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Ubisoft pulls MindQuiz DS from shops

Ubisoft pulls MindQuiz DS from shops

Ubisoft pulled MindQuiz from shelves based on the insulting language, not pathetically easy gameplay.

In yet another case of shamefully insensitive games companies getting themselves in trouble, Ubisoft has been forced to pull copies of the DS game, MindQuiz from shelves today.

MindQuiz for the DS is basically a Brain Training clone which gives players puzzles to solve and then a rating based on their performance. According to the BBC, poor performance in one section of the game would get players called an offensive word.

The word was discovered when a woman from Belfast contacted BBC Radio to complain.

"I thought it was absolutely appalling that a word like this should be used to describe someone who has not achieved very well" Said the woman in question, whose name is Nicola.

Nicola told the show she had been playing the game in hospital whilst giving birth to her baby son (you'd think she'd have more pressing things on her mind) four weeks ago. Nicola, who has family affected by Cerebral Palsy, was shocked to discover the game responded to her poor performance by calling her a name which was 'deregoatory to the disabled'.

Ubisoft were quick to respond, giving out a statement and pulling the game from shelves.

"As soon as we were made aware of the issue we stopped distribution of the product and are now working with retailers to pull the game off the market," a spokesperson said.

"The game was developed in Japan, and we unfortunately did not pick up on the offending word in our quality assurance. We are currently working with the developer to find a way to rectify the issue."

Ubisoft has apologised for the matter and pulled the game before other complaints could be lodged or any official action taken.

We're not exactly sure what the word was, but we're sure it was evil. Still, if you'd care to speculate then you can always drop us your comments.

28 Comments

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knuck 29th June 2007, 18:20 Quote
wow okay ... This is getting out of hands, really

does anyone know what's the word she is crying about?
CardJoe 29th June 2007, 18:28 Quote
We had a lot of fun speculating in the office. Our thoughts ranged fromm **** to ****, though it wasn't funny anymore when Hiren went too far and suggested it was *****************, but then he always has been ******.

Ha, self-lol.

Ubisoft chose to do this though, nobody made them do it and they probably would have altered the word anyway had they found it.
bahgger 29th June 2007, 18:30 Quote
Could the word be 'Lameass'?
DXR_13KE 29th June 2007, 18:38 Quote
what bothers me is that these companies are saving some money hiring crappy translators.
Spacecowboy92 29th June 2007, 19:01 Quote
I want to know the word!
oddball walking 29th June 2007, 19:10 Quote
I could give it a good guess, could it be "you have done c***".
Cupboard 29th June 2007, 19:22 Quote
The post said that it was offensive to disabled people, so it could be something like retard or spastic (I don't have to star those out do I?)
Tulatin 29th June 2007, 19:30 Quote
Aye. I'd imagine it retarded too.
Hugo 29th June 2007, 19:37 Quote
I bet it's just something really trivial like

"No stupid, 2^8 isn't 16 it's 512!!"

Because we can't call those 6 yr old kids stupid! Heaven forbid!
Amon 29th June 2007, 19:50 Quote
Those Japanese developers never cease to amuse me. I'm sure this wasn't one of their Engrish mistakes...
Lowsidex2 29th June 2007, 20:16 Quote
I'm sure the word was simply "retarded". Yeah it's offensive and improper, what I find worse is people are so afraid of using some words that they won't even use them in a quote. IT"S JUST LETTERS! It's the meaning and intent behind the letters that matter.
will. 29th June 2007, 20:24 Quote
Retard
Spastic
****wit
Cretin
Shithead
Mongoloid

my personal bet though

Irish*



*This is a joke. I love Irish people, they rock! Connor from Neighbours is a legend! I'm just playing on an ancient stereotype.....


edit - oooo, AJAXey...
capnPedro 29th June 2007, 20:35 Quote
Smeg head?
Neogumbercules 29th June 2007, 20:56 Quote
"Hey, way to suck you shitwizard!"
Awoken 29th June 2007, 21:28 Quote
Okay I will ship a pack of decent biscuits (1st class and well packaged) to the first person to post a picture of the highly offensive word in question portrayed on their DS!
(Yes I am bored and have nothing better to do with my time [except mark coursework])
knuck 29th June 2007, 22:47 Quote
Quote:
Originally Posted by CardJoe
We had a lot of fun speculating in the office. Our thoughts ranged fromm **** to ****, though it wasn't funny anymore when Hiren went too far and suggested it was *****************, but then he always has been ******.

Ha, self-lol.

Ubisoft chose to do this though, nobody made them do it and they probably would have altered the word anyway had they found it.

how do you spell those in common language ? :D
TheVoice 29th June 2007, 23:56 Quote
Read this elsewhere:

From the forum:

"The word is Spastic btw

And sometimes you are Super Spastic"
Darkedge 30th June 2007, 03:47 Quote
It was a simple translation error which is why good companies spend months and hundreds of thousands localising products. It should've however been picked up by ubisoft QA - but it seems as historically and now that is still lacking.

hey did the right things - calling anyone a super spastic is wrong.

Hate to say I find the whole thing stupidly funny though ;)
completemadness 30th June 2007, 05:10 Quote
Quote:
Originally Posted by Ghys
how do you spell those in common language ? :D
conversion from forumeese to english - good luck :D
knowyourenemy 30th June 2007, 05:42 Quote
I will laugh for a good hour if the word was "failure".
dire_wolf 30th June 2007, 09:14 Quote
i bet it was spaz
mclean007 30th June 2007, 12:04 Quote
Quote:
Originally Posted by Archangel
I bet it's just something really trivial like

"No stupid, 2^8 isn't 16 it's 512!!"

Because we can't call those 6 yr old kids stupid! Heaven forbid!

The funniest thing about your post is that 2^8 is 256, not 512 :D

Does that make you a super spaztard? :D
sandys 30th June 2007, 12:18 Quote
Quote:
Originally Posted by TheVoice
Read this elsewhere:

From the forum:

"The word is Spastic btw

And sometimes you are Super Spastic"

Sounds about right as her family have been affected by cerebal palsy so I can see why she might take offense but really there kid will probably have to get used to the term should it be well enough to go to a normal school as people, kids in particular won't shy away from calling you a spastic if you're physically impaired or in fact a bit stupid.
Greenie 30th June 2007, 13:31 Quote
Its not as bad as belgium :p
boiled_elephant 1st July 2007, 07:33 Quote
Quote:
Originally Posted by Neogumbercules
"Hey, way to suck you shitwizard!"

:D
Tibby 1st July 2007, 19:32 Quote
Unitard?
Anyone who has seen the Ice Cream episode of the Simpsons will know what I mean!
yakyb 2nd July 2007, 11:31 Quote
i bet it was something simple like stupid or idiot but this PC little idiot took offense takes the piss sometimes i would personally like it if a game offended me if i was doing badly
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