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Episodic Gaming For Girlies

Episodic Gaming For Girlies

nDreams hopes to use simple gameplay and involving, emotional plots to appeal to female gamers.

Episodic gaming may be going through the grinder lately, though we're still sure that the format can work well with the right games in place. It seems to be the thing to do recently, but it's a little odd that some companies are targeting such niche markets.

nDreams, founded by former Eidos creative director, has announced it's starting work on a new series of episodic casual games targeted only at female gamers aged 30 and upwards. We're betting the content gets a bit raunchy then.

Titled Venus Redemption, the game is being written by Kate Pullinger and BAFTA nominee Gordon Rennie, and will feature "powerful storylines, deep characters, emotion-based interactive conversations and exciting adventure gameplay." All sounds OK so far then, but with gameplay that is "extremely easy, requiring only the ability to move and left-click a mouse...playable in short bursts if you don’t have much time." we'll be careful not to get too excited just yet. (Ed - Do the quotes sound patronising to anyone else?)

No other details have been revealed about the game, but the speculation points towards it being a romantic adventure game. If true, it may be a bit of an obvious attempt to appeal to the girl gamer market, who in our experience don't differ greatly from the guys in that they yearn for more innovative gameplay on the whole, but it's got to be better than a pink DS lite.

"It will prove a breath of fresh air for the casual game sector, and in particular for female casual gamers. With the technology behind Venus Redemption, we can now rapidly develop immersive and visually impressive story-based casual games that will run on almost any PC.” nDreams CEO told Gamasutra.

On the one hand we think it's nice that somebody is trying to make a mature game for the female market, but on the other hand it could come across as patronising or just end up a bad game, so we'll just have to wait and see.

Episodic gaming got you down? Are casual games the death of gaming geekery? Why are girls a minority in the gaming community? Does the idea of your mum playing a romantic raunchy adventure game make you feel ill? Answer these questions, and other such exciting and emotionally tense issues, in the forums.

7 Comments

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Oclocker 31st May 2007, 13:00 Quote
Quote:
Originally Posted by Bindibadgi
http://www.bit-tech.net/news/2007/05/31/episodic_gaming_for_girlies/1

nDreams announces Venus Redemption, an episodic game that's aimed exclusively at women aged thirty and over. Curious.


Mills and boon Bodice rippers? more and more older generation getting pcs, so it gonna happen :)
Flibblebot 31st May 2007, 14:04 Quote
Are there any women invlolved in the making of this game, or is it being written by a bunch of testosteron-fuelled misogynists? More to the point, are any women over 30 involved in writing this game?
My guess is not, and I think it shows. Nobody will touch this, not even lonely 30+ female gamers...
samkiller42 31st May 2007, 14:07 Quote
You cant really make a game that is aimed at one sort of person, and in this case, 30year old women, you have to make it appear to all people, no matter how old. I dont think it will work.

Sam
CardJoe 31st May 2007, 14:18 Quote
I think the real problem is they don't understand their audience. Thirty year old women who do play games will want the same type of games as most sophisticated gamers - something interesting and with a gripping storyline and real cinematic feel. That or a fun filled fragfest depending on tastes.

30 year old women who DON'T play games though, won't be tempted by this and will view episodic gaming as a hassle.

It's nothing to do with age or gender. Gamers will want to play good games, non gamers won't play any games. Because the Wii is such a family orientated console it seems like everyone thinks they can make a simple game for a casual market nowadays.
DXR_13KE 31st May 2007, 14:52 Quote
episodic gaming = evil.
CardJoe 31st May 2007, 15:58 Quote
Nononon, episodic gaming CAN be done right. SiN and HL episodes are just letting the side down. If ritual hadn't been bought off and if Valve weren't overly ambitious idiots who announce things six years in advamce then we'd all be playing Sin episode three right or Samn and Max episodes right now.
pendragon 31st May 2007, 16:34 Quote
this is... interesting.. I'm not sure what to think about this actually.. I'm still leaning towards it not being a hit.. however I think it's got a better chance of success than getting them to play Doom 4 :P ..I mean,
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