bit-gamer.net

Kane and Lynch adverts banned in the UK

Kane and Lynch adverts banned in the UK

A number of Kane and Lynch pictures have been banned in the UK by the ASA.

The Advertising Standards Authority in the UK has officially banned a series of adverts, including posters and TV ad, for Eidos' third person shooter Kane and Lynch: Dead Men.

Kane and Lynch has proven no stranger to controversy and Eidos was rumoured to have put advertising pressure on GameSpot, resulting in the firing of games reviewer Jeff Gerstmann. This is the first time the mainstream has cottoned on to the game however.

The ASA revealed that it has had 26 seperate complaints about the advertising campaign for Kane and Lynch, many of which cited concern about the depicted violence against women.

The print advert in question show Kane and Lynch standing over a gagged, crying woman while talking on a mobile phone and holding a shotgun.

"The majority of the complainants believed (the) ad was offensive, because it included shocking images, which condoned violence, particularly towards women," was the ASA's official comment.

Future Publishing also became involved in the debate as a number of the adverts had appeared in magazines such as Edge.

"Although we noted the image in the ads was not dissimilar to some of the images shown as part of the editorial content of Edge and Total Film magazines, we considered that the portrayal of violence it contained, with particular regard to the female hostage, was graphic and too shocking to be seen in any medium."

What do you think - legitimate complaint or useless waste of time for a game which was released some time ago? Let us know what you think in the forums.

12 Comments

Discuss in the forums Reply
p3n 10th April 2008, 11:22 Quote
I already bought the piece of crap, im tarnished forever!
LeMaltor 10th April 2008, 11:26 Quote
Indeed 0/10 game, utterly awful pos
Flibblebot 10th April 2008, 11:51 Quote
It's only nutjobs who complain to the ASA, anyway.

I mean, the VW ad with the singing dog has been pulled because people were worried about why the dog was trembling. FFS people, it's an advert. They can accept a singing dog, but can't accept a trembling dog? Absurd.

I'd be more worried that the ad actually made the game look good. Surely that's against trade descriptions?
mmorgue 10th April 2008, 12:13 Quote
Quote:
The print advert in question show Kane and Lynch standing over a gagged, crying woman while talking on a mobile phone and holding a shotgun.

"The majority of the complainants believed (the) ad was offensive, because it included shocking images, which condoned violence, particularly towards women," was the ASA's official comment.

Yep. Cos, it's not like such scenes have ever been depicted in mainstream film before... :/
mmorgue 10th April 2008, 12:14 Quote
Quote:
Originally Posted by Flibblebot
I'd be more worried that the ad actually made the game look good. Surely that's against trade descriptions?

LOL!
Jamie 10th April 2008, 12:26 Quote
Quote:
Originally Posted by Flibblebot

I mean, the VW ad with the singing dog has been pulled because people were worried about why the dog was trembling. FFS people, it's an advert. They can accept a singing dog, but can't accept a trembling dog? Absurd.

YES!! I really hated that advert, it was really annoying.
naokaji 10th April 2008, 12:36 Quote
26 complaints are enough to stop the advertising for kane and lynch but to shut up uwe boll takes one million signatures? wtf...

the only real reason to ban it would be the low quality of the game.
[USRF]Obiwan 10th April 2008, 12:53 Quote
i played it for a minute in the local game store. It reminded me of some old arcade style shooter with a machine gun where you could shoot targets on the screen and then proceed to the next part. And the fact that I really really HATE 3th person shooters. Except tomb raider 1
Drexial 10th April 2008, 14:14 Quote
I don't get stuff like this?

clearly if the person complaining was worried about the portrayal of women in the advert, they are probably pro womens rights. which would mean equality. meaning the gender of the person gaged should not matter. It wasn't until they said it was a gender issue that it became one.
How many movies have there been with a guy gagged in a chair? Pulp Fiction, Reservoir Dogs, and Boondock Saints come to mind right away. Those were true brutal all of portrayals of violence.

I hate womens rights groups that push equality. But don't practice it.

Don't get me wrong. Real acts of violence on anyone are wrong. But in media, can't we enjoy our blood baths.
Ninja_182 10th April 2008, 15:07 Quote
I havnt seen the K&L advert but surely its just depicting part of the game, as Drexial said, in this world of equality surely we are allowed to show images of either sex in such circumstances. Its like the old saying of you cant hit a woman, when she sure as hell isnt going to have the same social pressures to not hit the guy, Sexual equality groups are probably some of the most sexist people around :p

Am I alone in saying I actually enjoyed the game? Its not got massive re-playability but I enjoyed playing through it *hides in corner*

Surely the VW ad is worse, to get a dog to look that scared it would surely have to be mistreated. Virtual depiction of abuse is one thing, actual depiction of it is another.
Flibblebot 10th April 2008, 18:07 Quote
Quote:
Originally Posted by Ninja_182
Surely the VW ad is worse, to get a dog to look that scared it would surely have to be mistreated. Virtual depiction of abuse is one thing, actual depiction of it is another.
Apparently not. According to the producer of the ad, which was filmed in the US in the presence of the Humane Society, the dog was a natural trembler (my dog does the same when she gets excited). To enhance the trembling, they actually had the dog stand on a vibrating plate.

The ASA said there were no grounds for removing the ad, but VW removed it anyway.
donnie 11th April 2008, 16:01 Quote
Political correctness gone mad !
Log in

You are not logged in, please login with your forum account below. If you don't already have an account please register to start contributing.



Discuss in the forums