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Epic loves PCGA debate

Epic loves PCGA debate

Epic wants to encourage debate over the merits and flaws of PC gaming.

We've just been chatting to Epic - we're high fliers like that - and one of the things which cropped up in conversation was the reaction of bit-tech members to the PC Gaming Alliance.

The PC Gaming Alliance was announced back at Game Developers Conference earlier this year and consists of companies like Intel, AMD, Nvidia, Epic and Activision. The Alliance is led by Randy Stude of Intel and is aiming to reinvigorate the PC gaming market, which many have said is in danger of dying out - including Epic.

The inclusion of Epic in the PCGA has proven to be a sore point with many bit-tech readers though, who have pointed out how Epic founders Tim Sweeney and Mark Rein have continued to push more onto the console market, abandoning their PC roots.

When we spoke to Epic though, PR Manager Dana Cowley seemed unfazed by the reaction of gamers and bit-tech readers.

"I noticed the intense debate in the comments [on bit-tech]...It is great to see so many passionate opinions on PC gaming, its challenges, strengths, etc. That's a big reason why we joined the gaming alliance - all these points need to be discussed in an organized manner, and PCGA is the right forum for doing that."

What do you think of the PC Gaming Alliance? Is it useful and purposeful, or is all going to end in tears? Let us know in the forums.

19 Comments

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Paradigm Shifter 20th March 2008, 11:52 Quote
The best way to kill innovation or creativity is "design by committee"...:(
Jordan Wise 20th March 2008, 11:52 Quote
so they didn't even apologies for being hypocrites
Bauul 20th March 2008, 12:05 Quote
OMGMG Epic reads BIT!!!! LOLROXORS!!!one!!1!!

So basically they say "yes we know we're hypocrites, but we think it's healthy that it makes you talk about it". Riiight....
Jar of Almonds 20th March 2008, 12:12 Quote
Oh Epic, you just aren't very good at keeping friends are you....

Epic fail! :P
Jordan Wise 20th March 2008, 12:24 Quote
can i get a 'B'!
can i get an 'A'!
can i get an 'S'!....

/cheerleader mode
DXR_13KE 20th March 2008, 12:38 Quote
if you are reading this Epic, please register into the forums and enter a healthy conversation with the community, AKA, your paying customers....
WhiskeyAlpha 20th March 2008, 13:30 Quote
Hmm. Don't really know what to make of this.

Still doesn't explain why they're part of the alliance after basically saying "down with pc gaming" and "long live the cash cow consoles". As a company they have the right to follow the best course of action to make the business flourish and improve profits. After all, the stakeholders won't be dissapointed that way.

What I find odd though is the ease with which they've "laid the smackdown" on the pc gaming community which, lets not forget, they would never exist today without.
Redbeaver 20th March 2008, 14:47 Quote
Quote:
Originally Posted by WhiskeyAlpha
Hmm. Don't really know what to make of this.

Still doesn't explain why they're part of the alliance after basically saying "down with pc gaming" and "long live the cash cow consoles". As a company they have the right to follow the best course of action to make the business flourish and improve profits. After all, the stakeholders won't be dissapointed that way.

What I find odd though is the ease with which they've "laid the smackdown" on the pc gaming community which, lets not forget, they would never exist today without.

nicely put. QFT.
knowyourenemy 20th March 2008, 14:50 Quote
I still call hoax on the PC gaming market being in paralysis. At least, I will until I see the figures Steam has been shooting out. :)
The_Pope 20th March 2008, 15:32 Quote
Great pr0n name - Randy Stude
Boogle 20th March 2008, 17:51 Quote
I used to adore Epic, UT was the bees knees. UT2003 and UT2004 weren't *bad* and were definitely enjoyable. The Assault mode in both UT and UT2004 was and is godlike to this day.

But UT3 is horrific; I wasn't going to buy it except the low price of the collectors tempted me. I wish I saved the cash. While Gears of War is undoubtedly a success, I found some parts just plain irritating and stupid. Little creatures that close in close and explode if you kill them? Ye nice idea that... The final boss is a joke as well.

The comments from Epic are certainly reminiscent of other companies that dismissed their fanbase. Like EA used to. Oh well, looks like I'll be adding Epic to the list of devs to not buy games from unless the game gets universal glowing reviews. Gone are the days where just having the Epic brand name on the game was enough for a purchase :(
Silver51 20th March 2008, 23:30 Quote
I don't think PC gaming is dead, but from Epic's point of view it may be a little slow. I bought UT3, played it for a week then gave up on it. Same story with UT2003, ended up feeling *meh*. I guess what is passable on a console, with joypad controls and TV graphics, just doesn't cut it on the PC.

Treating a PC gamer the same as a console gamer is a mistake imo. Epic should play games like the Orange Box and Deus Ex and take notes if they're serious about making PC games.
sotu1 21st March 2008, 00:11 Quote
"Treating a PC gamer the same as a console gamer is a mistake imo. Epic should play games like the Orange Box and Deus Ex and take notes if they're serious about making PC games."

Epic clearly stated they're not serious about PC games OR gamers for that matter.

Boycott Epic in every shape and form.
LordPyrinc 21st March 2008, 01:01 Quote
E.P.I.C - hum, Evil Parasites Intent on Corruption? Perhaps their aim is to merely infiltrate the group so that they can undermine it.
Silver51 21st March 2008, 11:39 Quote
I've been thinking about the things said about PC gaming and piracy recently. Do people like Epic really think that people who own a console are magically prevented from playing pirate copies of games?

What the guesstimates taken from monitoring torrent sites don't show is how many people own a chipped console and are making copies of their mates disks.

I don't think PC gaming is dead, I just think developers are doing a 'Hollywood' and not relying on their imaginations when creating games these days.
TreeDude 21st March 2008, 13:52 Quote
It's a sad time for PC gamers.

I still can't help but be tempted by the Epic pack on Steam though. $54 for all the Unreal games. That is just crazy.
Cthippo 21st March 2008, 19:49 Quote
Think of Epic's place on the alliance as an exit interview.

Epic has been a part of PC gaming for a very long time. It seems reasonable for them to be part of the PCGA if for no other reason than to share their views on why PC gaming is not a viable market. I'm sure they would rather it be otherwise.
mrplow 21st March 2008, 20:36 Quote
Quote:
Originally Posted by Boogle
Gone are the days where just having the Epic brand name on the game was enough for a purchase :(

Epic Pinball :D:D:D:D:D
bbshammo 24th March 2008, 00:05 Quote
If you look at other industries throughout history,there are countless cases of firms growing to a point where their own arrogance, ignorance, idleness and complacency gets the better of them and they sink; Epic are showing signs.

Normally, the innovators and true pioneers who ultimately reap the greatest rewards are outnumbered by several multiples; there are far more mediocre players than REAL players; yes, Epic are in the latter group, IMHO.

We need do nothing but talk with out wallets, and the combination of this with the efforts of other players in the gaming industry in general will deal Epic their "just-deserts", if you will. No worries there.

Fine, Epic, off you go. GO and serve the market segment you "think" serves you best; the gap you leave, which isn't that big, let's be honest, will be filled in no time by a firm or firms who DO have what it takes to serve the lead users of the gaming industry as a whole.

This leads me on to the FUNDAMENTAL POINT; PC GAMERS ARE NOT THE SAME AS CONSOLE GAMERS. They are an entirely distinct segment that cannot be ignored by anyone who can actually think logically. It's all one big family and console gamers serve their purpose as do PC gamers.

Anyone who tries to argue that PC gaming will "die" is just displaying their knee-jerk reaction and general ignorance to the facts that it's a long established segment, plays a crucial role in driving the hardware industry, doesn't share fundamentally desired attributes to console gaming, and simply won't go away.

Epic are simply saying that they can't be bothered to or simply aren't able to meet the challenges posed by the PC gaming market, for whatever reasons.

For them to pipe up and state that they know the score and it's going down is irresponsible, arrogant and downright stupid.

Absolutely, it currently faces some serious challenges, namely the huge gap between performance levels at the top and bottom end of hardware, and the piracy to name a couple of obvious issues, but these are challenges that the right player such as VALVE are dealing with in a superb way.

To be honest, I don't know why Epic have such a rep. They have hardly pioneered anything outstanding; UT was always second best to Quake as pure hardcore multiplayer fragging goes, and their only other claim is their enginesl; whoopie!

Let's just support players like Valve and Crytek for their vision, skill, talent and balls!

I think Epic may have forgotten WHY they entered the arena in the first place; losers.
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