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Kane and Lynch adverts banned in the UK
Author: Joe MartinPublished: 10th April 2008
A number of Kane and Lynch pictures have been banned in the UK by the ASA.
Kane and Lynch has proven no stranger to controversy and Eidos was rumoured to have put advertising pressure on GameSpot, resulting in the firing of games reviewer Jeff Gerstmann. This is the first time the mainstream has cottoned on to the game however.
The ASA revealed that it has had 26 seperate complaints about the advertising campaign for Kane and Lynch, many of which cited concern about the depicted violence against women.
The print advert in question show Kane and Lynch standing over a gagged, crying woman while talking on a mobile phone and holding a shotgun.
"The majority of the complainants believed (the) ad was offensive, because it included shocking images, which condoned violence, particularly towards women," was the ASA's official comment.
Future Publishing also became involved in the debate as a number of the adverts had appeared in magazines such as Edge.
"Although we noted the image in the ads was not dissimilar to some of the images shown as part of the editorial content of Edge and Total Film magazines, we considered that the portrayal of violence it contained, with particular regard to the female hostage, was graphic and too shocking to be seen in any medium."
What do you think - legitimate complaint or useless waste of time for a game which was released some time ago? Let us know what you think in the forums.
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I mean, the VW ad with the singing dog has been pulled because people were worried about why the dog was trembling. FFS people, it's an advert. They can accept a singing dog, but can't accept a trembling dog? Absurd.
I'd be more worried that the ad actually made the game look good. Surely that's against trade descriptions?
Yep. Cos, it's not like such scenes have ever been depicted in mainstream film before... :/
LOL!
YES!! I really hated that advert, it was really annoying.
the only real reason to ban it would be the low quality of the game.
clearly if the person complaining was worried about the portrayal of women in the advert, they are probably pro womens rights. which would mean equality. meaning the gender of the person gaged should not matter. It wasn't until they said it was a gender issue that it became one.
How many movies have there been with a guy gagged in a chair? Pulp Fiction, Reservoir Dogs, and Boondock Saints come to mind right away. Those were true brutal all of portrayals of violence.
I hate womens rights groups that push equality. But don't practice it.
Don't get me wrong. Real acts of violence on anyone are wrong. But in media, can't we enjoy our blood baths.
Am I alone in saying I actually enjoyed the game? Its not got massive re-playability but I enjoyed playing through it *hides in corner*
Surely the VW ad is worse, to get a dog to look that scared it would surely have to be mistreated. Virtual depiction of abuse is one thing, actual depiction of it is another.
The ASA said there were no grounds for removing the ad, but VW removed it anyway.