/

Cheers for an awesome link!
Quote Torwald 12th December 2008, 23:04
GTA 4 - 49,99€
In Poland, GTA 4 (in shop, BOX version) - 140zl ~ 35€
Steam isn't perfect ;)
Quote Hamish 12th December 2008, 23:25
i think its a bit buggy for europe still

GTA4
uk steam £27
amazon uk £24 + shipping
Quote Kamakazie! 12th December 2008, 23:35
Quote:
Originally Posted by CardJoe
I'm looking at the US price as listed on my PC in the UK right now and it says BioShock - $54.99.

But the prices that us UK people see in dollars is not the US price. It is the EU price without any conversion applied.
Whatever you are seeing is not necessarily the US price just because it is in dollars. There has been different pricing across different regions on Steam for ages.


It doesn;t matter what link you click to go to the store, you just have to select "Enable European currency Beta" in the top right corner.
Quote DXR_13KE 12th December 2008, 23:46
Quote:
Originally Posted by Rexxie
Dang, I think it tries to figure out your local currency... I'm getting euros, and the prices are exactly the same as the US dollar amount... GTA IV is 49.99$ and 49.99€
:-(

how the hell are they converting $ to €?

1 US$ = 0.749€ not 1 US$ = 1€!!!!
Quote Kamakazie! 12th December 2008, 23:58
It is a beta. The prices are probably not all set yet.
Wow at the instant total over reaction from some people here and especially on RPS.
Quote crompers 13th December 2008, 00:08
just snagged myself TF2 for £6.99 booya!
Quote impar 13th December 2008, 10:03
Greetings!

Some prices Steam offers in my IP, followed by direct conversions to £ and US$ using this site:
CoD5 - 54,99€ - 49,35£ - 73,42US$
FarCry2 - 49,99€ - 44,86£ - 66,74US$
L4D - 49,99€ - 44,86£ - 66,74US$
iFluid - 9,99€ - 8,97£ - 13,34US$
Defense Grid: TA - 19,99€ - 17,94£ - 26,69US$
FM2009 - 44,95€ - 40,34£ - 60,01US$
GTA4 - 49,99€ - 44,86£ - 66,74US$
Fallout3 - 49,99€ - 44,86£ - 66,74US$

Now, where does it say that VAT (in my case 20%) is already included in the price listed?

PS:
I see it now.
Its on the cart chekout screen.
It still fails to respect current legistlation on invoicing and pricing display.
Quote Fly 13th December 2008, 10:38
Bioshock purchased. Bling .
Quote Bladestorm 13th December 2008, 11:51
When Bioshock launched, its price to those in the US (and at the time visible to all on the frontpage) was $49.99 but if you clicked through to buy as a UK customer it went up to $54.99 which proves they've always had the capacity to vary the dollar price based on region (This was also admitted to on the forums at the time).

And from a decent while back they've been adding VAT after that stage, so that £42.38 becomes more like £48.74.

I'm glad to see they are finally getting there act together on it, though I'm sure some of the prices will remain daft because they are set by the publisher's policies and not valve.
Quote Evildead666 13th December 2008, 12:27
[QUOTE=impar]Greetings!

Some prices Steam offers in my IP, followed by direct conversions to £ and US$ using this site:
CoD5 - 54,99€ - 49,35£ - 73,42US$
FarCry2 - 49,99€ - 44,86£ - 66,74US$
L4D - 49,99€ - 44,86£ - 66,74US$
iFluid - 9,99€ - 8,97£ - 13,34US$
Defense Grid: TA - 19,99€ - 17,94£ - 26,69US$
FM2009 - 44,95€ - 40,34£ - 60,01US$
GTA4 - 49,99€ - 44,86£ - 66,74US$
Fallout3 - 49,99€ - 44,86£ - 66,74US$

Yes. These are the prices I see too....$ to Euro in a 1-1 ratio...
Quote g3n3tiX 13th December 2008, 21:39
Same here...Shame as being able to purchase in $ led to cheaper games (not so much) but now there is no incentive to buy steam over retail. (if the 1-1 ratio for $/€ is applied)
Quote Matticus 13th December 2008, 23:46
Yep, $54.99 is what I get. Weird.
If the prices are going to get competitive then I may have to get credit card just for steam :p
Quote yodasarmpit 14th December 2008, 00:08
Quote:
Originally Posted by Matticus
Yep, $54.99 is what I get. Weird.
If the prices are going to get competitive then I may have to get credit card just for steam :p

As Doug posted the correct link is http://store.steampowered.com/?localizedcurrency=1
Quote Andy Mc 14th December 2008, 10:22
What is even better is that all prices now include VAT!

I was thinking about buying CoD4 via steam but at the old price of $59.99 PLUS VAT really put me off, but now it is £29.99 inc VAT so I may just get it after pay day.
Quote Andy Mc 14th December 2008, 18:12
It looks like this is now in the main steam client, just click the link in the top right of your steam store window.
Quote rjkoneill 15th December 2008, 00:32
this is excellent news - waits for client update...
Quote Xir 16th December 2008, 11:59
Bioshock is beeing sold in shops in Germany for 10€ for over 2 months now.
10€ = 13.6$ = 9£
(10Euro is 13.6 Dollar is 9 Pounds)

Wait a sec...
...10 euro is 9 pounds? I've got to go shopping in London!

;-)
Quote steveo_mcg 16th December 2008, 13:20
Yeah i think Europe is going to have to come to Britain cause we ain't coming over there until you let the pound get strong again :D
Quote Saivert 18th December 2008, 04:02
I have a pretty good idea of what something is worth just by looking at the price in US Dollars. No need to use a currency converter for the nitty gritty details. A couple bucks error margin doesn't break the bank. I pay using Visa or PayPal and I'm from Norway. Works great for me.

Still complaints:
- No prices in NOK (Norwegian Kroner) yet. I only get Euro €
- The Steam store is still hosted on US soil it seems. Very slow servers. I wish they opened up some mirrors in the EU so we don't have to wait so long to open up a page there.

As for incentives to buy on Steam I seldom seen price as one of them. Most retailers undercut Steam all the time due to release discounts and Valve games not being such high profile as the others they can afford setting down the price on the games to attract customers to the store. Don't be foolish. Buy the game where it's the cheapest. Money is everything.
Quote impar 18th December 2008, 14:12
Greetings!

No longer Beta.
Everyone that buys in Euros through Steam will have his/her wallet raped.

Fallout3 - 49,99€ at Steam.
Fallout3 - 34,99€ at Play.com.
Quote StephenK 20th December 2008, 21:56
This is similar to what Apple tried to do but eventually they were stopped ( http://news.bbc.co.uk/2/hi/business/6520677.stm ). EU citizens need to complain so that the EU commission will investigate, just like they did with itunes.

If you're an EU citizen the form you need to fill in is here : http://ec.europa.eu/competition/forms/consumer_form.html

Example of how it's filled out is here : http://img111.imageshack.us/img111/3995/formia1.jpg

EDIT: Please not the example form is from a steam discussion and as impar points out, the result desired is sort of incorrect as Steam can have different prices in US and Eurozone)
Quote impar 20th December 2008, 22:07
Greetings!
Quote:
Originally Posted by StephenK
Example of how it's filled out is here : http://img111.imageshack.us/img111/3995/formia1.jpg
Thats wrong!
Steam can have different prices in USA and EU. What it cant do is block access from non-UK europeans to the UK store.
Goes against the free trade inside the EU.
Quote StephenK 20th December 2008, 22:55
Sorry for the confusion impar, I never said they couldn't have different prices outside the Eurozone. The image was just an example from a steam complaint forum
( http://forums.steampowered.com/forums/showthread.php?t=770231 )I didn't actually read it (my bad) as I'd already filled out the form. Just thought it was handy to have an example.


The problem is as you say inside the eurozone we are getting different prices. When i filled in the form myself I asked for prices in eurozone (eg UK prices) to be available to all eu citizens in keeping with free trade policies.
Quote quack 21st December 2008, 00:05
Awesome, about time prices appeared in pounds.
Quote WildThing 21st December 2008, 00:36
For those of you interested, STALKER:Shadow of Chernobyl on steam is 75% off this weekend!!! Just bought it for £3.49!!!
Quote StephenK 23rd December 2008, 01:37
http://www.youtube.com/watch?v=J9aEY87sDDU

Beautiful!

(Note: Turn on closed captions)
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