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Intel distances itself from struggling Google TV

Intel distances itself from struggling Google TV

Intel's Smart TV advertising no longer references Google TV, a sign that the company's relationship is cooling.

Google's Internet-borne TV project, known imaginatively as Google TV, looks to be floundering as hardware partners face delays and project supporter Intel distances itself from the branding.

There's no denying that Google TV is an ambitious project, even for the advertising and search giant: in partnership with companies including Sharp, Toshiba, Sony, and Samsung, the company aims to create a platform for the delivery of on-demand and interactive video content streamed from the Internet - and Intel's consumer electronics oriented spin of its low-power Atom processor is at the heart of the reference implementation.

Sadly, things haven't been going according to plan. Gizmodo reported last month on the efforts of US TV networks to block the devices from their online video portals, while Business Insider broke the news this month that Google itself had requested a last-minute delay in order to fix major bugs in the software, forcing hardware partners to abandon plans to unveil their creations at the Consumer Electronics Show in January.

Now it looks like even Intel, which was quick to trumpet the use of its Intel Atom processors in the Google TV platform, is unsure as to its future. An advert for Smart TV, Intel's interactive TV initiative, was spotted in the New York City subway by Business Insider, and unlike previous adverts it fails to mention Google or the Google TV project at all.

It's a major omission, and one that demonstrates Intel's desire to push Internet-connected entertainment systems forward while simultaneously distancing itself from a project in which the first cracks are starting to appear.

While Google is still publicly confident about the future of Google TV, last-minute fixes to fundamental parts of the platform coupled with a cooling relationship with hardware partners could spell disaster for the initiative.

Do you think that Google TV is still in with a chance, or is Intel's advert simply the start of its rapid descent into irrelevance? Share your thoughts over in the forums.

7 Comments

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Landy_Ed 22nd December 2010, 14:36 Quote
I may be missing the point, but.....

All the delays will help neither vendor. The tech has been around to achieve the all-encompassing online on-demand tv for a while now. My sony TV has youtube & bbc iplayer built in etc - in fact, so does my BD player! For the more useful equivalent, the wifi DLNA supporting freeview box under the telly with internet download of subscription based services etc can be bought off the shelf for £200 in Tesco.

Fetch.tv is already there, the sony tvs have the APIs already in place....it's really only now vapourware for MS and Google and those unfortunate hardware vendors that felt the need to wait for someone else to provide the APIs rather than chip in with each other or go it alone.
faugusztin 22nd December 2010, 14:38 Quote
Google TV has no chance. Neither does Boxee, Apple TV and the rest of these things based on online content from the major media companies until the dinosaurs (the media companies) wake up and notice that we are not in 1980 anymore.
eddtox 22nd December 2010, 15:25 Quote
Quote:
Originally Posted by faugusztin
Google TV has no chance. Neither does Boxee, Apple TV and the rest of these things based on online content from the major media companies until the dinosaurs (the media companies) wake up and notice that we are not in 1980 anymore.

And when they do, they will just lobby our politicians to turn back the clock.
@intelsmarttv 22nd December 2010, 20:18 Quote
Hi Gareth, I work for Intel and I can assure you that we're not moving away from Google TV! The smart TV category of products which Intel's new CE processors enable are just that - a category of products. So it should not be expected that _all_ Intel communications around smart TV will mention Google TV specifically. There are other smart TV products from Boxee (as you have noted), Free in France (www.free.fr), Telecom Italia (www.cubovision.it) and several others to be announced/launched soon! Meanwhile, interest and momentum for Google TV remains strong and will continue into 2011 and beyond. Kind regards, Paul
Gradius 23rd December 2010, 12:33 Quote
And what happened with logitech (not mentioned here) ? DLNA sucks badly, its low quality (a lot lower than using DVI ou HDMI directly with a HTPC) and ultra limited files compatibility. If Google TV comes out, I hope it will be able to upgrade my new Sony TV (firmware) to turning into Google TV as well.
Denis_iii 24th December 2010, 10:30 Quote
Quote:
Originally Posted by faugusztin
Google TV has no chance. Neither does Boxee, Apple TV and the rest of these things based on online content from the major media companies until the dinosaurs (the media companies) wake up and notice that we are not in 1980 anymore.

netflix is all I want :( is the future IMO for all forms of media but still no UK launch.....Those evil media conglomorites are scambling to counter netflix as the platform is growing exponentially so I've no doubt they may even stop selling content to them.
Landy_Ed 24th December 2010, 11:55 Quote
Gradius, I think you may be missing the finer points of DLNA.

Since I bought my new sony telly, bd player & fetchtv units, all have downloaded & applied firmware updates, in the case of the telly & bd player this includes new service providers. I see no reason why google tv would be exempt from that unless their API is too complex to implement.
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