The gory presentation of Sega's MadWorld is already causing concern among pressure groups.
Pressure group Mediawatch-UK, which campaigns for decency in television, games and films, has begun to lobby the British Board of Film Classification to ban Sega's new MadWorld
game - an ultra gory action game for the Nintendo Wii.
Speaking on behalf of the group, Mediawatch director John Beyer told the Mail Online
that his group does not want to see Sega ruin the family friendly image of Nintendo.
"I hope the British Board of Film Classification (BBFC) will view this with concern and decide it should not be granted a classification,
" said Beyer.
"What the rest of world does is up to them. We need to ensure that modern and civilised values take priority rather than killing and maiming people.
"It seems a shame that the game's manufacturer have decided to exclusively release this game on the Wii,
" said Beyer. "I believe it will spoil the family fun image of the Wii.
is a hyper-violent action game presented in a black and white and red style, similar to Frank Miller's Sin City
. The game casts players as contestants in a violent gameshow where they are rewarded for elaborate and gory murders.
"Mad World will be suitably age-rated through the appropriate legal channels and thus only available to an audience above the age rating it is given,
" Nintendo promised.
You can check out footage of the game here
, and please do let us know exactly how outraged the trailer makes you feel in the forums