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Razer to honour 90 per cent discount code

Razer to honour 90 per cent discount code

Razer is honouring orders placed using a 90 per cent discount code, created by a third party for testing purposes and never intended for public use.

A coupon code for Razer's web shop that discounts products by 90 per cent, generated purely for internal testing purposes, has been doing the rounds - and the company has stated it will be honouring all transactions.

Razer's website was hit by a massive traffic spike earlier this week as details of a previously-secret code that reduces any product by 90 per cent spread. Valid only on the company's UK site, the code was originally created by a third-party developer for testing of the shopping cart system - but was never removed from the codebase. How it leaked out is not known, but following thousands of orders using the code Razer took its site down while it investigated the issue.

If you're wondering if the code still works, the answer's no: before taking the site back up, the company has excised the discount code from its system. If you were one of the chancers who placed an order, however, we've got some good news: your luck is in.

'While we have the option of cancelling the orders legally, we’ve always had a customer comes first policy at Razer and in respect of this incident, we have decided to honour the orders that were placed using the unauthorised code by Razer fans buying single products for their own use,' company co-founder and chief executive Min-Liang Tan has announced on the company's Facebook page. 'Unfortunately, as the products are being sold well below their cost, it will likely cost us an insane amount of losses to make good on the orders which will really really hurt us as we’re still a small company - that much said, we want to do right by the community.

'For orders in the multiples of units for a single product, we will still give each an opportunity to purchase one item of each product ordered at the 90% off discount,
' Tan added, 'but not for multiple units of the same product. Our focus is on doing the right thing for our fans, the gamers and the community, not for resellers or users to profit from this. That’s not gaming, that’s not our deal.'

Tan claims it will take a while to get the orders processed and shipped due to the higher-than-usual demand generated by the code. 'We apologise to anyone miffed or confused by this week’s happenings in the UK, we appreciate everyone’s patience, and we thank all of our customers for their support.'

17 Comments

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Tris 19th April 2013, 11:13 Quote
That's.... very decent and completely stupid.
KoenVdd 19th April 2013, 11:16 Quote
"it will likely cost us an insane amount of losses"
Are they trying to guilt tripping people out of cancelling their orders?

Still nice gesture, and good PR indeed.
To bad I'm to late. My Razer is in need of replacement.
Shirty 19th April 2013, 11:16 Quote
Good PR though.

Will likely win them a few fans. Not me :)
Virus44 19th April 2013, 11:19 Quote
Good guy razer ;)
Gareth Halfacree 19th April 2013, 11:19 Quote
Quote:
Originally Posted by Tris
That's.... very decent and completely stupid.
Possibly not as stupid as it seems: the most expensive product I could find on the site is £230. (At first, I thought it included Razer's laptop range - but they don't appear to be available on the UK Razerzone store.) If we assume "thousands of orders" equates to around 5,000, and Razer is honouring a discount of a single product, that means it's giving away £1.15 million in stock for £115,000 in revenue. If we assume that it makes a 50% profit margin on these things - pulled out of my proverbial, and likely to be vastly higher than in reality - that means it's making a loss of around about £500,000.

On the other hand, it's going to get significant press out of this - you just watch and see how many tech sites pop up a pro-Razer headline in the next day or two. £500,000 for a global-reach advertising campaign that paints the company in an entirely generous, pro-customer light and is not affected by ad-block technology? Bargain.
Tris 19th April 2013, 11:26 Quote
You make a persuasive argument.
I'm either going crazy or the article has been edited (or both) as I'm sure I read that it included laptop orders.

Would be nice to know a little more about the scale of the financial hit we are talking about here.
Gareth Halfacree 19th April 2013, 11:29 Quote
Quote:
Originally Posted by Tris
I'm either going crazy or the article has been edited (or both) as I'm sure I read that it included laptop orders.
I can't comment on your mental state, but the original draft did indeed include an aside which mentioned laptops - that was a mistake on my part. I was on the US Razerzone, not the UK Razerzone: there are no laptops up for purchase on the UK Razerzone.
Corky42 19th April 2013, 11:47 Quote
They can always make some money back by selling all those e-mail addresses.
damien c 19th April 2013, 14:12 Quote
This is a very good gesture by Razer and well done to them for it.

Have to also say well done to those who managed to grab something during this period.

Although I don't use Razer myself for my own reasons, I do know allot of people who use and swear by them and this just shows how good they are.
erratum1 19th April 2013, 15:43 Quote
Hope it doesn't hurt them too badly as they said legally they could have cancelled the orders, many companys do if they screw up.

It's a nice gesture towards their fans....gamers.;)
Glix 19th April 2013, 16:08 Quote
Quote:
Originally Posted by erratum1
Hope it doesn't hurt them too badly as they said legally they could have cancelled the orders, many companys do if they screw up.

It's a nice gesture towards their fans....gamers.;)

Depends if it was gamers or ebayers that got there first though?
greigaitken 20th April 2013, 11:32 Quote
sure, i get the being nice to the folks who ordered one or two items, but still honouring one to the guys who ordered multiples thus taking the pi$$, is beyond generous.
Corky42 20th April 2013, 12:50 Quote
Read the article, they are only honoring single purchases of each product.
Ending Credits 20th April 2013, 14:01 Quote
I doubt it will cost them that much, I think Gareth's estimate of 50% 'profit margin' is probably quite conservative. For a company like Razer, a large amount of their expenditure will be spent on Advertising and then Product Development after that.
MSHunter 20th April 2013, 19:27 Quote
Oh well I missed this one.
mikemorton 21st April 2013, 10:22 Quote
Razer mice - fantastic.

Razer everything else - pants.

But yes, good PR and a good attitude towards the customer.

I remember ordering a graphics card on Amazon at a low price - and that order was not honoured, so kudos to Razer.
ziza 22nd April 2013, 15:03 Quote
It is nice they are not afraid of losing some pounds in order to keep their customers and get new ones.

Thus, has said their UK shop is too limited.
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