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EA CEO hates the new E3

EA CEO hates the new E3

Since the scaling down of E3 and the disappearance of the booth babes, the appeal of the event has waned.

E3 2008 has finally come to a close, but all is not good apparently as several major publishers have voiced concerns about the worth of the show and whether or not they will continue to be part of it in the future.

EA's CEO John Riccitiello was perhaps the most blunt of all who said that he flat-out hated E3 in it's new scaled-down incarnation during an interview with the San Francisco Chronicle.

"I hate E3 like this," said Riccitiello. "Either we need to go back to the old E3, or we'll have to have our own private events."

These opinions were then mirrored by Ubisoft as well, where the publisher's American president said that the show was totally terrible and is now similar to a pipe-fitters show in a basement.

E3 used to be the most important event on the games calendar, but has been scaled down in recent years to become a press only event. However, with publishers now keen to show products on their own terms and time-tables and without competitions, E3 has largely become redundant for many. EA for one already hosts several events around the year - in fact, we're heading out to see the latest build of Red Alert 3 tomorrow - while Ubisoft hosts a larger single showcase in France every year.

"It's one milestone in the communication of your products throughout the year, and it's important because it's the ramp-up for Christmas," said Ubisoft's Alain Corre in an interview with GI.biz. "But E3 here, mid-July, in the Convention Center in downtown LA - it's not appropriate I would say."

Even Nintendo has been critical it seems, with Shigeru Miyamoto stating that the event is no longer the place to showcase titles for the dedicated gaming enthusiast.

The attendance figures are especially damning though. At it's peak, E3 played host to over 60,000 attendees, whereas the event is now limited to just 5000 professional journalists. This year's keynote speaker Governor Rick Perry delivered his opening speech to less than 20 people. What does that tell you? Let us know in the forums.

25 Comments

Discuss in the forums Reply
cjoyce1980 21st July 2008, 13:58 Quote
from a consumer point of view, the amount of content that can be found on sites like, G4, gametrailers, gamespot, etc.... is crazy.....

not sure that most of these press guys would be able to deliever the type of content that have been available in the last two years as the public would be in the way.

if i was able to get to E3 every year then i would love to play these games first hand, but if E3 change back to what it was, would we still get the same coverage with all the public queuing to play these games as well as the press?
Xir 21st July 2008, 14:06 Quote
It was E3's own choise, if you don't want to be a gamer (customer) event but a pure "maker" event...and the makers have no interest in meeting eachother...

This is what happens.
Silver51 21st July 2008, 14:16 Quote
Any excuse to post Bianca Beauchamp in PVC.

As for E3, it looks like everyone's saying the same thing. What once was a revered event has become a farce.
wuyanxu 21st July 2008, 14:18 Quote
where did that picture come from, i want a full sized one :P

gaming conventions are about players getting a feel of what to expect. so E3 basically shot both of its feet at the same time, while waving good-bye
bowman 21st July 2008, 14:30 Quote
E3 has been redundant for years.

wuyanxu, here's a slightly bigger one http://images.anime.xunlei.com/collection/s3/1/133414Xa6dszlsUfuf1OFpZA5Q3hWvQXgEPsukjOUZw2lD.jpg and more of them: http://blogs.ya.com/game-babes/200605.htm

http://tineye.com/ is your friend :)
supermonkey 21st July 2008, 14:59 Quote
Quote:
Originally Posted by The Article
This year's keynote speaker Governor Rick Perry delivered his opening speech to less than 20 people. What does that tell you?
I'm confused. Why is the Governor of Texas giving the keynote address at E3? What does he have to do with the video game industry?

-monkey
Nikumba 21st July 2008, 15:00 Quote
Quote:
Originally Posted by Silver51
Any excuse to post Bianca Beauchamp in PVC.

Indeed but in the spirit of being pedantic, she is wearing latex/rubber and not PVC

Kimbie
Silver51 21st July 2008, 15:14 Quote
Quote:
Originally Posted by Nikumba
Indeed but in the spirit of being pedantic, she is wearing latex/rubber and not PVC

Kimbie

Sorry, I was thinking about Mitzi Martin while writing that.
theevilelephant 21st July 2008, 15:35 Quote
why dont they just have 1 day for journalists only then the rest of the week for everyone.... that gives the journos a head start
zero0ne 21st July 2008, 15:57 Quote
tits
Timmy_the_tortoise 21st July 2008, 18:06 Quote
Surely it was a consortium of all of these companies who decided to scale it down in the first place?

If they want the old, "good" E3 back (like all of us gamers do) they can have it... Surely?
pendragon 21st July 2008, 19:03 Quote
Quote:
Originally Posted by theevilelephant
why dont they just have 1 day for journalists only then the rest of the week for everyone.... that gives the journos a head start

that just makes too much sense now doesn't it? :)
Quote:
Originally Posted by zero0ne
tits

well said, my friend. well said.
Silver51 21st July 2008, 19:33 Quote
In all seriousness, hasn't the Leipzig Games Convention already taken over from E3? I didn't even know E3 was still going on until it was mentioned here.
johnmustrule 21st July 2008, 19:36 Quote
That's alot of tits with no jobs this summer, thanks E3! D:<
Redbeaver 21st July 2008, 22:58 Quote
booth babes or go away. period.

like other has said, content on the net is insane... so u need somethin else to gather interests. i mean, who wouldnt smile when they see.... well... i mean... well u get the idea..
LordPyrinc 21st July 2008, 23:41 Quote
Hum... the whole purpose of tradeshows is to introduce products to the customers. Holding press only events was seriously the dumbest idea ever for E3. I can't believe the software/hardware manufacturers still participated in the events. Come on, we the gamers are the consumer, not the press. Give us boobs and free swag and we will be happy, exclude us from your event and you are wasting your money.
azrael- 22nd July 2008, 00:44 Quote
OMG! Them booth babes in that there picture! I wants one! Or both, for that matter! :D
DXR_13KE 22nd July 2008, 01:03 Quote
Quote:
Originally Posted by LordPyrinc
Hum... the whole purpose of tradeshows is to introduce products to the customers. Holding press only events was seriously the dumbest idea ever for E3. I can't believe the software/hardware manufacturers still participated in the events. Come on, we the gamers are the consumer, not the press. Give us boobs and free swag and we will be happy, exclude us from your event and you are wasting your money.

i completely agree!

edit: its dead, shame, i wanted to go....
HourBeforeDawn 22nd July 2008, 01:22 Quote
ya E3 has been going down hill for years now, I mean this year like what some 1300 companies turned then down or something ridiculous like that and I think if it keeps up like this we will be telling stories of E3 by 2010 instead watching coverage on it and they need to go back to be semi-public versus press only.
Cthippo 22nd July 2008, 07:04 Quote
E3 was all about hype, and it's difficult to generate that kind of hype with just journalists since all of us are pretty cynical of journos (yes, even you, Joe). The great thing about E3 was that it was accessable, it was legendary and the only thing that stood between any of us and the show was the cost of plane fare. Now, Joe gets to go do something cool, so what? Does it really matter if the eporters get to play with it or if they just get a press release about it? A little, but not the same as if some of the other regular forumites talk about it.

I'm rambling, I know
CardJoe 22nd July 2008, 08:35 Quote
Quote:
Originally Posted by Cthippo
E3 was all about hype, and it's difficult to generate that kind of hype with just journalists since all of us are pretty cynical of journos (yes, even you, Joe). The great thing about E3 was that it was accessable, it was legendary and the only thing that stood between any of us and the show was the cost of plane fare. Now, Joe gets to go do something cool, so what? Does it really matter if the eporters get to play with it or if they just get a press release about it? A little, but not the same as if some of the other regular forumites talk about it.

I'm rambling, I know

In the business, it matters hugely. Being able to mingle and network face to face and so is crucial and being able to ask questions face to face and see the games all in one place is very good.

That said, I hate E3 too. I'm all for the smaller parties.
TreeDude 22nd July 2008, 14:13 Quote
I always thought some day I would get to go to an E3. Oh well. I still remember learning what E3 was back in 99 and reading about the Dreamcast. The first screens of Sonic Adventure and NFL 2k. Good times.

Maybe when E3 tanks next year someone will wake up and do it right. At least lets hope.
SNIPERMikeUK 22nd July 2008, 15:17 Quote
The only thing that generally makes an E3, is when the next-consoles are on the way, and the speculation is laid to rest.... (That and gaming girls)
[USRF]Obiwan 22nd July 2008, 16:04 Quote
E3 with booth babes is like having the playboy mansion open for public and no one complaining about it.
E3 without booth babes is like showing a tit for 0.2 seconds during the superbowl and watch 40 million Americans get 'shocked'
Neogumbercules 23rd July 2008, 03:25 Quote
The new E3 sucks! I remember when I was a kid hoping that someday I could go and have a blast, but with this new BS E3, not only do I not have the desire to go, but I couldn't even if I wanted to. E3 needs to be revived.
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