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IGN Nintendo PR Scandal erupts

IGN Nintendo PR Scandal erupts

IGN Editor Matt Casamassina is married to Nintendo PR President Edie Kissko, but doesn't think it affects his integrity.

VGMWatch publicly revealed yesterday that IGN Nintendo Editor, Matt Casamassina, may have some serious conflict of interest issues based on the fact that he is married to Edie Kissko - the Vice President of Nintendo's PR firm, Golin Harris.

The fact that Matt and Edie were married was never a massively covered up secret, but could obviously cause potential harm to the reputation of IGN now the marriage is public knowledge. Worse, the 'breaking news' as published by VGMWatch comes very shortly after the GameSpot/Eidos Scandal.

Readers, already dubious of the reliability of sites such as IGN and GameSpot, may now harbor concerns that IGN Nintendo could be even less reliable than thought.

"The buck stops with IGN and Nintendo to address any conflicts of interest they may have. Simply put, the line between product coverage and sales should be clear and uncompromised. The mere appearance of journalistic impropriety of this magnitude should be avoided." Said David Gornoski in the original article.

When approached for comment by Kotaku, Golin Harris would only comment that that all employees on the Nintendo account sign a strict confidentiality agreement.

Matt however gave the following comment;

"While I would prefer to keep my wife and kids out of the public spotlight, the fact that Edie and I have been happily married for several years is no secret. Nintendo and IGN / FOX have been aware of our relationship since we first started dating. We're professionals. Both of us have signed strict confidentiality agreements with our respective employers and, incidentally, we leave what happens on the job at our home's front door."

How seriously could this affect the reliability of IGN in your eyes? Should Matt or Edie have sought another position in order to retain journalistic integrity? Let us know what you think in the forums.

11 Comments

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cjoyce1980 20th December 2007, 10:09 Quote
who cares, and who read IGN anyway, there reviews have always been bios towards whose throwing cash there way
will. 20th December 2007, 10:42 Quote
More importantly, are they really going kick up **** over two people that are married? They weren't going to stop the marriage just so that people wouldn't get pissed off.

Anyone who thinks this is a scandal is pathetic.

Arghh, stuff like this makes me hate people!
Solidus 20th December 2007, 10:51 Quote
Thats great to know but hell, its their life and its not like IGN are giving away allot of high scores to Nintendo games. The only high scores I recall are Zelda, Super Mario galaxy, Metroid etc and those are the big A-List titles on the console that deserve it.
Amon 20th December 2007, 10:52 Quote
How old is she? She might be my type.
Jamie 20th December 2007, 10:57 Quote
It will be a sad day when you lose your job for being married to the wrong person.
charsuipau 20th December 2007, 12:58 Quote
Heres a really ironic thing, the guy that reported the news about this and is demanding punishment, retribution etc:

David Gornoski
He pretty much owns and runs VGMwatch.com, which according to him/site is meant to be a watchdog for the gaming media, to fairly report and analyse reviews done by websites like IGN, and similarly.

At the same time, he has a financial interest in e-mpire ltd, which effectively runs gaming news/review websites, which he is CEO and EIC for.

How is that not a bigger conflict of issue than Matt situation? Think the less 'credible' journalist in this case is David...

Whats absurd is people is actually taking up David's flag of indignation and self righteousness ignoring the glaringly obvious credibility issue David has which equates to direct financial gain in defaming IGN and competitor review/news websites.
mrplow 20th December 2007, 13:09 Quote
OH

MY

who cares.
DXR_13KE 20th December 2007, 21:54 Quote
Quote:
Originally Posted by mrplow
OH

MY

who cares.

+1
completemadness 25th December 2007, 01:00 Quote
So there's probably a Wii in his house .... who cares?

Hell, i doubt it would make a lot of difference, judging by his wife's position its probably not worth her job for it
Dev25 30th December 2007, 16:02 Quote
IGN has gone done in my eyes long ago
speak_easy 9th January 2008, 15:11 Quote
Matt has always been a Nintendo fanatic since IGN was N64-only. Those were the golden years.
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