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Pressure groups campaign against Sega's MadWorld

Pressure groups campaign against Sega's MadWorld

The gory presentation of Sega's MadWorld is already causing concern among pressure groups.

Pressure group Mediawatch-UK, which campaigns for decency in television, games and films, has begun to lobby the British Board of Film Classification to ban Sega's new MadWorld game - an ultra gory action game for the Nintendo Wii.

Speaking on behalf of the group, Mediawatch director John Beyer told the Mail Online that his group does not want to see Sega ruin the family friendly image of Nintendo.

"I hope the British Board of Film Classification (BBFC) will view this with concern and decide it should not be granted a classification," said Beyer.

"What the rest of world does is up to them. We need to ensure that modern and civilised values take priority rather than killing and maiming people.

"It seems a shame that the game's manufacturer have decided to exclusively release this game on the Wii," said Beyer. "I believe it will spoil the family fun image of the Wii."

Sega's MadWorld is a hyper-violent action game presented in a black and white and red style, similar to Frank Miller's Sin City. The game casts players as contestants in a violent gameshow where they are rewarded for elaborate and gory murders.

"Mad World will be suitably age-rated through the appropriate legal channels and thus only available to an audience above the age rating it is given," Nintendo promised.

You can check out footage of the game here, and please do let us know exactly how outraged the trailer makes you feel in the forums.

31 Comments

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cjoyce1980 13th August 2008, 10:13 Quote
give the game an 18 rating, i cant wait for this game.... i've completed zelda, mario galaxy, mario kart, boom blox.... now i want this...

finally an original core gamer title which gamers and the industry have been crying out for!! :)
sinkhead 13th August 2008, 10:14 Quote
Violence for the sake of violence s never something I agree with, but this game seems almost comic-book-like in its presentation so it's not too bad. I don't have a problem with this being released.
Paradigm Shifter 13th August 2008, 10:23 Quote
As said above, give the game an 18 rating and release it. I understand the whole 'interactive' element might be a concern (particularly on the Wii) but I honestly don't see how gory games are any different to gory/ultra-violent movies, and yet they get OK'd all the time.
geo139 13th August 2008, 10:27 Quote
does the home DVD player have a bad image because it can play ultra gory 18s as well as disney films?
liratheal 13th August 2008, 10:39 Quote
Are they ****ing kidding?

These clowns won't be happy until we're all watching The Little Mermaid (I'd be less bothered by this if Ariel wasn't a cartoon) until the god-damn end of time. Gtfo my country :/
CardJoe 13th August 2008, 10:39 Quote
Quote:
Originally Posted by geo139
does the home DVD player have a bad image because it can play ultra gory 18s as well as disney films?

Slightly different issue here as Nintendo has, unlike DVD makers, traditionally fought very hard to keep games like this off of it's platforms - both through censoring and refusing licenses.
shigllgetcha 13th August 2008, 10:42 Quote
itll be over 18s what the hell do they want. Its the exact same as films. why stop adults buying games they want just because some parents dont filter the games their kids buy.
Anyway i dont beleive in anyway that gorey/violent games affect children in anyway, if they are mature enough to understand their actions have conciquences then violent games wont affect them. i know i played plenty of over 18 games way way before i was 18 and i havent killed anyone
sotu1 13th August 2008, 10:42 Quote
http://www.mcvuk.com/news/31496/MadWatch-controversy-reaches-The-Sun

dear lord it's hitting the Sun, now it'll never get released and it will be totally blown out of proportion and it won't get fair coverage!

It's going to be such a shame because the Wii desperately needs a more mature game and some new IP.
Tris 13th August 2008, 10:49 Quote
For once, i don't wholly disagree with the "pressure groups". Lets face it the wii has been aimed (both by marketing and by the titles released so far) to be the "family friendly console". I don't see that stopping it from getting a rating is going to be possible as that would be discriminating against the specific platform as it would go through fine on an xbox360/ps3.
I don't necessarily agree with what they are trying to achieve, but i can understand the concern here given the amount of Wii's out there that have probably been bought for younger kids to play harmless games like mariokart. As usual of course it has to be left to the parents to take some responsibility for what they buy their kids.
Arkanrais 13th August 2008, 10:49 Quote
not this s**t again.
/facepalm
reaper1984 13th August 2008, 10:58 Quote
When will these people learn?

I thought living in a democracy meant we had the freedom to choose for ourselves what we watch or play. It seems not, there are still groups who think they know best and have the 'right' to tell us all what we should or shouldn't do in our lives.

It's quite depressing really. Anyway, back to GTA4 and killing some prostitutes... which of course must mean I'm a psycho in real life...
Cobalt 13th August 2008, 11:06 Quote
Being in a democracy means we have to live by the majority rule. If you aren't par of that majority then you can bugger off it seems. Remember: "Democracy is the worst form of government, except for all the others that have been tried", its true.
pimlicosound 13th August 2008, 11:14 Quote
I don't understand how the image of the Nintendo Wii is any concern of MediaWatch UK. It's not as if the "family fun" image of the Wii is one of the core pillars of our culture and society, which must be kept sanctified! It's entirely the concern of Nintendo what image they want to portray.

What else might they complain about? If Coke started marketing their drink at older people, would they complain that it is spoiling the "youth orientated image" of Coke?

Their argument makes no sense, and totally over-reaches itself.
Romirez 13th August 2008, 11:20 Quote
Sounds quite interesting, Sin City's style was great. Don't spose Jessica Alba's anywhere in it?

With the Wii Nintendo has hit a much wider audience than their previous few consoles, presumably meaning that the average age is older. Makes sense to release games for the new, older players, as well as the people who've grown up with nintendo's and would like something a bit darker without having to shell out another £300 on a different console.
And Turok Rage Wars, as I recall, wasn't exactly full of frolicking cherubs and shrubberies.

If a parent isn't capable of deciding whether or not to give their kid something with a nice red '18' sign on the side, then pressure groups really aren't going to help.
Romirez 13th August 2008, 11:22 Quote
double post ><
Paradigm Shifter 13th August 2008, 11:33 Quote
Quote:
Originally Posted by Cobalt
Being in a democracy means we have to live by the majority rule. If you aren't par of that majority then you can bugger off it seems. Remember: "Democracy is the worst form of government, except for all the others that have been tried", its true.

Except that, by their very nature, pressure groups tend to be the minority. But they scaremonger enough and wine and dine politicians to get their way.

The majority, 99% of the time, is silent. The majority don't vote. But, unfortunately, this is another thing to remember:

"Silence gives consent."
DXR_13KE 13th August 2008, 11:44 Quote
ow hell not!!! i want this game!!! nintendo needs these kinds of games if they want to capture a broader public and be considered something more than a party console!!!!
teamtd11 13th August 2008, 12:00 Quote
People that think that the wii is only a console for families need to take there blinkers off. and let the wii have the greater variety of games :(
Timmy_the_tortoise 13th August 2008, 12:36 Quote
This guy is the epitome of moronism.
chicorasia 13th August 2008, 13:34 Quote
Quote:
Speaking on behalf of the group, Mediawatch director John Beyer told the Mail Online that his group does not want to see Sega ruin the family friendly image of Nintendo.

Doesn't it seem a little odd that Mediawatch is worried about madworld ruining Nintendo's family friendly image, while Nintendo is giving the game a go ahead?
Quote:
Originally Posted by liratheal

These clowns won't be happy until we're all watching The Little Mermaid

What? WIth all that underage nudity? I wonder how Little Mermaid hasn't been banned yet!
Redbeaver 13th August 2008, 13:50 Quote
same old kind of story. its not the game. its not the kids. its the dumbass parents who cant control (or in some case, never bother to) what their underage children have access to.

[QUOTE=chicorasia]
Quote:


What? WIth all that underage nudity? I wonder how Little Mermaid hasn't been banned yet!

ROFL
sjhujh 13th August 2008, 14:19 Quote
I think it will make a good change to what ninty has been associated with, I mean the Xbox has both kiddy, teen, and Adult games, why can't the Wii?

Also in reality, even if nintendo are a 'family company' (although which company doesn't sell it self as a family company) It's up to the family to decide what they play and their kids play... The ratings are a method of informing the consumer of the products nature not a way of censoring...
Vash-HT 13th August 2008, 15:17 Quote
It's not as if there isn't already a game with over the top violence and gore on the Wii (No More Heroes), but I guess these groups totally missed that one.
thebestnews 13th August 2008, 15:28 Quote
So he does'nt want it to ruin the "family orientated image of Nintendo"?

It's comments like this which make me glad I sold my Nintendo for a Xbox 360! Don't get me wrong, I had some fun with it, as did my family and my 4 year old nephews of which I have lots. It's common knowledge that the main problem with the Nintendo is the lack of lack 3rd party developer games available. Not to mention the fact that quality games are sold out for months whilst shop shelves are groaning under the weight of copies of "Game Party". It took my local Game store 3 months to stock Mariokart wii!

Nintendo are doing the right thing in backing this game. More games means more consoles sold!
HitmanAdski 13th August 2008, 15:29 Quote
"spoil the family fun image of the Wii." - Finally

The Wii is a platform not a family computer.

Thus being a platform why should it have restrictions to what is suitable to the 'personality' of the system?
Sebbo 13th August 2008, 16:10 Quote
i'm confused as to why this game ruins the family image of nintendo, and games like No More Heros, RE4/0/Umbrella Chronicles et al don't. hell, even the GameCube and N64 had some really dark, adult games - Eternal Darkness anyone? Hallucinations throughout the game, one of which is of your character, sitting in a bathtub full of blood, wrists and throat slit. I see kids playing it alongside their morning cartoons all the time </sarcasm>. These pressure groups really need to stop being so narrow minded and focused, plus do some more research. btw, why are we only just hearing of this now? the trailer for this game came out MONTHS ago
Fod 13th August 2008, 16:38 Quote
Quote:
Originally Posted by CardJoe
Slightly different issue here as Nintendo has, unlike DVD makers, traditionally fought very hard to keep games like this off of it's platforms - both through censoring and refusing licenses.

yes because resident evil 4 is made of rainbows and marshmallows :|
CardJoe 13th August 2008, 17:44 Quote
Quote:
Originally Posted by Fod
yes because resident evil 4 is made of rainbows and marshmallows :|

Note that I said traditionally, not consistently. Nintendo let Mortal Kombat get released too btw, but they took steps to limit the gore by changing the colours and so on.
Tulatin 13th August 2008, 19:09 Quote
V-v-violence?! Think of the children! :'(

Jesus. Just slap an 18 on it, and require ID to purchase it. I don't see how a game can ruin a "Family Friendly Image". What, are they going to advertise it with playskool graphics, and include a two foot poster that says KID SAFE! with it? Come on. Some groups need something better to do with their time.
Fod 13th August 2008, 19:49 Quote
Quote:
Originally Posted by CardJoe
Note that I said traditionally, not consistently. Nintendo let Mortal Kombat get released too btw, but they took steps to limit the gore by changing the colours and so on.

it was more aimed at those who cry "think of the children" rather than you, but yeah.
mister_smiffy 13th August 2008, 22:44 Quote
@Pimlicosound, chicorasia: Totally agree.

As Joe said, Nintendo has traditionally fought it's own corner as regards gore etc, so given that they clearly see this as a good fit for the console, it has sod all to do with mediawatch.

Rate it, release it. End of. Sigh. The only consolation is that the reactionaries at the mail are the only ones moronic enough to consider this worth reporting.

Also, from the article: 'clammering'? lol. The mail could use a proofreader.
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