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Nvidia prods Intel with satire site
Author: Gareth HalfacreePublished: 6th November 2009
Intel's Insides - Nvidia's new satirical site - features cartoons poking fun at chip giant Intel, including this Clinton-themed image.
As reported over on ExtremeTech, the graphics specialist - who many believe is due to step on Intel's toes in the very near future with an x86 chip design of its own - has launched a new site called Intel's Insides which the company claims "is intended to be a parody of events occurring within the semiconductor sector, with particular focus on its largest, and most-commented-upon competitor."
The cartoons - which almost exclusively poke fun at Intel's president and chief executive officer Paul Otellini, point-blank accusing him of being complicit in the anti-competitive practices that the company is being sued for by the New York Attorney General - are done in the time-honoured political satire style by cartoonist Steven Lait. Images include a Godfather-style figure with a name plaque reading Otellini stating that "we'll make them a microprocessor offer they can't refuse," and a Moses figure delivering the "Law of Moore" from atop a mountain marked "IDF" to an empty wilderness.
Nvidia's corporate communications head, Bob Sherbin, claims that the site "attempts to have a bit of fun with what is quite a serious issue," and claims that while current cartoons concentrate on Intel and their alleged actions to block rival AMD from competing fairly as "the spotlight is on [Intel] regarding this issue, and so they are a very obvious target," other companies may find themselves immortalised in cartoon form in the future.
Is this a case of Nvidia being childish, or are the cartoons a funny way of keeping abreast of the industry's twists and turns? Share your thoughts over in the forums.
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I can only call this a cheap shot by nVidia. Apparently the company hasn't anything else to offer these days.
Good for you, have a cookie... :p
Exactly, if you're going to poke a lion you'd better be sure to at least to it with a very sharp stick, otherwise you'll just make a fool of yourself.
As it is it's so unprofessional it made me wonder whether the site was actually created by NVIDIA or some kid trying to stir up trouble.
Their chipset busniess is all but dead (barring Ion) with their only "new" product being a renamed AMD chipset, they still haven't mentioned the words "fermi" and "gaming" in the same sentence, they have been accused of shady pracrices with developers to limit physX and other feautures for ATI users, they still think SLI is the 2nd coming ad want to charge silly money for the privilige and they won't be giving ATI any competition in DX11 hardware till Q1 next year at the earliest.
How they made a $100m profit in the last quarter is beyond me...
Do we actually know exactly why they stopped Lucid? You are implying that they do it for insidious reasons? Tech companies have their sole income from creating and acquiring IPs, would you be surprised that they are protecting their interests?
So it is not dead...?
Exactly, accused. A lot of the tech companies get accusations flying around, its normal. It is all about protecting your own interests. Is it really a major concern that nVidia does not have DX11 until Q1? Right now there aren't a lot of DX11 applications... arriving around Q1 won't be late, only that nVidia were not able to brag about it this time. I think the question should be, "Will it be worth the wait?"
I am actually hoping Intel would join in the GPU competition soon, should make things interesting.
It's simple, they are doing something right!
Is Otellini known for his sense of humour?
I live just down the road form Glasshouses, and you don't throw stones, or have a shower...
Argh. I just told a friend of mine to hold off on a new build on the basis that NV were about to launch new stuff that'd change the market.
Was I wrong to do that?
P
They are hiring x86 engineers for processors. I figure they will be around for a while.
A bit hypocritical to use the word fanboy dont you think? I've seen your other posts and all you've done is trash talk about AMD. Do you even know why AMD is in the "financial gutter" as you put it? Read on troll boy.
My sentiments as well.
Your interaction with them has been with their advertising and brand recognition campaigns, wake up. they care about you not at all.
The EU has no problem taking Intel (and M$) to court over their violations of LAW. Stay tuned.
Yours in anti-Corporate Plasma,
Star*Dagger
P.S. I have an intel proc and an ATI gpu, though I wish I had more choices than intel/amd for cpus and nvidia/ati for gpus. Wake up!
well, i guess lets hope Nvidia starts making CPUs and Intel makes a decent non-integrated gpu then. One more company can't hurt the market.
This won't make anything better - I can see nVidia GPUs working only with nVidia CPUs on nVidia boards, Intel's GPUs working only on Intel platform and so on. Or at least the most important features being locked unless you use the whole platform from the same manufacturer.
@D-Cyph3r: crazyceo has always been anti-AMD even back on the old CPC site. As far as I'm concerned it's best to ignore him rather than try having an argument with a brick wall.
Funny that isn't it how the AMD brigade wear such blinkers but poke fingers at people who question them.
I on the other hand don't care as long as I get cheap and good hardware.
I understand Intel is genuinely afraid of the VIA Nano, and for good reason. ;)