Ebay goes after GoogleAds

Written by Glen Chivers

June 13, 2006 // 11:26 a.m.

Tags: #adcontext #adsense #advertising #context #ebay #google #sensitive

Google AdSense has been extremely popular in all areas of the web to provide useful, non-intrusive adverts and to generate revenue for webmasters. Now Ebay has been eyeing up an opportunity to follow Google's tracks by producing their own adverts system, called AdContext.

The system would work in pretty much a copycat way to Google. The system will look at the contents of a webpage, but rather than displaying links to shops it will display links to auctions relevant to the page's context.

Ebay is already a major customer of Google's advertising scheme, but this could lead eventually to Ebay’s complete independence from Google Adsense if the scheme is successful.

But do we ever look at Google Adsense and click on Ebay auctions (which always seem to come from somewhere in China)? We have doubts about this being hugely successful, but let us know what you think of the scheme over in the forums.

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