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EA: New rating systems could slow releases

EA: New rating systems could slow releases

EA believes that the proposed changes made by Dr. Byron could cause delays in UK releases.

EA's UK Boss Keith Ramsdale has voiced concerns that the new rating systems proposed within the Byron report could have serious consequences for publishers and cause delays in UK releases of several games.

At the moment a PEGI rating system is employed for most games in the UK, but only games rated 15 or 18 are passed on to the government-backed BBFC. The BBFC has the authority to ban any games it examines, but is obviously only exposed to a small selection of games. The PEGI system is completely voluntary too, though major chains may refuse to carry games which are unrated.

A report completed by Dr. Tanya Byron recently claims that this system needs to be shaken up and that all games rated 12 or over should be examined by the BBFC. EA however claims that this means the BBFC would be much slower to process games, as more are being rated by them, and that this could slow the flow of releases in the UK market.

Speaking to GI.biz, EA's Keith Ramsdale said that the proposed changes to the existing methods would prove problematic for publishers.

"An extra and unnecessary layer of administration beyond a single system slows the process, and that delay will get passed on to the players themselves," said Ramsdalee - pointing out that the BBFC has only limited resources at it's disposal.

"With all the discussion about the Byron Review, we know what the Government thinks, but someone needs to speak up for British consumers - has anyone asked British consumers what they think?"

Turns out they have, actually. A recent You Gov study revealed that 67 percent of UK adults preferred the idea of a single pan-European rating system, according to Eurogamer.

What would you prefer - better rated games, or earlier games? Let us know in the forums.

25 Comments

Discuss in the forums Reply
liratheal 26th June 2008, 12:47 Quote
Oh, yeah, Because everyone REALLY cares about stiffing the UK gamers.

That said - Australians have it even worse for pointless release date gaps :/
sotu1 26th June 2008, 12:50 Quote
any excuse for a pic of bryon...hehe
liratheal 26th June 2008, 12:51 Quote
Quote:
Originally Posted by sotu1
any excuse for a pic of bryon...hehe

I was keeping quiet about that.. Worried it was just me >.>
cjoyce1980 26th June 2008, 13:09 Quote
Quote:
Originally Posted by sotu1
any excuse for a pic of bryon...hehe

seriously, she aint hot... so you need to get out more and try logging of facebook now and again... reality ain't that bad
The Infamous Mr D 26th June 2008, 13:09 Quote
Quote:
Originally Posted by liratheal
Quote:
Originally Posted by sotu1
any excuse for a pic of bryon...hehe

I was keeping quiet about that.. Worried it was just me >.>

Hell no. She is mighty fine, as doctors go :P

Makes a very welcome change seeing her lovely visage grace the gaming news posts. Beats that ugly Thompson goit hands down.
Timmy_the_tortoise 26th June 2008, 13:10 Quote
Quote:
Originally Posted by liratheal
Quote:
Originally Posted by sotu1
any excuse for a pic of bryon...hehe

I was keeping quiet about that.. Worried it was just me >.>

It's EVERYONE.
Flibblebot 26th June 2008, 13:22 Quote
There's nothing wrong with PEGI, it just needs to become mandatory and legally enforceable.
liratheal 26th June 2008, 13:23 Quote
Quote:
Originally Posted by Timmy_the_tortoise
It's EVERYONE.
Quote:
Originally Posted by The Infamous Mr D
Hell no. She is mighty fine, as doctors go :P

Makes a very welcome change seeing her lovely visage grace the gaming news posts. Beats that ugly Thompson goit hands down.

No argument there!
LeMaltor 26th June 2008, 13:47 Quote
Gorgeous lady ^_^
Baz 26th June 2008, 14:14 Quote
Quote:
Originally Posted by sotu1
any excuse for a pic of bryon...hehe

How to make gamers agree with you - use a hot lady!
naokaji 26th June 2008, 14:44 Quote
agree with her? nah... not really, it goes more in the direction of accepting the lesser evil.
Timmy_the_tortoise 26th June 2008, 14:54 Quote
Quote:
Originally Posted by naokaji
agree with her? nah... not really, it goes more in the direction of accepting the lesser evil.

I think she's very agreeable.
MrMonroe 26th June 2008, 15:11 Quote
On the actual topic....

Like EA is actually worried it will slow down their process. They're just saying this now to prime the games journalists for when they blame their already late releases on the ratings system.
banshee256 26th June 2008, 15:24 Quote
I would prefer option number 3: No rating system at all. Though I'm not from the UK, but from Denmark, so I couldn't care less. I've never even glanced at the rating of a game, movie and/or book before buying it. Hell, I haven't looked at the ones I have on the shelves. And I think it's a complete waste of time and money. You should be able to judge the contents of the game from the cover, description on the back and/or talking to the clerk at the store. If you buy online, then what's your excuse for not going to the official site, that every game has now-a-days and see for yourself?
DXR_13KE 26th June 2008, 15:29 Quote
great.... more red tape! just what we need.

the woman in the picture has some huge teeth.... or a crocodile smile....
Timmy_the_tortoise 26th June 2008, 15:33 Quote
Quote:
Originally Posted by DXR_13KE
the woman in the picture has some huge teeth.... or a crocodile smile....


Huge teeth...

All the better for chewing up all of EA's release date plans.
WildThing 26th June 2008, 19:16 Quote
Quote:
Originally Posted by The Infamous Mr D
Hell no. She is mighty fine, as doctors go :P

Makes a very welcome change seeing her lovely visage grace the gaming news posts. Beats that ugly Thompson goit hands down.

Lol! +1
supaste 26th June 2008, 19:27 Quote
Here they go again, trying to make another tiresome and pointless process to further piss off and worry the gaming community. I'm sick of government officials who think they know it all and have never touched a video game in their life claiming that they corrupt our minds.

Why can't they have a go at dicking all over something else. I could swear that by allowing your children to watch Big Brother you are lowering their IQ.
devdevil85 26th June 2008, 20:49 Quote
Quote:
Originally Posted by cjoyce1980
Quote:
Originally Posted by sotu1
any excuse for a pic of bryon...hehe

seriously, she aint hot... so you need to get out more and try logging of facebook now and again... reality ain't that bad
I'd do'er.....
BurningFeetMan 27th June 2008, 00:00 Quote
The further they limit the consumer, the more customers they lose. They seem to forget that customers can walk down the road to ĀµTorrent with 2 clicks of a button...
Matticus 27th June 2008, 01:38 Quote
Quote:
Originally Posted by cjoyce1980
seriously, she aint hot... so you need to get out more and try logging of facebook now and again... reality ain't that bad

That's a bit harsh. I think the first 4 words would have done it without then going onto insult people for no good reason.

If a the rating system was implemented properly I don't see any reason why there should be any (substantial) delay, and if there is then it can't be as bad as being an Australian waiting for a game release.
Overlord 27th June 2008, 03:29 Quote
She can stroke my love sausage anyday!
Cadillac Ferd 27th June 2008, 07:47 Quote
Whoa now, simmer down guys.
Whats all this mess about the UK rating system about? I thought the UK had a similar rating system to the US. It doesn't matter how perfect the system is though... if it's not enforced stringently enough then there's really nothing that can be done to improve it.
perplekks45 27th June 2008, 11:42 Quote
Quote:
Originally Posted by banshee256
I would prefer option number 3: No rating system at all. Though I'm not from the UK, but from Denmark, so I couldn't care less. I've never even glanced at the rating of a game, movie and/or book before buying it. Hell, I haven't looked at the ones I have on the shelves. And I think it's a complete waste of time and money. You should be able to judge the contents of the game from the cover, description on the back and/or talking to the clerk at the store. If you buy online, then what's your excuse for not going to the official site, that every game has now-a-days and see for yourself?
As far as I'm concerned I don't care about ratings and I don't judge games/books/movies by their ratings too... BUT I think ratings are good for parents who try to take care of their children. We all know parents don't browse the internet to check out what this game is about or how much blood that movie contains before they allow their children to buy/watch it. They do however "read" (tbh they look at it for 5-10 seconds and judge almost immediately) the packaging in the stores and if there is a HUGE sticker/sign on it saying "DON'T TOUCH IF YOU'RE UNDER [enter age]" they kinda know if it's appropriate for their kid or not.

I'm not defending ratings systems as I think at least 33% are wrong. (UT with the exploding head on the back of the cover 16+ in Germany, Quake III 18+... :| )
All I'm trying to say is they can be helpful and as long as parents don't start(/try?) understanding their kids and their kids' entertainment options better we those little signs.
Timmy_the_tortoise 27th June 2008, 15:16 Quote
I don't think the BBFC should exist because it was a TORY initiative... More to the point.. It was a THATCHER initiative.

EEEWWW
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