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Kogan introduces Internet Explorer 7 'tax'

Kogan introduces Internet Explorer 7 'tax'

Kogan's 6.8% Internet Explorer 7 tax can be dodged only by switching to a different browser - or spoofing the user agent string.

Consumer electronics specialist Kogan has elected to introduce a new 'tax' on products ordered through its website - a tax which applies only to users of Internet Explorer 7.

The brainchild of outspoken company founder Ruslan Kogan, a man not-unfamiliar with the means and methods of getting your small Australian electronics company in the international press, the tax will increase the cost of products purchased through the site by 6.8 per cent - 0.1 per cent for every month Internet Explorer 7 has been on the market.

Buyers browsing the site using Internet Explorer 7 will receive a message reading: 'It appears you or your system administrator has been in a coma for over 5 years and you are still using IE7. To help make the Internet a better place, you will be charged a 6.8% tax on your purchase from Kogan.com. This is necessary due to the amount of time required to make web pages appear correctly in IE7.'

Those unhappy with paying the tax are given a clear instruction: 'Avoid the tax, use a better browser.' The pop-up message provides links to Google's Chrome, Mozilla's Firefox, Apple's Safari and Opera's eponymous browser by way of assistance.

'The way we've been able to keep our prices so low is by using technology to make our business efficient and streamlined. One of the things stopping that is our web team having to spend a lot of time making our new website look normal on IE7,' claimed company founder Kogan in a statement on the stunt. 'It's not only costing us a huge amount, it's affecting any business with an online presence, and costing the Internet economy millions.

'As Internet citizens, we all have a responsibility to make the Internet a better place. By taking these measures, we are doing our bit. This will help us increase our efficiency, help keep prices for all smart shoppers down, and hopefully help eradicate the world of the pain in the rear that is IE7!'

26 Comments

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neocleous 14th June 2012, 12:57 Quote
I like how there is no link to IE9 haha
Vo0Ds 14th June 2012, 13:01 Quote
I can see where they're coming from, having to hack your site to bits to make it play nice in IE 6/7 costs an awful lot in time and resources; I feel sorry for those in the health service etc who are forced by lazy admins to use outdated unsafe terrible internet browsers.
BentAnat 14th June 2012, 13:12 Quote
Two words: Marketing.stunt.
They PO'ed a small percentage of their users, and in return are getting exposure on News channels, The Register, etc... well played.
SpAceman 14th June 2012, 13:19 Quote
Reminds me of when the guy who maintains my work's website asked me to setup a Windows XP virtual machine with IE7 installed so he can test the site with it. After telling him we shouldn't be supporting it because any clients still using it are most likely not the sort of people we should be working with I very reluctantly agreed. It was very painful.
GeorgeStorm 14th June 2012, 13:24 Quote
Haha, that's brilliant.
I'm pretty sure there are no valid reasons for staying with IE7, so I don't feel it's unfair in any way, and as BentAnat said, brilliant marketing ploy
mclean007 14th June 2012, 13:44 Quote
I like this - a 0.1% tariff for each month since a browser was superseded. I wonder what happens if you use IE6 or earlier? :-)
Guinevere 14th June 2012, 15:03 Quote
Quote:
Originally Posted by mclean007
I like this - a 0.1% tariff for each month since a browser was superseded. I wonder what happens if you use IE6 or earlier? :-)

The middle of the site disappears., he menu appears as a plain bulleted list outside of the main page, you can't add anything to your basket and somewhere in a server room someone looking at the web stats sheds one more tear.

Just guessin'.... but this is generally how it goes down with IE 6
Snips 14th June 2012, 15:05 Quote
Why are you giving this C*CK free advertising Bit-tech?
azazel1024 14th June 2012, 15:07 Quote
Actually a lot of people are still on IE6 even, let alone 7...so I'd assume it isn't that small an amount. Speaking as a project manager for some web applications in the gov't...our stance is, we just don't support IE7 (let alone 6!) anymore. Don't like it...well sorry. Just like we don't support Opera or Safari or Chrome. We do the latest and greatest (so long as it isn't newer than 6 months old) + last version of Firefox as well as latest and greatest IE (same 6+ month old caveat) + last version of IE. Nothing else.

You've got IE which, between 8 and 9 have one of the biggest install bases (plus most Gov't computers are running Windows with IE8 or 9 installed). Then since Firefox is multi platform, you still have the option of installing that if you are running a Mac or don't want to/can't use IE.
.//TuNdRa 14th June 2012, 15:16 Quote
Because its hilarious. I'm going to be so amused if someone actually foots up that extra tax, rather than, say, using Opera USB to browse that site.
tad2008 14th June 2012, 16:36 Quote
I don't see what the big deal is tbh and hope someone does something about this Kogan and his profiteering.

I have created websites that have worked equally well in ALL modern browsers including going all the way back to IE 5! Yes there were some challenges and a few minor hacks along the way to accommodate the differnces but nothing severe, complicated or expensively time consuming. In most cases it was just a couple of extra lines of CSS.

Shouldn't Bioware be suing him for having a name that sounds far too much like Krogan...
r3loaded 14th June 2012, 17:29 Quote
Quote:
Originally Posted by tad2008
Shouldn't Bioware be suing him for having a name that sounds far too much like Krogan...
His marketing tactics certainly have all the subtlety and finesse of a krogan :p
BentAnat 14th June 2012, 17:58 Quote
Quote:
Originally Posted by azazel1024
Actually a lot of people are still on IE6 even, let alone 7...so I'd assume it isn't that small an amount. Speaking as a project manager for some web applications in the gov't...our stance is, we just don't support IE7 (let alone 6!) anymore.

From my personal experience, Which is limited to what must be one of the most backwards countries in the world in terms of tech (PCs > 7 years old are VERY VERY common here. XP is prevalent everywhere, and mostly pirated, so not updated beyond SP1), I can give you some insight (based on traffic of about 10K unique hits, 90% Namibian a month, increasing by 20% every month, over the last 6 months - target audience is low income class):
IE makes up 60% of web traffic.\
Of that, about 5% is IE7 and below.

I know these stats are not representative of any other aprt of the world, but for a good marketing stunt like that, it's worth telling those 4% of total users (less, actually) to go play in traffic or update their browser, quite frankly.

How many sites/facebook posts/forums linked to them today? How much traffic and awareness do you think they gathered, and how does it affect their SEO?
I am sure that this pays dividents fopr them...

That being said, I could be way off target here, and am not trying to argue any point in particular, save for IE6 and 7 losing traction fast, as Win7, (and soon Win8) sales climb.
There are simply not that many un-upgraded XP machines out there that still work anymore.
jrs77 14th June 2012, 20:26 Quote
I'm doing these popups for corporate sites I'm developing for several years allready :p

Every browser should show the same result and websites should be developed without plugins, applets or hacks required to get there. W3C all the way baby... strictly HTML + CSS. I even despise javascript.
Pliqu3011 14th June 2012, 21:50 Quote
Quote:
claimed company founder Krogan in a statement on the stunt.

Love the typo. Leave it there, it fits him...
Gareth Halfacree 15th June 2012, 08:58 Quote
Quote:
Originally Posted by Pliqu3011
Love the typo. Leave it there, it fits him...
Hah! I haven't even *played* Mass Effect 3 yet...
Adnoctum 15th June 2012, 09:18 Quote
Quote:
Originally Posted by Snips
Why are you giving this C*CK free advertising Bit-tech?

There are surgical and non-surgical means to pull that stick out of your rectum. Your GP can refer you to the appropriate proctological specialists.
l3v1ck 15th June 2012, 09:22 Quote
I can see their point. Prompt the lazy to upgrade so you don't have to waste development money. People like my dad would still be trying to use Windows 95 and Netscape 4 if people like me didn't do their hardware and software upgrades for them.
I'm no IE fan, but I think they should have put a link to the latest version of IE too.
MrJay 15th June 2012, 09:50 Quote
Cleaver attention grabbing marketing or not, its a brilliant idea : )

I run the schools website and the amount of complaints i get from parents saying it docent display properly is staggering. 95% of the time its due to an out of date browser.
will_123 15th June 2012, 10:48 Quote
Quote:
Originally Posted by azazel1024
Actually a lot of people are still on IE6 even, let alone 7...so I'd assume it isn't that small an amount. Speaking as a project manager for some web applications in the gov't...our stance is, we just don't support IE7 (let alone 6!) anymore. Don't like it...well sorry. Just like we don't support Opera or Safari or Chrome. We do the latest and greatest (so long as it isn't newer than 6 months old) + last version of Firefox as well as latest and greatest IE (same 6+ month old caveat) + last version of IE. Nothing else.

You've got IE which, between 8 and 9 have one of the biggest install bases (plus most Gov't computers are running Windows with IE8 or 9 installed). Then since Firefox is multi platform, you still have the option of installing that if you are running a Mac or don't want to/can't use IE.

Yep i have done jobs for a couple of places where they still use IE6 in the intranets. Companies have so many legacy applications that wont work on other browsers, they don't want to upgrade so they just sit on IE6. Its now getting ridiculous though. Generally its intranet's that are using these old browsers tho. I cant see many people on the internet using IE7 or below, most large companies limit internet access anyway. And if you are still using this on your home PC then you deserve to pay the extra tax. Its mental still to using those browsers.

Bill
Bogomip 16th June 2012, 00:28 Quote
Quote:
Originally Posted by azazel1024
Actually a lot of people are still on IE6 even, let alone 7...so I'd assume it isn't that small an amount. Speaking as a project manager for some web applications in the gov't...our stance is, we just don't support IE7 (let alone 6!) anymore. Don't like it...well sorry. Just like we don't support Opera or Safari or Chrome. We do the latest and greatest (so long as it isn't newer than 6 months old) + last version of Firefox as well as latest and greatest IE (same 6+ month old caveat) + last version of IE. Nothing else.

You dont support Chrome? :S

http://www.w3schools.com/browsers/browsers_stats.asp
http://www.v3.co.uk/v3-uk/news/2178341/google-chrome-topples-microsoft-internet-explorer-worlds-favourite-browser
http://en.wikipedia.org/wiki/Usage_share_of_web_browsers

Some stats say its the most popular browser there is now :) (because its awesome)

P.S. Though it is so awesome that it can say "hey this web designer sucks and didnt code for me, ill do it right anyway! :)".

edit: oh, and the tax is win++ :)
lp rob1 16th June 2012, 12:05 Quote
Firefox? Chrome? Opera? Safari? I do not mind which one a user uses, as they all follow the W3C standard correctly. Write code for a standard - it will work on these browsers. IE, on the other hand, requires many different commands and styles. It is very common to see 'if(!event) var event = window.event;' at the top of an event handler in JavaScript - just because IE does not pass the event object directly to the function as the standard dictates.
TRG 16th June 2012, 15:11 Quote
Actually, in some areas of government, intranet applications only run in IE6-7, meaning that they are forever stuck on IE7, without a total re-write.

In other news, this tax is hilarious.
cookie! nom nom 16th June 2012, 15:27 Quote
i dont get what they are trying to do?

stop people using ie?
Nexxo 16th June 2012, 17:52 Quote
Quote:
Originally Posted by Snips
Why are you giving this C*CK free advertising Bit-tech?
Quote:
Originally Posted by Adnoctum
There are surgical and non-surgical means to pull that stick out of your rectum. Your GP can refer you to the appropriate proctological specialists.

Don't make me come down here and sort you out, kids...
silky 18th June 2012, 09:00 Quote
Quote:
Originally Posted by cookie! nom nom
i dont get what they are trying to do?

stop people using ie?

Only the old versions which are annoying to make websites for. He wants people to use a newer version like ie8 or ie9, or to use some other browser instead.
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