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YouTube to start selling games

YouTube to start selling games

Google has announced plans to start selling music and games through YouTube to increase revenue.

Google has announced that it is to start selling games through YouTube soon thanks to a partnership with Amazon.com, as well as MP3s through a deal with Apple's iTunes store.

YouTube, which is owned by Google, is one of the most popular sites on the internet thanks to the plentiful amount of LOLcats, faceplants, sneezing pandas and other truly fantastic videos, but has so far not managed to turn a single penny of profit.

In an effort to try and get a bit of money out of the video-sharing website then, Google has partnered with Amazon and Apple to put 'Buy it now!' buttons below certain videos. The idea then is that if you were watching a gameplay video of FIFA '09 for the Xbox 360, for example, then you would be able to buy it on the spot if you so chose.

While game videos will be linked to Amazon.com, similar buttons will be available on music videos that will allow the user to buy the song through Apple's iTunes music store. Both Apple and Amazon will be sharing revenue with Google as part of the deal, according to Reuters.

Youtube, which is so popular that around 13 hours of video are uploaded every minute, will continue to explore other ways of generating profit, including on-site advertising. Google paid $1.65 billion USD for the site back in 2006, which is enough to put a dent even in Google's bank account, so getting a few bucks back is a good idea.

What do you think of online advertising and the option to buy games or music directly through YouTube? Let us know in the forums.

6 Comments

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ChaosDefinesOrder 9th October 2008, 11:03 Quote
The music video implementation is a great idea in principle! I say in principle because I don't use iTunes and never will, much preferring to buy the CHEAPER full hard copy album through cdwow or play.com)
ParaHelix.org 9th October 2008, 13:34 Quote
To be honest, I don't think the combination of YouTube and games will work, Google selling games is great, but not through YouTube in my oppinion. YouTube is too spesific of a website.
mclean007 9th October 2008, 13:48 Quote
Quote:
Originally Posted by ChaosDefinesOrder
The music video implementation is a great idea in principle! I say in principle because I don't use iTunes and never will, much preferring to buy the CHEAPER full hard copy album through cdwow or play.com)
I'm like you, but it looks like we're in the minority, given the vast number of tracks now being sold through ITMS. If it links to your Amazon one-click and ITMS accounts, then it could be a huge driver of impulse track and game purchases. Think of the other possibilities - it could link new movie trailers to local listings and the bookings pages of your nearest cinemas (Google already does listings so it wouldn't be a huge step) and old movie/TV clips and trailers to their listings on Amazon or Play.
Mentai 9th October 2008, 13:58 Quote
Ug itunes. Go DRM infested music! Honestly, if it were linking to DRM free flac or 320kbps mp3 of music on youtube, I would buy them. Their loss =/
leviathan18 9th October 2008, 16:00 Quote
Quote:
Originally Posted by ParaHelix.org
To be honest, I don't think the combination of YouTube and games will work, Google selling games is great, but not through YouTube in my oppinion. YouTube is too spesific of a website.

why, if you look for fifa 09 as the example given you are watching an ad of the game, if you like it you have a button to buy it from amazon i think its smart
Spaceraver 10th October 2008, 04:31 Quote
Never ever itunes.. I don't have a mac, so I can live without it.
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