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Interest in Android surges

Interest in Android surges

Interest in Google's Android mobile platform has leapt 15 percentage points in three months, according to ChangeWave's survey.

A new survey carried out by ChangeWave Research reveals that Google's Android platform is enjoying a massive boost in popularity.

As reported over on V3.co.uk, the survey - which queried 4,000 prospective smartphone purchasers - saw that interest in Google's Linux-based smartphone platform has enjoyed a 15 percent rise in the last three months, possibly as a halo effect from the increased advertising Google has carried out with regards to its Chrome web browser.

The increase, which saw 21 percent of those surveyed indicate that their next purchase would be an Android handset, makes Android the second most popular choice of smartphone platform amongst those surveyed - with Apple's incredibly popular iPhone platform in the lead with 28 percent.

While a 7 percent lead for Apple might seem insurmountable, the survey reveals that that figure is already down 4 percentage points compared to the same figures three months ago - and if interest in Android continues to grow at the same rate as it has been doing, the number one spot is most certainly within Google's reach.

While the battle for the number one spot is clearly a two-horse race, the rest of the market is more divided: Palm's WebOS platform is sitting at just three percent, and Microsoft's once-leading Windows Mobile platform was on the mind of just six percent of those surveyed - three percentage points down on earlier figures.

Interestingly, the recent decision by Motorola to concentrate on the Android platform is certainly being validated in the survey: the company has enjoyed a 12 percentage point jump - described by the report's authors Paul Carton and Jean Crumrine as "the first increase for Motorola in a ChangeWave smartphone survey in three years," - which is directly attributable to the launch of the Android 2.0-based Motorola Droid, known as the Motorola Milestone in European markets.

Do you think the future of the smartphone is with Android, or is Apple's cut-down Mac OS the way forward? Are you surprised to see Microsoft's Windows Mobile so lowly regarded, or are you surprised to see people considering WebOS at all? Share your thoughts over in the forums.

16 Comments

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msm722 5th January 2010, 14:42 Quote
People are getting wise to the crazy prices of the iPhone and are realising Android is pretty damn good. It offers pretty much everything the iPhone does, plus more, without the scene tax.
eddtox 5th January 2010, 14:55 Quote
No surprise there really.. Still, no mention of Blackberry or Maemo? I've got a bold atm but I'm considering the N900 come spring. Like the look of android, but, I'm not sure I want to hand my phone over to google yet..
Denis_iii 5th January 2010, 15:05 Quote
Android will come out on top very soon IMO, loads of Android 2.1 handsets coming out this year vs Apples locked down costly iPhone. I think Blackberry and Palm will see sense soon and shift to Android.
But why o why does it have to be a google product!!!!!!! :) they scare me
samkiller42 5th January 2010, 15:25 Quote
Android is brilliant, not sure why people are afraid of Google, i see very little evidence of Google on Android as it is, in fact, i've only had to sign into 1 thing for Google, and that was mail, nothing else.

Sam
DarkLord7854 5th January 2010, 15:33 Quote
Love Android, and tbh it's not really surprising that interest is picking up, I wouldn't be surprised to see it hit #1 before 2 years are up.

Android devices are pretty good and Google have been doing a great job at bringing out new versions & features rapidly.
mi1ez 5th January 2010, 15:47 Quote
I want an iphone except for one thing - the iphone!

all i ask is a phone with support for last.fm and spotify and isn't locked down like the US airports are at the moment!

I've been waiting ages for some better looking (pronounced "smaller") android phones to come out, and my next upgrade window is this summer! exciting times!
Darkedge 5th January 2010, 16:33 Quote
and missing from this article is the words IN THE US as it's a US survey but is being shoved down everyone's throats all over the world to promote Android. Yeah it's better than the iPhone and glad that the hype is deflating but still is a bit silly
Baz 5th January 2010, 16:55 Quote
I love my android phone. HTC's front end makes the difference though.
Judge Zetsumei 5th January 2010, 17:04 Quote
@mi1ez
Buy an android phone then. I have a HTC Hero and I have last.fm and spotify on it. Support for last.fm on spotify mobile is coming soon according to the developers.
eddtox 5th January 2010, 17:19 Quote
Quote:
Originally Posted by samkiller42
Android is brilliant, not sure why people are afraid of Google, i see very little evidence of Google on Android as it is, in fact, i've only had to sign into 1 thing for Google, and that was mail, nothing else.

Sam

It's because Google has been slowly retiring its "do no evil" motto and replacing it with a resounding "meh! All your privacies are belong to us!".
mclean007 5th January 2010, 17:44 Quote
The survey was of 4000 "prospective smartphone purchasers". Maybe that's the key - millions of people have bought iPhones who wouldn't have considered themselves "prospective smartphone purchasers" - it has a mass appeal that Android simply doesn't as yet. BT readers are in a fairly rarified world of techno-savviness, so most of us are familiar with Android, but to Joe Average, the iPhone is leagues ahead in terms of consumer awareness and desirability.
ssj12 5th January 2010, 21:14 Quote
Quote:
Originally Posted by msm722
People are getting wise to the crazy prices of the iPhone and are realising Android is pretty damn good. It offers pretty much everything the iPhone does, plus more, without the scene tax.

the iPhone isnt that crazy. the original iPhone with a 2-year contract is $98 and the 3Gs is $197 at WalMart. The Motorola Droid is $188.
leexgx 5th January 2010, 22:27 Quote
problem with the Droid is that not all the software works on it,Hero has issues as well, G1 and G2 are ok thought

wish i never got the White G1 phone as it has defects in the case and the back-light on the keyboard in avg light in the room making the buttons not readable (black version case fits perfectly and back light works due to the keys been black any way)
lunoob 6th January 2010, 07:08 Quote
Quote:
Originally Posted by mclean007
The survey was of 4000 "prospective smartphone purchasers". Maybe that's the key - millions of people have bought iPhones who wouldn't have considered themselves "prospective smartphone purchasers" - it has a mass appeal that Android simply doesn't as yet. BT readers are in a fairly rarified world of techno-savviness, so most of us are familiar with Android, but to Joe Average, the iPhone is leagues ahead in terms of consumer awareness and desirability.

. . . stand by.
msm722 6th January 2010, 09:02 Quote
Quote:
Originally Posted by ssj12
Quote:
Originally Posted by msm722
People are getting wise to the crazy prices of the iPhone and are realising Android is pretty damn good. It offers pretty much everything the iPhone does, plus more, without the scene tax.

the iPhone isnt that crazy. the original iPhone with a 2-year contract is $98 and the 3Gs is $197 at WalMart. The Motorola Droid is $188.

Total cost of ownership is still very high.
okenobi 6th January 2010, 09:17 Quote
Quote:
Originally Posted by eddtox
It's because Google has been slowly retiring its "do no evil" motto and replacing it with a resounding "meh! All your privacies are belong to us!".

Quite.

For now, I'm happy with a phone that lets me call people and text them. I'll use my PC for everything else. If I need it, my phone also does the web and photos, but I haven't signed up to anything for the privilege.
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