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Canonical signs Yahoo! ad deal

Canonical signs Yahoo! ad deal

While Firefox has traditionally had a revenue-share deal with Google, Canonical plans to use Yahoo! in its place for a share of the pie.

Canonical - the corporation behind popular Linux distribution Ubuntu - has agreed a deal which will see Yahoo! becoming the default search engine in future versions of its operating system in return for a share of advertising revenue.

The deal - as reported in an article over on CNet - is similar to the agreement between the Mozilla Foundation and Google, which sees Google used as the default search engine and homepage in Firefox in return for advertising revenue - revenue which makes up the vast majority of the Foundation's income.

It's this income which is somewhat threatened by Canonical's deal: the terms of the agreement mean that Ubuntu's customised version of Firefox, which is based on the open-source version produced by the Mozilla Foundation, will use Yahoo! as its default search engine - diverting money that would have gone to the Mozilla Foundation into Canonical's pockets instead.

Canonical's Rick Spencer has stated that the revenue brought in by the Yahoo! deal will "help Canonical to provide developers and resources to continue the open development of Ubuntu and the Ubuntu Platform."

The move doesn't lock other search providers out completely, of course: Firefox will still come with a selection of search engines built in, with the user given free choice over which to use - including the version of Google that will ensure revenue goes to the Mozilla Foundation. While traditionally many are reticent to change their default search engine - mostly out of apathy - Google has many adherents, and as it is usually the more technically-minded that use a Linux distribution on the desktop in the first place one of the major barriers to fiddling with defaults is removed. How many users will keep their search set to Yahoo! - and thus contribute to Canonical's coffers - remains to be seen.

Are you appalled that Canonical is using the Mozilla Foundation's only real source of income for its own ends, or is Canonical welcome to a share of the proceeds so long as it is spent in a way that benefits the open-source community as a whole? Share your thoughts over in the forums.

14 Comments

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mi1ez 28th January 2010, 15:29 Quote
3...
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FIGHT!
proxess 28th January 2010, 15:38 Quote
The main reason why people will revert to Google is because Yahoo's search engine's back-end is Bing, kind of bringing revenue also to Microsoft, aiding in Launchpad's Number One bug on staying open.
DarkLord7854 28th January 2010, 16:33 Quote
I don't know any Linux user who uses Yahoo.. so I don't really see how they think they'll make a shiny quarter from this deal.
Picarro 28th January 2010, 16:52 Quote
Pft, what's the point. It's like saying "Yeah, your Porsche comes with square wheels, but we'll change them for perfectly round ones if you want to?"
pendragon 28th January 2010, 18:46 Quote
eh, more power to Canonical .. I couldn't give a rats a__ what search engine is 'default' .. as long as I have the freedom to change it to what I want then I'm fine
D3s3rt_F0x 28th January 2010, 20:19 Quote
Quote:
Originally Posted by proxess
The main reason why people will revert to Google is because Yahoo's search engine's back-end is Bing, kind of bringing revenue also to Microsoft, aiding in Launchpad's Number One bug on staying open.

And the words of Eric Schmidt recently don't worry you at all? Lets put it this way even the founder of Firefox has said go to Bing........
crazyceo 28th January 2010, 21:04 Quote
So some of you are saying you are happy for the revenue from ads going back to google and Mozilla instead of the Ubuntu guys?

Christ, you open source guys really need to think before that brainfart kicks in again.
Star*Dagger 28th January 2010, 22:10 Quote
More people are realizing that Google is a govt run intel apparatus. Not that this will stop their work (or fanboys).
Tulatin 28th January 2010, 23:44 Quote
I don't know any competent computer user that uses Yahoo!. Canonical needs to find a different revenue stream. Maybe in-OS ads?
Shepps 29th January 2010, 14:37 Quote
Quote:
Originally Posted by Tulatin
I don't know any competent computer user that uses Yahoo!. Canonical needs to find a different revenue stream. Maybe in-OS ads?

In OS ads? Are you serious? If my OS started ad spamming me i'd ditch it just on principle.
crazyceo 30th January 2010, 14:29 Quote
Quote:
Originally Posted by Shepps
Quote:
Originally Posted by Tulatin
I don't know any competent computer user that uses Yahoo!. Canonical needs to find a different revenue stream. Maybe in-OS ads?

In OS ads? Are you serious? If my OS started ad spamming me i'd ditch it just on principle.

Well you will probably love Googles effort when it finally gets here. It will be laden with the stuff otherwise it wont be making them any money.
Tulatin 30th January 2010, 20:41 Quote
Actually, I could see google offering always on net appliances for free, with the cost being paid advertisements that are also always on.
Shagbag 31st January 2010, 00:21 Quote
If Yahoo! want to pay Canonical to make Yahoo! the default, then bully for them.
The fact of the matter is that 99.9% of Ubuntu users know how to change their default search engine with a minimum of fuss. A lot of them don't even have to 'point-and-click' to do it. lol.
gnutonian 31st January 2010, 03:35 Quote
Quote:
Originally Posted by crazyceo
So some of you are saying you are happy for the revenue from ads going back to google and Mozilla instead of the Ubuntu guys?

Christ, you open source guys really need to think before that brainfart kicks in again.
Free != open source. In your defense, Ubuntu != comprehension of Free Software.

Google can go have intercourse with itself. People need to learn to use engines like Scroogle, Yauba or Ixquick. Privacy and freedom are very, very important. In this digital age things can come back to proverbially bite you in the arse much easier than they used to.

This "deal" is just another tick on the huge list of why Ubuntu just doesn't get free software (as in freedom rather than no-cost). They definitely are a "Linux" distro, not a GNU/Linux distro... almost a Windows without Microsoft or Mac OS without Apple. They couldn't care less about software freedom but they're happy freeloading on GNU software such as, oh, I don't know, GNOME, the entire front-end of "their" distribution.
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