How's this for a snippet? The Xbox 360 will have price cuts every year in a bid to keep it competitive, according to a Microsoft exec. Whilst this is hardly big news, it must be one of the first times a gaming exec has gone on the record about future long-term plans for price reduction.
This from industry bible GamesIndustry.biz:
""We will wind up cost-reducing the product every year," Todd Holmdahl, corporate vice president of the Xbox product group, told Reuters. It's estimated that the 360 costs approximately $100 less per unit to manufacture than Sony's PS3, giving Microsoft more scope for price cuts.
The current gen Xbox had its priced slashed by £100 just six weeks after it debuted in Europe - apparently because less than 200,000 units were sold in the month following launch, according to some estimates."
We agree - we can't see Microsoft having to slash the price on the X360 a couple of weeks after launch. This time around, we think it has a winner on its hands.
Will you hold off until there are some better X360 deals around? Or will you be first in line come the great day? Let us know.
This from industry bible GamesIndustry.biz:
""We will wind up cost-reducing the product every year," Todd Holmdahl, corporate vice president of the Xbox product group, told Reuters. It's estimated that the 360 costs approximately $100 less per unit to manufacture than Sony's PS3, giving Microsoft more scope for price cuts.
The current gen Xbox had its priced slashed by £100 just six weeks after it debuted in Europe - apparently because less than 200,000 units were sold in the month following launch, according to some estimates."
We agree - we can't see Microsoft having to slash the price on the X360 a couple of weeks after launch. This time around, we think it has a winner on its hands.
Will you hold off until there are some better X360 deals around? Or will you be first in line come the great day? Let us know.
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