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Dell launches Green Store

Dell launches Green Store

Dell's new Green Store looks to offer a one-stop shopping service for eco-friendly hardware.

If you're all about reducing your carbon footprint and keeping your environmental impact to a minimum, but really need a new laptop, perhaps Dell's latest marketing technique bears a look: the Green Store.

First spotted by the guys over at eco-blog GoodCleanTech, the one-stop storefront is designed to showcase all Dell's products that the company categorises as 'green' - although, as we're talking about laptops and desktops that often feature not-inconsiderable quantities of nasty chemicals, this distinction is somewhat relative.

Concerns aside, Dell has certainly tried to live up to the Green Store's tag-line of "Technology Made Responsible" - even to the point of stocking products from third parties such as Belkin, Netgear, Sony, and Targus - although the focus is obviously on Dell own-brand systems.

All the machines featured have at least one third-party certification to prove their green credentials - things like EnergyStar and EPEAT - while Dell claims to be selection the devices based on energy efficiency, the use of hazardous materials, and the ultimate recyclability when you eventually grow tired of your new toy and come back for something shinier.

Speaking of recycling, Dell has also announced a global recycling programme in which they will accept old Dell machines back for safe recycling at any time - even if you're not buying a new machine. While in the EU Dell is governed by the Waste Electrical and Electronic Equipment directive - which requires retailers of electrical hardware to accept old machines for recycling when newer units are purchased - this world-wide programme goes beyond the legally-mandated minimum.

Are you pleased to see that Dell is offering green consumers more choice, or is the Green Store nothing more than lip-service to eco-friendliness? Share your thoughts over in the forums.

7 Comments

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The_Beast 23rd June 2010, 10:20 Quote
Meh, I'm not going to buy a "green" laptop anytime soon unless of course you mean the color :)
Denis_iii 23rd June 2010, 12:37 Quote
i'm impressed
eddtox 23rd June 2010, 15:54 Quote
Meh, marketing spin. What are the green credentials of launching a new (web) storefront, when they already have one?
ZERO <ibis> 23rd June 2010, 16:46 Quote
What always bothers me most about this green marketing in particular is how much it just plays into peoples ignorance.
Matticus 23rd June 2010, 17:19 Quote
I think it is quite a good idea.

Yes the machines probably aren't really that "green" and yes people will buy anything that is green, and yes dell are jumping on this to make some more cash. But if it helps people save a few watts here and there then it good for their electricity bill and good for the environment*.

*Yes I know laptops and PCs are not good for the environment by their very nature, but if they involve the same manufacturing process yet one machine uses a little less power when it is built then it can only be a good thing.
Furymouse 23rd June 2010, 20:46 Quote
How many extra servers did it take to launch said new storefront?
Fabou 23rd June 2010, 21:00 Quote
The idea is even if I'm not sure it is really grenn or just called gren for the ad.
But too bad "ecology" goes neceserrally with overpriced.
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