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Apple tops Fortune admiration list

Apple tops Fortune admiration list

The Fortune World's Most Admired Companies list shows analysts still rank Apple as top dog - for the third year running.

The annual Fortune "World's Most Admired Companies" list has been released, and Apple has top billing for the third year in a row - significantly above rival Microsoft.

According to Redmond Pie, reporting on the figures released in the March 22nd issue of Fortune Magazine, Apple has beaten Google to the top spot for the third year in the row, forcing the search and advertising giant famed for its innovative atmosphere down to second place.

Online retailer Amazon makes an appearance in fifth place, sandwiched between non-technology companies - something which may make those it allegedly mistreated during Christmas shopping periods raise an eyebrow.

Technology giant Microsoft finds itself in eleventh place, between Southwest Airlines and Coca-Cola - an impressive standing, but way below its smaller Cupertino-based competition despite the high-profile launch of the company's latest operating system, Windows 7. While an entry anywhere in the Fortune list is something for a company to be proud of, its exclusion from the top ten is likely to upset Steve Ballmer - but possibly spur the company on to greater efforts over the next year.

Other technology companies make an appearance, with one-time industry leader IBM sitting in 15th place, networking and communications specialist Cisco Systems in 20th place, Hewlett Packard at 32, and auction site eBay narrowly beating mobile giant Nokia to 40th place.

Interestingly, while Intel finds itself in 31st place, rival AMD doesn't place in the top 50 as published by CNN at all.

The rankings, which are published annually, looks at the opinions of investors and analysts in categories including innovation - with the overall winner in that category this year being Apple - people management, social responsibility, quality of management, and quality of products and services.

Do you agree with Fortune's findings, or do you think it's shocking Microsoft was excluded from the top ten? Are you amazed to see Intel but no AMD in the list? Which tech company would you consider the soundest investment? Share your thoughts over in the forums.

14 Comments

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leveller 5th March 2010, 10:49 Quote
Would be nice to keep this thread free of Freedom Fighters, Liberty Seekers and Human Rights Protestors at least until the rest have had a chance to properly discuss it ...

Apple have achieved a lot with Ipods, Ipod Touch and iPhone. Mac Mini created a very affordable media player/entry level tool. iPad while not being revolutionary will bring touch and simplicity to millions. iTunes has conquered music and podcasts.

Overall, I think they deserve it. They've achieved a lot in the last few years. They have an astonishing amount of bullion in the bank, so the next few years will see much more.

Next year I'd vote for Valve for obvious reasons.
Flibblebot 5th March 2010, 10:52 Quote
So Apple - the company who maintains a draconian hold over all its systems, who have installed additional software without asking, who sue their competitors with a lawsuit so complicated that it's likely to take years just to wade through the technical gobbledygook in the patents - are to be admired?

I'm not saying that any other company is perfect, just saying that Apple aren't perhaps as perfect as some people would like to think ;)
crazyceo 5th March 2010, 10:59 Quote
Who gives a flying f*"k?
Alsomething 5th March 2010, 11:27 Quote
@leveller
I'm surprised to see apple at the top if it's all about achievements over the last year. They haven't done anything amazing in the last year. But I would of agreed with you if it was say over the last five years.

I think Microsofts Windows 7 will push the company up the boards for next year, but like apple there hasn't been any wow factor there. I just thought, bing will also add to this over the next year.

Intel would get my vote as the range of of i7 CPUs have had amazing permorfance and low TDP output. The same goes for AMD/ATI's graphic cards. Google a close third with Chrome, and moblie ohone OS also doing very well for changing the market.
scawp 5th March 2010, 11:30 Quote
"World's Most Admired Companies" I personally hate both apple and google, go figure.
scawp 5th March 2010, 11:30 Quote
I do however love opera
leveller 5th March 2010, 12:57 Quote
Quote:
Originally Posted by Alsomething
@leveller
I'm surprised to see apple at the top if it's all about achievements over the last year. They haven't done anything amazing in the last year. But I would of agreed with you if it was say over the last five years.
Quote:
Originally Posted by leveller
They've achieved a lot in the last few years.

Ok I didn't say 5 years but I didn't say 1 either. :|

Apple has top slot for 3 years running.
Digi 5th March 2010, 13:04 Quote
Quote:
Originally Posted by crazyceo
Who gives a flying f*"k?

+1
pizan 5th March 2010, 13:28 Quote
Quote:
Originally Posted by Flibblebot
So Apple - the company who maintains a draconian hold over all its systems, who have installed additional software without asking, who sue their competitors with a lawsuit so complicated that it's likely to take years just to wade through the technical gobbledygook in the patents - are to be admired?

I'm not saying that any other company is perfect, just saying that Apple aren't perhaps as perfect as some people would like to think ;)

+1... Ask HTC how admirable they are. You also forgot their child labor (they have a patent for that?) and other China problems. You know beat a guy who supposedly lost the prototype iPhone 3G and then 'he committed suicide out his window'.
Solidus 5th March 2010, 16:46 Quote
fuk apple !
2bdetermine 5th March 2010, 18:04 Quote
This is laughable "World's Most Admired Companies".

Overprice products, billion cash stockpile, cheap labor or perhaps child labor etc. Get the picture!
Shagbag 5th March 2010, 18:09 Quote
How much advertising space did Apple pay for in Fortune magazine?
I know from first hand that 'awards' can be bought by advertising revenue.
MS don't need to advertise. Everyone knows their dog food.

fuk apple and fuks to the empire.
M_D_K 6th March 2010, 12:59 Quote
Its good too see that Bit-tech readers can think of more innovative ways to swear on the forum, if you don't have anything constructive to say don't say it, but alas this is a public forum and you have to let anyone have a say be it constructive or childish.
Quote:
Originally Posted by leveller
Would be nice to keep this thread free of Freedom Fighters, Liberty Seekers and Human Rights Protestors at least until the rest have had a chance to properly discuss it ...

Apple have achieved a lot with Ipods, Ipod Touch and iPhone. Mac Mini created a very affordable media player/entry level tool. iPad while not being revolutionary will bring touch and simplicity to millions. iTunes has conquered music and podcasts.

Overall, I think they deserve it. They've achieved a lot in the last few years. They have an astonishing amount of bullion in the bank, so the next few years will see much more.

Well said they continue to spit out some quality products, be it they maybe pricey but its down to supply and demand, people pay those prices because they want the products, us brits still pay over the odds for fuel does that stop people buying it, nope, because they want it they'll pay for it.
Javerh 6th March 2010, 16:14 Quote
Apple is the World's greatest marketing company. They excel in promoting themselves. The general public usually thinks they are quite innovative. Chances are Fortune's jury is just as enamoured with Apple as the general public.
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