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Google partners with Nestlé on Android 4.4 'KitKat'

Google partners with Nestlé on Android 4.4 'KitKat'

Google's partnership with Nestlé means that Android 4.4, previously rumoured to be launching as Key Lime Pie, will be known as KitKat.

Google has entered into a first-of-its-kind cross-promotional contract with food giant Nestlé, under which the next release of the Android mobile platform will be codenamed 'KitKat.'

Google has long used dessert-based codenames for its Android releases, starting with Android 1.5 Cupcake shortly after it acquired the software. Subsequent releases continued the theme, incrementing the letter used each time: Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice-Cream Sandwich and finally Jelly Bean. Here, the codename progression strangely stopped: Android 4.1 Jelly Bean was followed by Android 4.2 Jelly Bean and, most recently, was replaced by Android 4.3 Jelly Bean.

Now, Google has confirmed it is finally picking a new name with the impending release of Android 4.4 - but the long-rumoured Key Lime Pie branding is nowhere to be seen, with the company sticking two fingers up at the pundits with the decision to call it KitKat instead.

The deal isn't just about the name, either: Nestlé's chocolate-coated wafer treat will serve as a joint promotional effort for both companies. Google gets a familiar name for its software - and, we're willing to bet, a large suitcase full of cash - while Nestlé is to release promotional KitKat packs which offer the chance to win a latest-model Nexus 7 or credit for the Google Play market.

While Google hasn't yet provided a launch date for Android 4.4 KitKat, it is likely just around the corner: stock of the Android 4.3-based Nexus 4 in the US has sold out with no sign it will be replenished soon, and a video unveiling the KitKat statue at Google's headquarters - since removed from YouTube - offered a tantalising glimpse at its successor, the LG-manufactured Nexus 5. Those who have existing current-generation Nexus hardware can, as usual, expect to receive an upgrade to Android 4.4 KitKat shortly after launch.

Google's clever marketing may cause consternation for some, however: Nestlé is the subject of a long-running boycott over what is claimed to be corrupt marketing techniques for its baby formula powder in developing nations, which critics claim put children's lives in danger as parents eschew breastfeeding in favour of powder made up to too weak a concentration with unclean water.

Even so, it would take a hardened critic indeed to deny that the company's amusing Apple-inspired website and matching promotional video, reproduced below, is not worthy of at least a wry smile.

34 Comments

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theshadow2001 4th September 2013, 12:13 Quote
Wow, product placement in their version names. Who'da thunk google could reach a new low?
Guinevere 4th September 2013, 12:17 Quote
Quote:
Originally Posted by theshadow2001
Wow, product placement in their version names. Who'da thunk google could reach a new low?

Apparently not. According to both parties it isn't this kind of deal.

Must be a coincidence that kit-kat bars are to be carrying massive Android branding on them...
longweight 4th September 2013, 12:20 Quote
I can't really see why this is a bad thing, KitKats are awesome!
stuartwood89 4th September 2013, 12:21 Quote
Android KitKat won't crash... it'll just be taking a break.
longweight 4th September 2013, 12:24 Quote
Quote:
Originally Posted by stuartwood89
Android KitKat won't crash... it'll just be taking a break.

http://i246.photobucket.com/albums/gg97/RachelEmms/32204_alan_partridge_stance.jpg
tonyd223 4th September 2013, 12:59 Quote
Quote:
Originally Posted by longweight
Quote:
Originally Posted by stuartwood89
Android KitKat won't crash... it'll just be taking a break.

http://i246.photobucket.com/albums/gg97/RachelEmms/32204_alan_partridge_stance.jpg

+1
kenco_uk 4th September 2013, 13:06 Quote
Have a cake, I mean KitKat.
Harlequin 4th September 2013, 13:27 Quote
well that certain fruit based company are still trying to trademark their name.....
RedFlames 4th September 2013, 14:16 Quote
Quote:
Originally Posted by Harlequin
well that certain fruit based company are still trying to trademark their name.....

Which one? Orange, Apple or Blackberry?
longweight 4th September 2013, 14:20 Quote
I think that he was referring to Kumquat.
Harlequin 4th September 2013, 14:37 Quote
Quote:
Originally Posted by RedFlames
Which one? Orange, Apple or Blackberry?

orange are now EE , blackberry is a brand name for the company RIM.... so that leaves....
Gareth Halfacree 4th September 2013, 14:50 Quote
Quote:
Originally Posted by Harlequin
orange are now EE , blackberry is a brand name for the company RIM.... so that leaves....
Orange still exists as a separate entity as well as being one-half of the EE joint venture, and Research In Motion is now known wholly as BlackBerry with the RIM name (and amusing URL) being retired.
RedFlames 4th September 2013, 14:52 Quote
Quote:
Originally Posted by Harlequin
orange are now EE , blackberry is a brand name for the company RIM.... so that leaves....

RIM are no more, the entire company is called Blackberry [now]

Orange are still Orange, The EE joint venture with T-Mobile is primarily in the UK, elsewhere they're both still separate companies...

EDIT: Gareth beat me to it...
Harlequin 4th September 2013, 14:59 Quote
Quote:
Originally Posted by Gareth Halfacree
Orange still exists as a separate entity as well as being one-half of the EE joint venture, and Research In Motion is now known wholly as BlackBerry with the RIM name (and amusing URL) being retired.

orange and T-Mobile merged last year for 1 company = EE (which ofc you know)

orange is a brand under EE now - hence why it says on the website ` orange brought to you by EE`

says very similar on the TMobile website ;)


although a `nod` for blackberry - seem to have missed that one
Gareth Halfacree 4th September 2013, 15:03 Quote
Quote:
Originally Posted by Harlequin
orange and T-Mobile merged last year for 1 company = EE (which ofc you know) orange is a brand under EE now - hence why it says on the website ` orange brought to you by EE`says very similar on the TMobile website ;)
Bzzt. I'm afraid you have that exactly backwards: EE is a partly-owned subsidiary of Orange S.A., which owns 50%. The other 50% is held by Deutsche Telekom.
ksyruz 4th September 2013, 15:05 Quote
Great now all my Android devices are going to be broken into quarters whenever I see my Friends. Have a Break Have an Android 4.4, no wait its Have a KitKat.
Shirty 4th September 2013, 15:09 Quote
Just for absolute clarity, it's T-Mobile UK and Orange UK who have merged to form EE. Their parent companies are still very much Orange SA and Deutsche Telekom.

EDIT: I started typing that 10 minutes ago, I'm not going insane. I'm not I'm not I'm not.
monkiboi 4th September 2013, 15:40 Quote
I'm holding out for Android Curley Wurley
Harlequin 4th September 2013, 16:24 Quote
Quote:
Originally Posted by Gareth Halfacree
Bzzt. I'm afraid you have that exactly backwards: EE is a partly-owned subsidiary of Orange S.A., which owns 50%. The other 50% is held by Deutsche Telekom.

then I stand corrected and apologise
Flibblebot 4th September 2013, 16:48 Quote
Quote:
Originally Posted by monkiboi
I'm holding out for Android Curley Wurley
Sadly, you've missed the C version...

I predict that, continuing with the tradition now set in motion with the KitKat branding, the next version of Android will be called "Lynx Body Spray" to help sell more tablets to twenty-something mobile phone sales people.

Or, perhaps, Lenor to help market penetration with Mums around the world?
Aracos 4th September 2013, 16:59 Quote
Apparently the deal doesn't feature any money exchanging hands, the development team just like KitKat's.
Gareth Halfacree 4th September 2013, 17:00 Quote
Quote:
Originally Posted by Harlequin
then I stand corrected and apologise
And that, ladies, gentlemen, and others, is the mark of A Good Person.
RedFlames 4th September 2013, 17:12 Quote
Well if they continue with the theme, KitKat would be followed by:

Lion Bar
Milky Bar
Nutter Butter
Oreo
Parma Violets
??
Riesen
S'Mores
Toblerone
Uncle Joe's Mint Balls
Violet Crumble
Werther's Original
??
Yorkie
Zagnut
Aracos 4th September 2013, 17:13 Quote
Quote:
Originally Posted by Gareth Halfacree
Quote:
Originally Posted by Harlequin
then I stand corrected and apologise
And that, ladies, gentlemen, and others, is the mark of A Good Person.

We don't take kindly to those folks round 'ere.
kenco_uk 4th September 2013, 17:17 Quote
Android Lion. lol
Beasteh 4th September 2013, 20:29 Quote
Is it April 1st already? Google have some zany names for their OS, but this is ridiculous!
[PUNK] crompers 4th September 2013, 21:41 Quote
Quote:
Originally Posted by monkiboi
I'm holding out for Android Curley Wurley

I said this in work today, some smart arse pointed out we're past c
KidMod-Southpaw 4th September 2013, 22:29 Quote
Quote:
Originally Posted by longweight
I can't really see why this is a bad thing, KitKats are awesome!

Agreed.

Now I need to import all the Japanese ones again...
bowman 5th September 2013, 00:43 Quote
I suppose the M one will be called Android McFlurry.
RedFlames 5th September 2013, 02:07 Quote
Did have a chuckle at nokia's response on twitter though

https://pbs.twimg.com/media/BTWEDZpCIAAaS4S.jpg:large

link
kenco_uk 5th September 2013, 02:53 Quote
The flagship mobile (I presume launching with 4.4) looks to be coming from LG.

http://www.digitaltrends.com/mobile/google-pulls-video-after-nexus-5-spotted/
RedFlames 5th September 2013, 03:11 Quote
They stayed with ASUS for the 2013 Nexus 7, not too surprising they stayed with LG for the 2013 Nexus 4 [or Nexus 5 if they bump it to a 5" screen]... though I do wonder why the Nexus devices aren't made by Motorola seeing as Google owns 'em...
dicobalt 6th September 2013, 03:13 Quote
If KitKats run Android then what runs iOS and WP?
Gareth Halfacree 6th September 2013, 09:14 Quote
Quote:
Originally Posted by dicobalt
If KitKats run Android then what runs iOS and WP?
The Kinder Bueno runs iOS: attractive on the surface, but lacks substance and ultimately leaves you unfulfilled.
The Yankee Bar runs WP: just as good as the brand-name products - in some ways better - but still struggles to get market acceptance.
Suntory Sparkling Chocolate Soda runs BlackBerry OS: they say it's chocolate, but we know better - and nobody really wants it when there's real chocolate on offer.

(Note for any Danes reading this: while Yankee Bars are a popular snack in your country, in the UK they're typically only sold in discount supermarkets as a cheaper alternative to Mars Bars.)
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